Make Your Business Stand Out in a Noisy Marketplace

Website Redesign, Step 3: Inventory Your Assets
Apr27

Website Redesign, Step 3: Inventory Your Assets

Post by: Rachel Vaughn

The prevailing wisdom when it comes to design (and just about everything else) is “less is more.” While we hold that practical philosophy to be generally accurate, there’s still a good deal to be said for keeping material that is still useful.

We’re not advocating a full-blown descent into the digital version of a Hoarders episode, where you stockpile stray cats and cyber-detritus for use during the upcoming zombie apocalypse, but an analytical, considered approach to evaluating your digital marketing assets as they stand. It’s worth the effort of documenting your existing content to minimize your website-related headaches down the line.

Running full tilt at your website redesign without taking time to plan and execute it intelligently will only hurt your business in the long run. After benchmarking your current performance and making note of the pages and posts that have the highest ROI, make sure you have a strategy that protects that value on the new site, so that they can continue to help build your client base.

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Why Snapchat's 2016 Update Is a Game Changer
Apr22

Why Snapchat's 2016 Update Is a Game Changer

Post by: Emily Winsauer

If your customers aren't on Snapchat, do you still need to read this post? Yes—because they will be.

That's a bold prediction, and I'm not claiming to be a psychic. But it's looking like Snapchat is where Facebook was in 2006, when it opened registration to everyone over 13. At the time, many people thought it was just a niche platform for college students, but they were wrong.

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The Anatomy of a Call to Action [Infographic]
Apr20

The Anatomy of a Call to Action [Infographic]

Post by: Melanie Chandler

Let's start with the basics.

A call to action (CTA) is any image or text that both asks the reader to take an action and gives them a way to do it.

In many cases, CTAs are clickable images, like buttons that say "Click here to subscribe!" or stylish images with a messages. Other times, they're just simple in-text links.

In all cases, however, CTAs direct your website visitors to important pieces of content or places where they can take an action, like subscribe to your blog, submit a form, or download an ebook. They can also be used to drive traffic to other important parts of your website, like a special offer or event.

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How to Use HubSpot for Your Internal Processes
Apr19

How to Use HubSpot for Your Internal Processes

Working in a field like inbound marketing, the right tools can be key to your success as a company. Inefficient software can hamper you as much as underutilized software.

As a project manager at VIEO Design, I am a fan of two things that help to make my workdays easier: fleece vests and HubSpot. The first for their luxury and cutting edge style, and the second for its ease of use and functionality. 

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2016 Social Media Image Sizes: A User's Guide
Apr15

2016 Social Media Image Sizes: A User's Guide

Post by: Lauren Nelson

(Editor's Note: We update this post as we become aware of changes to social media image sizes and requirements.)

As designers, we've all been there: you create a beautiful new Facebook or Twitter cover photo, only to have the platform change its social media image sizes the next day.

Social media and visual content go hand in hand, and social networking sites frequently update their social media image sizes and formats to promote a rich visual experience. In general, this has been good for businesses that can keep up; numerous studies demonstrate that visual content is much more engaging than just text.

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