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What Are Hashtags and How Can I Use Them for Business?
Jul27

What Are Hashtags and How Can I Use Them for Business?

Post by: Emily Winsauer

If you’re just getting around to using social media for business, you're probably realizing that there’s a little more to it than you previously thought.

Hashtags are one of those utterly unprecedented social media tools that are easy to ignore if you’re new to social media marketing, but by now their use has become standard practice. Much like GIFs.

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Knoxville, It's Time to Register for INBOUND 2016 and Win Prizes!
Jul25

Knoxville, It's Time to Register for INBOUND 2016 and Win Prizes!

Post by: Emily Winsauer
If you've ever thought about attending INBOUND, HubSpot's massive inbound marketing conference, now's the time to start planning! This year, it will be held on Nov. 8-11, 2016 in Boston, Massachusetts. 
 
INBOUND is jam-packed with the best inbound marketers from around the world, and has featured keynote addresses from people like Seth Godin, Martha Stewart, Malcolm Gladwell, Arianna Huffington, and Simon Sinek.
 
This year's lineup is growing everyday, but currently includes keynotes from Alec Baldwin and Gary Vaynerchuk, spotlight speakers like the directors of Making a Murderer and Rand Fishkin, and breakout sessions from experts like VIEO BFF Nick Salvatoriello, who recently spoke at one of our #KnoxHUG meetups.
 
You'll have the chance to attend breakout sessions on every imaginable topic and network with people you'd never otherwise have a chance to meet. It's an invaluable experience for any inbound marketer, whether you work for an agency or a business.
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Client Spotlight: My Family Dentistry Website Redesign
Jul18

Client Spotlight: My Family Dentistry Website Redesign

Post by: Melanie Chandler

There's something satisfying about being able to redesign one of your first big projects. Looking back at my initial designs, I have plenty of "What was I thinking?!" moments. 

Last year, when our long-term client My Family Dentistry needed a website redesign, I had the chance to revisit one of the first design projects I led here at VIEO—a design I started all the way back in 2013. While I'm still proud of that work, it's great to have a chance to one-up myself.

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Inbound vs. Outbound Sales: Yes, Leads Come to You!
Jul12

Inbound vs. Outbound Sales: Yes, Leads Come to You!

Post by: Candice McNamara

In my experience prior to joining VIEO as Director of Business Development and even during my short-lived career as a semi-professional baseball legend in rural Lithuania, I’ve always been about the numbers. Also, the comforting embrace that can only found in a bowl of steaming hot borscht, but that’s a post for another day. In nearly every engagement, I’ve found that the best, most accurate way to predict trends, guide sales and marketing, and deliver the best ROI to clients is through hard data and analytics.

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Website Redesign, Step 7: Optimize Your Content for SEO
Jul08

Website Redesign, Step 7: Optimize Your Content for SEO

Post by: Emily Winsauer

Your website is most definitely not the Field of Dreams: you can build it, but that does not mean they will come. You have to help the search engines help you, particularly because rankings can take a hit during a website redesign.

You’ve probably heard of SEO, or search engine optimization. SEO is a huge, complex, rapidly changing field, but for today's purposes, we’re only focusing on on-site optimization issues that come up during a redesign. 

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6 SEO Homepage Mistakes to Avoid
Jun30

6 SEO Homepage Mistakes to Avoid

Post by: Emily Winsauer

In many ways, your homepage is the most important page on your site for SEO, yet it's also the most complex page to optimize. There has even been some discussion of whether you can SEO-optimize your homepage at all, triggered by this oft-referenced Yoast article

Still, there are practices that are better and worse for homepage SEO, so of course you can optimize it to a degree—it's just a lot less clear-cut than it is with other pages.

Here are the 6 most common SEO homepage mistakes that sabotage your rankings, in spite of your best efforts: 

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