I'm sure you've heard me say it many times, but web design is about creating a blend of beautiful design and functionality. A website can be drop-dead gorgeous, but if it doesn’t do what customers need it to, the site loses credibility and value.
But how do you know exactly what visitors are expecting from a site? Not only what content they expect to find, but how they expect the site to behave? That's where cognitive fluency comes in to the web design process.Read More >>