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Using Cognitive Fluency in Web Design
May20

Using Cognitive Fluency in Web Design

Post by: Melanie Chandler

I'm sure you've heard me say it many times, but web design is about creating a blend of beautiful design and functionality. A website can be drop-dead gorgeous, but if it doesn’t do what customers need it to, the site loses credibility and value.

But how do you know exactly what visitors are expecting from a site? Not only what content they expect to find, but how they expect the site to behave? That's where cognitive fluency comes in to the web design process.

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Client Spotlight: Clayton Center for the Arts Website Redesign
May13

Client Spotlight: Clayton Center for the Arts Website Redesign

Post by: Melanie Chandler

I don’t know what it is about working with local companies, but there’s always a little extra “oomph” and personality that goes into those sites. The website redesign we did for the Clayton Center for the Arts was no exception; we were excited to work on this project not only because we have so many ties to Maryville, where the Center is located, but because our staff includes big fans of live music, theater, and dance. 

If you're not familiar with the Clayton Center for the Arts, it's a partnership between Maryville College and the Cities of Maryville and Alcoa that provides a first-class venue for the arts and culture of East Tennessee, the Appalachian region, and far beyond. At the Clayton Center, you can find perfomances ranging from the local schools' choir concerts to musicians from around the world—even vaudeville acts!

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Trying to Get More Blog Comments, but Failing? Consider This...
May10

Trying to Get More Blog Comments, but Failing? Consider This...

Post by: Rachel Vaughn

Here’s a familiar scenario: you spend days looking forward to writing a great blog post. It’s a topic you’re excited about. The content is right in your wheelhouse, and you just know people are going to love it. Having spent hours conducting research and poring over the metrics, you then agonize over finding the perfect cat-riding-on-a-Roomba GIF(s) to nest in the text breaks.

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Nurture Online Leads with Strategic Workflows (Automatically!)
May06

Nurture Online Leads with Strategic Workflows (Automatically!)

Post by: Holly Yalove

If you’d like to close more customers and save valuable time with your marketing efforts, using automated email workflows to nurture online leads is your answer. Effective online lead nurturing is a key component of successful inbound marketing strategy.

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The HubSpot Website Grader: How Does Your Site Score?
May04

The HubSpot Website Grader: How Does Your Site Score?

Post by: Emily Winsauer

If you ever feel like you need a reality check when it comes to your website, I have a tool you can use: the HubSpot Website Grader.

It gives you straightforward answers about stats that make the most difference to your users—things like page load time, how well your site adjusts to mobile devices, security, and core elements of SEO.

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