Buyer Personas: Connecting Demographics to Real People

Use Buyer Personas Instead of Demographics

As marketers, we’re slaves to data. We use information from a wide variety of sources to learn about our customers. We research their age ranges, average incomes, and so on. But the problem with working from demographic data is that it only gives you the most common ranges, obscuring the complexity of actual people. For example, a “predominantly male” group includes vastly different people with very different needs for your product or … [Read more...]

Why You Should Care Who Is Hosting Your Website

Who Is Hosting Your Website

Does it matter who is hosting your website? Does it really make a difference, or are all hosting companies the same? Like cell phone companies, hosting companies may look identical on the surface, but the performance and services of each vary wildly. If you've never had good service, you wouldn't know what is bad service is, and the same is true of hosting. Website hosting happens behind the scenes, but that's exactly why it's so important … [Read more...]

VIEO Grows: Meet Branden Stanley and Lauren Nelson

Branden Stanley and Lauren Nelson

Technically, you’ve already met Lauren Nelson – until recently, she was our Graphic Design Intern, and she has since been hired as a Graphic Designer! Everyone at VIEO is delighted that we get to keep her, and she says she’s pretty happy to be here, too. "Personally, I’m thrilled, and couldn't be in a more perfect working environment. The VIEO team made my internship experience feel like home and my logical next step. Our team’s enthusiasm, … [Read more...]

My Favorite Moments from INBOUND 2014 in Boston

INBOUND 2014

It has been almost a month since Tim Lott and I attended the  INBOUND 2014 marketing conference (#INBOUND14) where 10,000 marketing and sales professionals came together in Boston, MA. Having attended in 2013, I knew it would be amazing and had grandiose plans of blogging every night of the conference. Well, that was a great plan, but our schedule in Boston was pretty non-stop and there was much to do once we returned to our daily inbound … [Read more...]

5 Reasons Responsive Design Is Taking Over the Web

Why Responsive Design Is Worth the Investment

When I first started working in the web design field (longer ago than I care to admit), designers planned their designs for the "lowest common denominator" screen size. At the time, that was generally 640x480 pixels. If you were targeting larger monitors, you would be designing for 800x600, or even 1024x768 in really rare cases. But no matter what, you were designing to a specific size. If the user happened to have a smaller screen than the … [Read more...]

How to Do Keyword Research for Your Next Blog Post

How to Do Keyword Research

When you open Google, how do you decide what to type in the search box? The search term you use is the deciding factor in what your search results will be. Each time you search, you're testing the keyword strategy and SEO (search engine optimization) of every website that has published content about the topic you're searching for. Ranking for the right keywords can make or break your website. It’s not just about getting traffic, but matching … [Read more...]

If We Win at the 2014 Big Wig Awards, We Promise to Embarrass Ourselves

Big Wigs 2014

We're excited to announce (can't you tell from the picture?) that 6 members of the VIEO Design staff have been nominated for the 2014 AAF Knoxville Big Wig Awards! We would love your help recognizing them for their hard work - it only takes about 60 seconds to vote, and voting is open to everyone! We promise that if we win, we'll make a funny acceptance speech video wearing the most impressive wigs we can find. Our team members on the ballot … [Read more...]

Why Your Business Needs Video Testimonials

Video Testimonials Win Customers

As a business, there are few things more important to us than our reputation, and we do everything we can to do great work and delight our clients. But how do you share the results of that hard work with potential clients or customers? One of the best ways to improve your business's image is to use testimonials from happy customers. These can come in many forms, but in essence they are all references from people who have done business with you … [Read more...]

VIEO Design Is Looking for a Content Marketing Intern!

VIEO Wants You!

Do typos in public signage make your eyes bleed? If so, we want you and your mad writing and editing skills to apply for our Content Marketing Internship here in lovely Knoxville, Tennessee. Specifically, VIEO Design is in need of a smart, friendly, and fun Content Marketing Intern with very strong editing skills who is interested in growing as a writer. Day-to-day work will include: Writing and editing blog and social media … [Read more...]

The Best Photo Editing Apps to Get Better Instagram Photos

Apps for Better Instagram Photos

In my last post, I talked about how to get more likes on Instagram. This social media platform is all about sharing your life and your interests through photos. New to Instagram? It's super easy to use: take a picture with your smartphone, choose a filter, and share. To have a successful Instagram account, you just need to create content that's visually appealing. People will respond with likes and comments when they see something that’s … [Read more...]