The New Facebook Algorithm Update May Actually Help You

Updated Facebook Algorithm September 2014

Facebook algorithm update. Everyone cringes when they see that, don’t they? It’s the Voldemort of social media marketing (don’t say its name! Zuckerberg might hear…). We all take a deep breath before reading what the changes will do to our efforts to beat Zuckermort at his own game. Famously, Facebook’s changes in the past have “penalized” businesses, making it difficult to reach your fans without paying for ads or promoted posts. But I … [Read more...]

How to Use Social Media Video Platforms to Reach Your Target Audience

Social Media Video Platforms

If I were to go out on a limb, I would say social media videos are now as important as photos were in 2012-2013 in creating more engagement on social media. You probably already knew that using video would increase engagement, but the questions remains: what are the best social media video platforms to reach your target audience? Well friends, it's your lucky day, because I have the answers! Let's jump right in with the most popular social … [Read more...]

New WordPress 4.0 Features in a Nutshell

New WordPress Features

On September 4, 2014, WordPress released Version 4.0, nicknamed "Benny" for jazz musician Benny Goodman (someone at WordPress is a fan). Below are some of the most important changes based on how we use WordPress for ourselves and our clients. My 4 Favorite New WordPress 4.0 Features: One of the biggest changes in version 4 of WordPress involves the backend experience in post and page creation and editing. Many site admins and content … [Read more...]

3 Web Design Tips to Keep More Visitors on Your Website

3 Design Tips to Keep More Visitors on Your Website

How do you attract more visitors, make them stay longer, and get them to come back? Every day, your website competes with millions of other sites for the attention of your visitors. Grabbing your visitors' attention is the key to keeping them on your website! It sounds simple, but designing the user experience to increase engagement is difficult. You not only need great content, but you need to design inviting and engaging ways to present your … [Read more...]

What Is SEO and How Has SEO Changed?

What Is SEO?

The answer to the question "What Is SEO?" may be obvious to those who live and breathe SEO daily, but interest in this topic continues to rise and I have a graph to prove it (see below). Exactly what SEO means today and how it can help increase website traffic is still a mystery to many. If you find yourself mystified, read on. If you're an SEO pro, this post is likely too basic for you, but I have some free goodies at the end that you might … [Read more...]

How to Drive Your Ecommerce Strategy with Buyer Personas

Ecommerce Strategy

"Enchantment changes skeptics and cynics into believers and the undecided into the loyal" - Guy Kawasaki Enchantment: The Art of Changing Hearts, Minds, and Actions Selling online can be tricky. As marketers, it’s easy to get caught up in stimulating customer behavior right at the point of purchase, often disregarding how and why shoppers arrive there. Consumers reach the point of purchase because they are interested in your product and because … [Read more...]

Website Analytics: What You Need to Track

Web analytics and what you need to track

Website analytics probably sounds like one of the most boring blog topics ever, am I right? Well, I would almost say that I have to agree with you, but I’m here to spice it up a bit. Now, I’m not saying that I’m going to be jumping through hoops of fire, but this isn’t going to be a snooze fest. I’m here to show you the 5 key things in your website analytics to make sure you are investigating. Why check these five things? To see whom your … [Read more...]

Video Blogging Is Easier Than You Think

Video Blogging

Video marketing is starting to become one of those buzz words we all get tired of hearing. We're constantly being told that it's the next big thing, and we should all be doing it right now. Why? There are lots of compelling statistics , including these: Videos double the length of time visitors spend on your website and lead to an average increase of 157% in organic search traffic  (MarketingSherpa) Blog posts incorporating video attract … [Read more...]

How to Keep Your Emails from Getting Blacklisted

How to Keep Your Emails from Getting Blacklisted

We all know it. Spam is a huge problem. According to the monitoring group Kaspersky Lab, 70.7% of all email in the third quarter of 2013 was spam. I hope you enjoy math, because I’m about to pull out my calculator. SourceDigit.com reports that 182.9 billion email messages were sent EVERY DAY in 2013! Yes, billion with a “b.” If you apply the statistic above and take 70.7% of that number, it’s reasonable to assume that 129.3 billion spam … [Read more...]

How to Write Terms and Conditions for Your Website

Writing Terms and Conditions

Have you ever been asked to agree to a Terms and Conditions statement when you visited a website? (If not, I'm impressed - they're everywhere). Did you skip reading it entirely and continue on as if it were a small bump in the road? Many website visitors do skip the Terms and Conditions (a.k.a. Terms of Service or Terms of Use), but they are actually legal documents. These statements can either protect your rights or give them away - that's … [Read more...]