Let's start with the basics.
A call to action (CTA) is any image or text that both asks the reader to take an action and gives them a way to do it.
In many cases, CTAs are clickable images, like buttons that say "Click here to subscribe!" or stylish images with a messages. Other times, they're just simple in-text links.
In all cases, however, CTAs direct your website visitors to important pieces of content or places where they can take an action, like subscribe to your blog, submit a form, or download an ebook. They can also be used to drive traffic to other important parts of your website, like a special offer or event.
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