How to Write a Tweet that Fits Your Inbound Marketing Strategy

How to Write Inbound Marketing Tweets

If you’re a super smarty-pants, you’ll read that headline and be like, “DUH, Amanda! Writing a tweet for inbound marketing is super easy.” But is it really, super smarty-pants? Believe it or not, there are still companies out there that aren’t on board the social media train. Notice I said train, and not bandwagon. Social media is riding the largest upward trend in its history, and it’s not going anywhere any time soon. It’s only going to … [Read more...]

Why We’re Rebuilding Our Website in the HubSpot CMS

HubSpot CMS to Rebuild Your Website

Don’t get me wrong… we love our WordPress blog. It has all the cool plugins we need to make our website pop and sizzle.  But eventually, the pop and sizzle fades and you have to look at what remains - a platform to draw visitors in and filter out those looking for what you have to offer (ultimately, sales leads). You have to ask yourself, “My website is cool, but is it getting me customers?” We began using HubSpot some time ago (we are a … [Read more...]

Face It! Social Media Improves Face to Face Marketing

Social Media to Strengthen Networking

Have you ever connected with someone on social media, only to meet them later in person? That happened to me recently. I started a conversation with "I think I know you..." and the lady said "That's because we're friends on LinkedIn! I love the work your company does." Apart from being a great icebreaker, that's evidence that social media really can help you take your networking to the next level. I made this short video explaining how I … [Read more...]

Boosting Your Email Marketing with HubSpot

Using HubSpot for Better Email Marekting

There is no doubt that email marketing gives you a huge bang for your marketing buck. According to the 2014 Email Marketing Industry Census, “email marketing was ranked as the best channel in terms of return on investment, with 68% of companies rating the channel as ‘good’ or ‘excellent’.” The report goes on to state “there is a trend where email ROI increases markedly with increased use of email platform functionality.” Simply said, the … [Read more...]

SEO Tips from Warren Buffett, Part 10: Don’t Stress – It’s Just SEO

SEO Tips from Warren Buffett 10

We’ve finally done it! This is the last post in our 10-part “SEO Tips from Warren Buffett (Sort of)” series, and it’s one of the most reassuring of the bunch.  Sure, SEO is very detailed, and it can be really stressful. We know - we experience it ourselves from time to time. But I'm here to tell you that it doesn't have to be! TIP #10: Stress is an SEO-killer every bit as much as it is a people-killer. Way back in the day, our … [Read more...]

3 Reasons to Choose a Marketing Firm in Knoxville

Choose a Marketing Firm in Knoxville

If you own a business in Knoxville and you're looking for a marketing firm, you don't need to go far to find the best. Knoxville has amazing local talent available to those in and outside of the East TN area. If you think big cities like New York, L.A., or Atlanta corner the market, you may be surprised to find that there are many reasons to choose a marketing firm in Knoxville. Until I moved here from Atlanta in 2009, I didn't realize what … [Read more...]

Combining Marketing and Web Design in Knoxville

Combining Marketing & Web Design in Knoxville

In the early days of the web, online marketing was essentially nonexistent, and websites were basically brochures - at best, with simple contact forms. The past two decades have dramatically changed the face of marketing and web design. In today's market, creating a successful website requires you to think like a marketer. Combining Marketing and Web Design At VIEO, we combine strategic inbound marketing techniques with engaging website … [Read more...]

SEO Tips from Warren Buffett, Part 9: Take the Time to Plan

SEO Tips from Warren Buffett 9

Have you ever heard the old adage, “measure twice, cut once”? Well, it’s good advice. Sure, you want to do something to increase your web traffic, lower your bounce rate, and get search engines serving up your content to potential leads, but jumping into something you haven’t taken the time to plan and analyze won’t help you reach those goals – even if it feels like it will. TIP #9: Don’t take action just to keep from sitting still. SEO is … [Read more...]

What to Do if Facebook Is Down (Hint: Don’t Call 911)

What to Do if Facebook Is Down

What to do if Facebook is down? Please don't call 911. Facebook was down for about 30 minutes on Friday, August 1st, 2014 (a date that will live in infamy) creating slight panic and causing some users to vent their anger on Twitter with the #facebookdown hashtag. Users in Los Angeles even made the news when they began calling 911 for help,  sparking a reply from local law enforcement stating the obvious (for some): #Facebook is not a Law … [Read more...]

How a Targeted Marketing Tweet Got Me to Spend $20,000

Targeted Marketing Tweet got Amanda to Buy a Ford

I tweet constantly. In Twitter years, I’m the grumpy old lady yelling at the kids to stay off her lawn. I got started on Twitter when it was still a young buck in 2007, and I've never looked back (You can follow me @DrifterMama). I truly appreciate it when companies hop on board and use Twitter. I don’t mean just have a Twitter account; I mean REALLY use Twitter, the way it was meant to be used. I’ve been itching for a new car for a few … [Read more...]