Make Your Business Stand Out in a Noisy Marketplace

What is a Landing Page?
Jun24

What is a Landing Page?

Post by: Rachel Vaughn

For just about everyone, the idea of somebody lurching gracelessly out of the hedges to shriek about an “unbelievable offer” is bound to be at least mildly off-putting. Regardless of how great a deal is, your immediate response to this event would naturally range between confusion and annoyance to taking up a pitchfork and commencing some shrieking of your own.

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How to Prepare for a Website Design Consultation
Jun13

How to Prepare for a Website Design Consultation

Post by: Melanie Chandler

Selecting a web design agency to create or renovate the look and user experience of your site can be a nerve-wracking proposition. How can you be sure you’re picking the right team? Will they be able to implement your ideas, goals, and branding into a stunning, effective web experience? What if they insist on using Comic Sans?!

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Client Spotlight: Knoxville Dermatology Group
Jun08

Client Spotlight: Knoxville Dermatology Group

Post by: Melanie Chandler

 

When we redesigned Knoxville Dermatology Group’s website last year, it was in need of a major update. It had a strong color scheme, but not much content—the home page consisted of navigation, a giant "hero image," and a feed of recent blog posts. Not much to grab visitors' attention or help them find what they're looking for!

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Website Redesign, Step 6: Design for Your Ideal Customer
Jun03

Website Redesign, Step 6: Design for Your Ideal Customer

Post by: Rachel Vaughn

You’ve decided that it’s time to change your website. Whether that resolution came after a period of painstaking market research, a bout of feverish night journaling, or the realization that your landing pages look a bit like they were built in Geocities circa 1995, something new and different is in order.

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Website Redesign, Step 5: Incorporate Your UVP
May27

Website Redesign, Step 5: Incorporate Your UVP

Post by: Emily Winsauer

It’s scary but true: you can count on one hand the number of seconds you’ll have to communicate your value to a new website visitor.

By value, I mean such important information as what you do, why you’re better at it than your competitors, and how your customers benefit from your particular expertise. Distill these things into a concise statement answering the question, “Why you?" and you have your unique value proposition (UVP).

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