Increase Sales: 3 Ways to Work Smarter, Not Harder

Increase Sales by Working Smarter

I remember when I was fresh out of college and working for my father, who at the time had owned his business for 25 years. I was his “gatekeeper,” and would filter all his sales calls and faxes (yes, people actually used to sell things via fax). To this day, whenever I hear the term “cold calling” I think about how hard it was for anyone to get in front of my dad, even if what they were selling would help him. Even though he usually avoided … [Read more...]

HubSpot’s Sidekick Email Tracking Software Is Perfect for Salespeople

Every Salesperson Needs a Sidekick

Every hero needs a sidekick, so who’s your favorite? Peeta? Kato? Angry-Chris-O’Donnell-Robin? As salespeople by day and sometimes even night (you know who you are), we need sidekicks too. My favorite wingman is the Sidekick email tracking software from HubSpot. I love this tool because it lets me see each contact’s history, when they open my email, and every time they open it after that. It can even show me where and from what device they … [Read more...]

5 Examples of Excellent Parallax Web Design

Parallax Website Design Examples

My father-in-law was an avid collector of Native American artifacts. Once, he and I were looking at some items from his collection and I noticed an exceptionally well-crafted atlatl weight. It had been painstakingly polished and had an unusual, intricate shape. The stone the crafter had chosen had beautiful veining. I commented "I wonder why they spent so much time making it so perfect. Did it improve the performance, do you think?" He smiled … [Read more...]

Designing Print Materials that Rock Your Digital Branding

Designing Print Materials to Rock Your Digital Branding

Over the last decade, Internet marketing has come to the forefront of most businesses’ marketing strategies, but that doesn’t mean the Internet is the only place your branding appears. When you start designing print materials, all the focus on your web presence may leave you wondering how your digital branding should translate into print. While digital branding is fundamental, there are lots of times you need print materials to make a great … [Read more...]

If Everyone Hates Selfies, Why Do They Get So Many Likes?

Why Do Selfies Get So Many Likes?

Almost immediately after “selfies” became a thing, people started bashing them. And sure, that kind of makes sense – there’s something mockery-worthy about taking lots of photos of yourself. But if selfies are so silly, why do they get higher rates of social media engagement? I have a couple of theories, and I’m going to share them with you. Theory 1: People like people. Ah, humans. We’re just naturally social, and we want to look at other … [Read more...]

How to Get More Visitors to Your Site: Social Media Images

Get More Visitors to Your Site

There's more than one way to get more visitors to your site. I always hear people toss around words like SEO, keywords, and Google rankings, and sure, these are important - but I prefer to take the less boring approach. If you dazzle viewers with fabulous graphics on your social media platforms, they will want to come to your website and see more awesomeness - and learn more about your business along the way. Think of social media as an … [Read more...]

Inbound vs. Outbound Sales: Yes, Leads Come to You!

Inbound vs. Outbound Sales

Before I accepted my job as VIEO’s Senior Sales and Marketing Manager, I had a lingering question, one that any inquisitive salesperson would ask: “How do you get your leads?” The answer I was given was simple: “We don’t really have to go after business; we get new leads from our website every day.” To be honest, I was a little skeptical. You can imagine my surprise when after just a few weeks on the job my inbox started filling up with … [Read more...]

Facebook Like-Gating Ends Today: What You Need to Know

Facebook Like-Gating Is Over

They told you it was coming, and today it is here: Facebook like-gating has officially ended. Changes to the Facebook Platform Policy announced in early August gave app developers 90 days to make the updates necessary to comply. Whether you are a like-gating lover or hater, you may be curious about how this change will impact your Facebook Page, so here's the scoop. Facebook Like-Gating Background If you're wondering what … [Read more...]

Paul Gibson Wins Knoxville’s Best Web Programmer… for the 4th Time!

Big Wigs Results

VIEO Design's Principal, founder, Lead Designer, and Lead Developer Paul Gibson (yeah, he has a lot of titles) received another title a few weeks ago when he was voted Knoxville's Best Web Programmer for the 4th time. The award was a part of the 2014 AAF Knoxville Big Wig Awards, and Paul wasn't the only VIEOan who took home an award - Lauren Nelson also won for Best Intern! Lauren was such a good intern, in fact, that she has since been hired … [Read more...]

Panda and Penguin: Understanding Google’s Latest Updates

Google Updates: Penguin and Panda

    To the average website owner, talk of pandas and penguins just evokes images of cute animals. To SEO professionals, Google's latest Panda and Penguin algorithm updates mean possible impacts to keyword rankings. There are over 200 signals that impact search engine ranking, and the Panda and Penguin updates monitor signals related to content quality and webspam. After the latest round of algorithm updates, webmasters … [Read more...]