8 Mac Keyboard Shortcuts to Save You Time (and Frustration)

Mac Keyboard Shortcuts

A couple of years ago, our entire office switched from Windows to Mac computers... cold turkey. Sure, pretty much everybody uses Macs in the website design industry, but that doesn't mean it's an easy transition. While we really enjoyed the new Mac OS and the sleek hardware, years and years of working on Windows left me missing out on some of the keyboard shortcuts I had hard-coded into my brain. I was hooked on Apple products but frustrated … [Read more...]

Cheers to Inbound Marketing: Knoxville’s First HUG Meetup [Event]

Knoxville Hubspot User Group Meetup

What are you doing on Tuesday, March 3rd? If you don’t like your answer, come join VIEO Design and other Knoxville business owners and marketing professionals at the Casual Pint in Hardin Valley for our first HubSpot User Group Meetup! We’re calling the event “Cheers to Inbound Marketing,” and what better place to hold it than at a craft beer market? From 5:30–8 pm, join us for food, drink, networking, prize drawings, and a little inbound … [Read more...]

Our 5 Favorite Online Subscription Services for 2015

Favorite Online Subscription Services

  Online subscriptions services are all the rage, and nearly everyone in our office subscribes to at least one. The range of things we get is pretty astounding—everything from food to clothes, beauty products, and toys. Whether you subscribe to save time or just enjoy sampling new products, it's hard to deny the appeal of a box of goodies in your mailbox. This type of product delivery isn't just a trend, though. It reflects larger … [Read more...]

Are You Forgetting Your Buyer Personas in Your A/B Testing?

A/B Testing with Buyer Personas

Over the last few years, I’ve developed a new hobby… email subject lines (not quite as fun as my other hobby, mountain biking). It’s strange, I know, but I’m really interested in the psychology of what catches people's eyes and why. After taking over inbound marketing for a particularly email-heavy client, I have been reading anything and everything about subject lines, open rates, and email marketing best practices. I am bound and determined … [Read more...]

How Making Your Website Mobile Friendly Helps SEO

mobile-friendly-website-helps-seo

You probably already know how important it is to make your website mobile friendly for a better user experience, but did you know that having a mobile-friendly website may help your SEO? Recent activity from Google indicates that an algorithm change could be coming soon. It is no wonder that Google cares about mobile; Internet usage on mobile devices made history when it exceeded PC usage in early 2014. Google’s Penalty for Bad Mobile … [Read more...]

6 More Pieces of Twitter News You Can Use

6 More Pieces of Twitter News You Can Use

Twitter hasn’t exactly been known for releasing lots of product and feature updates—quite the opposite, in fact. But over the last few months, they’ve been rolling out new strategies designed to increase user engagement and profitability. The “conscious recoupling” of Twitter and Google was just the first piece of big Twitter news; here are 6 more you need to be aware of! 1. Tweet Activity in Mobile App The Tweet Activity Dashboard … [Read more...]

Is the User Sitemap Dead?

Is the User Sitemap Dead

The other day, Rob Spurlock and I were talking, and an interesting question came up: “Is the user sitemap dead?” We talked about the weaknesses of traditional sitemaps and whether they could be adapted to today's more dynamic and complex website designs. After that conversation, I did a little research and reached a surprising conclusion—one that I want to pass on to you. What Is a User Sitemap? There are two different types of sitemaps: … [Read more...]

Why Inbound Marketing Is Like Joining Match.com

How Inbound Marketing Is Like Dating

The excitement of finding a new love sends tingles down your spine, puts a little extra pep in your step, and makes you all doe-eyed. I find new things that I love all the time. The new sandwich shop down the street holds my attention for a couple months, but then I’m off to find something new because it just hasn’t wowed me like it did that first time. You can definitely love a sandwich shop, or a lip gloss, or a car, just as you can a … [Read more...]

Twitter and Google Are BFFs Again. Should It Matter to You?

Twitter and Google Are BFFs Again

A lot has been going on in the Twitterverse recently. They’ve made some important changes, many of which are designed to change the way you use Twitter, both as a social medium and a software. In late January, Twitter’s VP of Product Kevin Weil said that their goal with these changes (and by implication future changes) is to “tell you what’s happening in the world and your world.” That’s a pretty apt description if you ask me. Here's the first … [Read more...]

Web Design Company Red Flags to Watch Out For

Watch our for Red Flags when hiring a web design company!

Whether you're in Knoxville or Hong Kong, hiring a web design company is a lot like buying a home. You want something that's beautiful, but you also need it to be affordable, reliable, and easy to manage. When you buy a website, you're also buying in to the firm you choose and the experience of working with them. 5 Ways to Avoid Getting Burned by a Web Design Company I'm sure you've heard the horror stories—someone hires a company or … [Read more...]