The Top Ecommerce Platforms: BigCommerce vs. Volusion

bigcommerce vs. volusion

When it comes to providing ecommerce stores to our clients, there are two main hosted solutions we use to get our clients selling online: BigCommerce and Volusion. But which one works for the most businesses, and why? My personal favorite is BigCommerce, but there are the pros and cons for each that will help you decide which one is best for you. The Pros and Cons of BigCommerce vs. Volusion There are many pros and cons to each BigCommerce … [Read more...]

Designing a Website around ROI

Web Design ROI

People will always judge a book by the cover; it's just human nature. Likewise, if your website isn't attractive, visitors may not stay. But even the prettiest website can't hold visitors' attention if they can't find what they're looking for. Make your web design more than beautiful—make it a powerful tool that delivers ROI. A happy medium between beautiful design and functionality does exist. For web design ROI, a website needs … [Read more...]

Google’s Mobile Algorithm Update: Is Your Website Ready?

Google's mobile algorithm update

The next big Google algorithm change, coming April 21, 2015, is all about your website's mobile-friendliness. This event has been lovingly referred to as #Mobilegeddon, because it is expected to wreak havoc on companies that don't yet have mobile-friendly websites. For SEOs and agencies providing search engine optimization services, this change isn't a surprise. There have been signs that mobile-friendliness would impact SEO eventually, but … [Read more...]

How to Write An “About Us” Page That Builds Trust

how to write an about us page

If a visitor to your website is even remotely interested in your company, they'll eventually make their way to your About Us page. Even (perhaps especially) when it comes to doing business online, potential customers want to see the people behind the company. It's not only about human connection; it's also a way of evaluating your legitimacy. But it's not only potential customers who want to know more about you. Job seekers, competitors, … [Read more...]

How to Write a Home Page Your Visitors Will Actually Read

How to Write a Home Page

So, you want to know how to write a home page that will overcome the attention deficit of the average Internet user. According to many of my fellow content marketers, that’s no easy task—apparently, the modern digital world has made us all mental hummingbirds who can barely sit through a YouTube video. But I disagree. People still read books for fun, enjoy lengthy cable dramas, and have hobbies take up hours and hours of their time, like … [Read more...]

11 Things to Do Instead of Buying Email Lists

Buying Email Lists

Your boss has given you a task: get more names in your email database before an upcoming sales promotion. He doesn’t really know where to start, so he suggests getting one of the many email lists for sale on the web. To him, buying email lists sounds like the easy option—just purchase, import, and send. With most things in life, if it seems too easy, there’s probably a catch. Purchased email lists definitely fall into this category. There are … [Read more...]

Are Tracking Links Causing 404 Errors for Your Visitors?

Prevent 404 Errors

The other day, I was reading a blog post that linked to an article on another website. When I clicked the link, I was redirected to a 404 error page. Noooo! I really wanted to read that article. But when I looked at the URL of the page, I noticed that the person who wrote the initial blog post had accidentally used a tracking link. A tracking link is basically the permalink for a web page, plus a bunch of code that is added by some kind of … [Read more...]

3 Ways to Get Your Money’s Worth from a CRM System

crm system

A CRM system, or Customer Relationship Management system, is software used to manage a company’s interactions with current and potential clients, as well as certain internal interactions. A sophisticated CRM not only collects information on individuals, it allows a business to store that information and create detailed lists or profiles of what that person does or buys so that they can nurture leads and interact more precisely in the … [Read more...]

Don’t Let Negative SEO Sabotage Your Website

Negative SEO

Could it be true? Not only do you have to worry about SEO to increase your site rank, there's something called negative SEO which can decrease your rank? Unfortunately, negative SEO is real. Worse yet, it's something a savvy competitor could be doing to your website right now. Interest in negative SEO is on the rise, and even Forbes is weighing in. If you're wondering what it is, what signs to look for, and what to do about it, I'm here to … [Read more...]

Finding the Best Hashtags to Amplify Your Social Posts

best hashtags to amplify social posts

Using hashtags can expand the reach of your social posts to anyone interested in that hashtag, phrase, or keyword. Not sure how hashtags work? Get a crash course with our post on #HashtagTips. Hashtags can increase followers and likes, but using them correctly is the key to getting results. So, how do you find the best hashtags to amplify your posts? You can use popular hashtags or jump on the trending bandwagon, but if those hashtags don't … [Read more...]