3 Great Content Marketing Lessons from Weird Al

Revamp Your Image with Great Content Marketing

“Weird Al” Yankovic’s first comedy song aired in 1976. He’s 54, but it seems that he’s just now hitting his peak. Last week was the first time in his long career that one of his albums reached #1. Better yet, more than 40 million people have watched music videos for songs from the album. How did he make this happen? As Gary Vaynerchuk would put it, he’s marketing in the year we’re actually in. Here are 3 lessons in great content marketing that I … [Read more...]

SEO Tips from Warren Buffett, Part 8: Trendy Isn’t Always Safe

SEO Tips from Warren Buffett 8

If you can remember all the way back to the 4th post in our SEO tips series, then you know that it's important for you to fully understand any SEO tactic before you do it. Sometimes, however, the power of "but everybody else is doing it" can overcome even the most cautious marketer. TIP #8: “If your friends jumped off a cliff, would you jump, too?” – Mom Don’t assume that you’re doing your company any favors by jumping on SEO trend … [Read more...]

How to Get Testimonials for Your Website: 5 Simple Keys

Get Testimonials for Your Website

Gathering testimonials may seem intimidating, but it doesn’t have to be. (If you're not sold yet on the idea that you need testimonials, take a look at my post Why Use Testimonials on Your Website? for some compelling data.) When you ask a customer for a testimonial, you’re proving that his or her opinion matters to you, which can go a long way toward building a lasting relationship. Collecting testimonials not only impacts your future … [Read more...]

SEO Tips from Warren Buffett, Part 7: Don’t Be Discouraged by Slow Progress

SEO Tips Warren Buffett 7

  The last few posts in our SEO Tips from Warren Buffett have been all about tough love. And yes, a lot of the time you do need to cut your losses and move on. This post, however, is more optimistic. Sometimes, slow and steady does win the race, and that's definitely true of SEO. Marketers and SEOs rarely see success immediately - you have to build your value to search engines steadily over time, but after a while, those gains can have … [Read more...]

Why Use Testimonials on Your Website?

Can Testimonials Increase Conversions

If you shop online, I’d be willing to bet the farm that you read product reviews from other consumers before you make a big purchase. And you’re not alone – as of January 2014, WebDAM reports that customer testimonials beat all other types of content marketing in effectiveness. Why Use Testimonials? The web has made it easier for consumers to get recommendations not only from friends, but to see secure, verified reviews from people all over … [Read more...]

6 Ways to Prepare for Your Website Design Consultation

Plan for Design Consult

For us, the real fun in creating a new website for a client begins with the design consultation. The design consultation is the first time that we get to go in depth with our clients and discuss how they want their new website to look and feel. It's also our chance to hear any ideas they have already and suggest design concepts that will result in a site they will love and that does its job marvelously. In addition to talking about the … [Read more...]

What Information Should I Ask for in My Online Forms?

What Information Should I Ask for in My Online Form?

So you built a website, and now you want to interact with the people who visit it, right? While you can get all kinds of traffic analytics on visitors, you have no idea who they are on a personal level unless you can convince them to give you a little personal information. One of the easiest ways to gather that information is with an online form. Online forms are like faceless, discreet digital sales reps at work for you 24 hours a day, … [Read more...]

SEO Tips from Warren Buffett, Part 6: Cut Your Losses

SEO Tips from Warren Buffett

Today’s SEO tip is an extension of last week’s advice about knowing when to continue, and when to quit. If all of your company’s SEO work is done in-house, it can be even more difficult to change your strategy – after all, you’ve personally invested time and energy in the project. But when the resources you have to devote to your SEO are limited, it’s even more important to know when to… well, give up.  TIP #6: When it’s time to give up, … [Read more...]

Innovative Business Card Design Ideas for Any Industry (and Budget)

Innovative Business Card Design Ideas

Business cards have a straightforward purpose - to promote yourself and your company to other people. Though a good business card can't ensure success, it can make the difference between a lasting first impression or leaving no impression at all. Working in various office jobs over the past three years has taught me how important it is to network, and networking involves handing out your business cards to a blue billion people. At my … [Read more...]

VIEO Grows: Meet Chase Cleckner

Chase Cleckner Inbound Marketing and Business Development Associate

VIEO is delighted to introduce Chase Cleckner, our new Inbound Marketing and Business Development Associate. "I am extremely excited to be a part of the VIEO family,” Chase says, “and am so excited to make an already inboundy company even more inboundy." We’re certainly excited to have him, too! In addition to his marketing skills, Chase is a talented photographer and videographer, and he’ll be bringing those abilities to the table for … [Read more...]