How to Make an Animated GIF for Free!

Free Easy GIFs

You probably come across dozens of animated GIFs each day - even online news outlets are using them now. GIFs tend to get a lot of engagement and are great for social media, but they may seem difficult to make. The good news is that they don't have to be. I'll tell you how to make an animated GIF for free in just a few steps! First, the basics: an animated GIF is an image file that appears to be moving. In the early days of GIFs, they were … [Read more...]

What Is Parallax Design?

What is Parallax Design?

If you use the Internet (and obviously you do), you have probably noticed the dramatic increase in the use of parallax scrolling in website design over the last few years. It started to become popular around 2011, but parallax has actually been around a lot longer than that. If you've ever played Mario or any other 2D video game, then you’ve seen parallax design at work. In video games, parallax was used to create actions in which the … [Read more...]

HubSpot Partner in Knoxville Achieves Gold Partner Tier

HubSpot Partners in Knoxville

Knoxville HubSpot partner VIEO Design is excited to announce that we recently earned Gold Agency Partner status. We're now one of fewer than 120 HubSpot Gold Partners worldwide! If you're not familiar with HubSpot, it is the top-rated marketing software used by over 11,000 customers worldwide to generate website traffic, convert leads, and close customers. The suite of powerful tools provided within HubSpot covers everything a marketer … [Read more...]

Does Your Website Design Target Your Buyer Personas?

Using Buyer Personas to Design Your Website

So, you researched and developed buyer personas. What do you do with that information? You create an awesome website! Having a great website goes beyond the visual appearance - your site needs to revolve around your visitors. While developing your buyer personas, you created a detailed look into the minds of your ideal customers, and now you know more about how they tick. You've explored their goals and pain points, preferred forms of content, … [Read more...]

Client Spotlight: Tile Right Flooring

Tile Right Website

We recently had the pleasure of working with the folks at Tile Right Flooring on the design and implementation of a new website for their business. Located right here in Knoxville, Tennessee, Tile Right installs high-quality tile floors, showers, backsplashes, tub surrounds, hardwood flooring, and more. Tile Right stands out in their field for their craftsmanship, professionalism, and competitive pricing, not to mention the team's 50 years of … [Read more...]

How to Write a Tweet that Fits Your Inbound Marketing Strategy

How to Write Inbound Marketing Tweets

If you’re a super smarty-pants, you’ll read that headline and be like, “DUH, Amanda! Writing a tweet for inbound marketing is super easy.” But is it really, super smarty-pants? Believe it or not, there are still companies out there that aren’t on board the social media train. Notice I said train, and not bandwagon. Social media is riding the largest upward trend in its history, and it’s not going anywhere any time soon. It’s only going to … [Read more...]

Why We’re Rebuilding Our Website in the HubSpot CMS

HubSpot CMS to Rebuild Your Website

Don’t get me wrong… we love our WordPress blog. It has all the cool plugins we need to make our website pop and sizzle. But eventually, the pop and sizzle fades and you have to look at what remains - a platform to draw visitors in and filter out those looking for what you have to offer (ultimately, sales leads). You have to ask yourself, “My website is cool, but is it getting me customers?” We began using HubSpot some time ago (we are a … [Read more...]

Face It! Social Media Improves Face to Face Marketing

Social Media to Strengthen Networking

Have you ever connected with someone on social media, only to meet them later in person? That happened to me recently. I started a conversation with "I think I know you..." and the lady said "That's because we're friends on LinkedIn! I love the work your company does." Apart from being a great icebreaker, that's evidence that social media really can help you take your networking to the next level. I made this short video explaining how I … [Read more...]

Boosting Your Email Marketing with HubSpot

Using HubSpot for Better Email Marekting

There is no doubt that email marketing gives you a huge bang for your marketing buck. According to the 2014 Email Marketing Industry Census, “email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.” The report goes on to state “there is a trend where email ROI increases markedly with increased use of email platform functionality.” Simply said, the … [Read more...]

SEO Tips from Warren Buffett, Part 10: Don’t Stress – It’s Just SEO

SEO Tips from Warren Buffett 10

We’ve finally done it! This is the last post in our 10-part “SEO Tips from Warren Buffett (Sort of)” series, and it’s one of the most reassuring of the bunch.  Sure, SEO is very detailed, and it can be really stressful. We know - we experience it ourselves from time to time. But I'm here to tell you that it doesn't have to be! TIP #10: Stress is an SEO-killer every bit as much as it is a people-killer. Way back in the day, our … [Read more...]