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Client Spotlight: My Family Dentistry Website Redesign
Jul18

Client Spotlight: My Family Dentistry Website Redesign

Post by: Melanie Chandler

There's something satisfying about being able to redesign one of your first big projects. Looking back at my initial designs, I have plenty of "What was I thinking?!" moments. 

Last year, when our long-term client My Family Dentistry needed a website redesign, I had the chance to revisit one of the first design projects I led here at VIEO—a design I started all the way back in 2013. While I'm still proud of that work, it's great to have a chance to one-up myself.

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Inbound vs. Outbound Sales: Yes, Leads Come to You!
Jul12

Inbound vs. Outbound Sales: Yes, Leads Come to You!

Post by: Candice McNamara

In my experience prior to joining VIEO as Director of Business Development and even during my short-lived career as a semi-professional baseball legend in rural Lithuania, I’ve always been about the numbers. Also, the comforting embrace that can only found in a bowl of steaming hot borscht, but that’s a post for another day. In nearly every engagement, I’ve found that the best, most accurate way to predict trends, guide sales and marketing, and deliver the best ROI to clients is through hard data and analytics.

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Website Redesign, Step 7: Optimize Your Content for SEO
Jul08

Website Redesign, Step 7: Optimize Your Content for SEO

Post by: Emily Winsauer

Your website is most definitely not the Field of Dreams: you can build it, but that does not mean they will come. You have to help the search engines help you, particularly because rankings can take a hit during a website redesign.

You’ve probably heard of SEO, or search engine optimization. SEO is a huge, complex, rapidly changing field, but for today's purposes, we’re only focusing on on-site optimization issues that come up during a redesign. 

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6 SEO Homepage Mistakes to Avoid
Jun30

6 SEO Homepage Mistakes to Avoid

Post by: Emily Winsauer

In many ways, your homepage is the most important page on your site for SEO, yet it's also the most complex page to optimize. There has even been some discussion of whether you can SEO-optimize your homepage at all, triggered by this oft-referenced Yoast article

Still, there are practices that are better and worse for homepage SEO, so of course you can optimize it to a degree—it's just a lot less clear-cut than it is with other pages.

Here are the 6 most common SEO homepage mistakes that sabotage your rankings, in spite of your best efforts: 

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What Is a Landing Page?
Jun24

What Is a Landing Page?

Post by: Rachel Vaughn

For just about everyone, the idea of somebody lurching gracelessly out of the hedges to shriek about an “unbelievable offer” is bound to be at least mildly off-putting. Regardless of how great a deal is, your immediate response to this event would naturally range between confusion and annoyance to taking up a pitchfork and commencing some shrieking of your own.

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