6 Google Chrome Extensions All Marketers Need in 2015

6 Must Have Google Chrome Extensions for Marketers

Google Chrome is by far my favorite browser. There are tons of tools built in that make my life as a designer and developer easier, but things really start to get interesting when you add plugins. Plugins for Google Chrome extend the base functionality of the browser to add new features and capabilities, which can greatly improve your efficiency and efficacy as a member of a marketing team. And who doesn't want that, right? Well, there are … [Read more...]

Your Go-To Editing Checklist for Content

Your Go-To Editing Checklist for Content

Santa has his "naughty or nice" list, those savvy coupon ladies have their grocery lists, and what do we have as content marketers? An editing checklist, of course! In most cases, editing is a lot more than just proofing for mistakes. Here at VIEO, it usually involves not only grammar and spelling, but fact-checking, internal logic, structure, tone, humor, and personality. Content creation is a bit like putting on a shoe and editing is … [Read more...]

3 Signs That You’re Wasting Your Marketing Budget

calculating marketing budget

Do you ever worry that you're wasting your marketing budget? It's a common concern for business owners and marketers alike. We all want to see results, and we don't want that sick feeling that occurs when precious marketing dollars aren't getting the expected return. As you're planning forward in 2015, think data. As one of my favorite marketing scientists likes to say, "Marketing without data is like driving with your eyes closed." If you … [Read more...]

Are Your Web Pages Slow to Load?

Are Your Web Pages Slow to Load

We all want to perform well, especially when it comes to attracting customers. These days, with so much business conducted on the Internet, the performance of your website is absolutely critical. Ask yourself, "Are my web pages slow to load?" If your website loads slowly or incorrectly, it can cause you to lose leads! None of us wants that, right? Over the years, the expectation that every web page will load quickly and efficiently has grown … [Read more...]

5 Reasons You Should Join the Knoxville HubSpot User Group

Join the Knoxville HubSpot User Group

Inbound marketing has exploded over the last few years, and HubSpot is leading the charge – in fact, CEO Brian Halligan coined the term “inbound marketing.” Who better to learn from if you’re interested in using content, social media, personalized emails, and other inbound marketing tools to build your business? That’s what the Knoxville HubSpot User Group is for, and it’s open to everyone. VIEO Design is proud to lead one of the more than 100 … [Read more...]

How to Customize Your HubSpot Emails: Part 1

Customizing HubSpot Emails

Before you customize and design your email template, you need to know both the goal of your email and what its content will be. The template is the foundation of your email, because it dictates the appearance and layout of your emails. Your emails need to be easy for your contacts to read and navigate. They need to have consistent branding to maintain a similar look and feel to your website and other marketing materials. Your email template … [Read more...]

Why Abandoned Shopping Cart Emails Earn Thousands

Why Abandoned Shopping Cart Emails Earn Thousands

My many years of experience in working retail started back in college. In the attempt to augment my disposable income (i.e. beer money), I worked at a small shop selling t-shirts and trinkets. Along with many unique, fun items, we had competitive prices and an educated staff. We knew that if someone walked in the front door, we would more than likely make a sale. Fast forward many years later… Today, the goal of my job in inbound marketing … [Read more...]

5 Top Social Media Influencers You Should Start Following

top social media influencers

The subject of social media influencers is a tricky one for me. If you've read anything I've written on our blog previously, you know that social media is kinda my thang. I’m a huge proponent of using social media to support marketing efforts and create buzz around brands and events. The problem I have with many so-called “influencers” is that 75% of them do not practice what they preach. Most don't interact with their community at all, which … [Read more...]

Is a Custom WordPress Website Worth the Dough?

Custom WordPress website worth the dough

I'm going to be bold here: the answer is always yes. Sure, in some cases, the dough just isn't in the budget, and I understand that - but if it's at all possible, a custom WordPress website is absolutely worth it. There are 2 big reasons that templates usually aren't good enough: They don't look unique, because they aren't. It's hard to test and improve marketing performance when you can't make layout changes. I don't have anything … [Read more...]

Can PPC Fit into Your Inbound Marketing Strategy?

Can PPC Fit into Your Inbound Marketing Strategy

When you plan your inbound marketing strategy, you’re probably thinking about how search engine marketing should fit in. Should you focus more on pay-per-click (PPC) or search engine optimization (SEO)? The struggle is real, at least it is for me - remember, I’m a big fan of PPC! Each has its benefits and drawbacks, and the effort it takes to run a successful campaign is not easy with either option. We know that more people click on organic … [Read more...]