The Psychology of Searching: Insights for Keyword Research

the-psychology-of-searching-insights-for-keyword-research

Years ago (I won't tell you how many) when I was in college, I chose to major in psychology and minor in art. My grand plan was to be an art therapist, but that idea was scrapped shortly after graduation. I'm still thankful for that psychology degree though, and I use it every day in marketing. Strategic online marketing requires analyzing visitor behavior and uncovering the psychology behind it. The psychology of searching is a topic I find … [Read more...]

Want $574 off INBOUND15 tickets? (We know you do!)

Inbound Conference 2015

Because we're a HubSpot Gold Agency Partner (that's right, we're meeting our bragging quota early today), VIEO Design gets to pass on a little something to our friends--an affiliate code for a $574 discount on an all-access pass to INBOUND15, valid through July 31st. We'll be attending INBOUND15 too, so you'll not only get access to the huge range or resources at the conference, but you can talk through ideas, strategies, and tactics for your … [Read more...]

Why You Should Be Using Snapchat for Your Business

snapchat for business

Lately, there have been a few “new” things happening on the social media front line that have gotten a lot of attention--Snapchat, Meerkat, Periscope, and Dubsmash, to name a few. Some of these have been around a while and are just starting to pick up traction. The little ghost that could, Snapchat has been around since September of 2011. Gary Vaynerchuk, the evangelist preacher of the social media realm, has been spreading the word about … [Read more...]

Great Web Design Is Like Planning a Theme Park: Part 2

great web design

In the first post in this series, I talked about how great web design and theme parks both need to appeal to multiple types of visitors at the same time. Once you make your visitors comfortable, the next step is guiding them to where you need them to go. Leading Your Audience to the Right Destination Theme parks have some major hurdles when it comes to managing the flow of visitors. First, they have to make it easy for visitors to get to the … [Read more...]

Can Traditional and Digital PR Work Together?

Traditional and Digital PR

If you’re anything like me, you still get a kick out of funny Chick-fil-A billboards or outlandish Super Bowl commercials. After all, any good marketer knows that traditional PR isn't extinct—it’s just reinventing itself. Traditional PR is all about influencing public perception through print media, flashy launch events, radio and TV spots, etc. With the emergence of digital PR, online platforms have become every bit as important. Digital … [Read more...]

Is HubSpot Worth the Money? It Depends.

Is HubSpot worth the money

In case you're coming to this post with only a vague idea of what HubSpot is and how it works, here's a quick definition: HubSpot is a marketing software designed for businesses that want to implement the inbound marketing methodology and track their results across all their efforts. In fact, the term "inbound marketing" was coined by one of HubSpot's founders, Brian Halligan. Inbound marketing draws people in through search engines, website … [Read more...]

Wix, Weebly, and Squarespace: The Pros and Cons

wix-weebly-and-squarespace-the-pros-and-cons

So, you have a new business and you need a website. Perhaps your current website is looking tired and obsolete. Out with the old and in with the new! In today's world, it's essential to have a website for your business. Most people will turn to the Internet first when they want more information about you and what you do. There are many different ways to create a website, and they can cost anywhere from nothing all the way up to thousands of … [Read more...]

Great Web Design Is Like Planning a Theme Park: Part 1

great web design

It may seem like an odd comparison, but when you think about it, planning a theme park and planning the design of a website have a lot in common. I came to this realization the last time my family and I visited Walt Disney World®. Like many business owners, I’m a big fan of processes, planning, and organization (although you might think differently if you could see my desk). An amazing amount of forethought and planning goes into a … [Read more...]

How to Design a Great Call to Action (CTA)

Design Call to Action

Before diving in, I'm going to take a moment to answer the question "What exactly is a call to action?" You know, just in case you forgot. Calls to action (CTAs) are clickable images that direct your website visitors to important pieces of content or places where they can take an action. For example, you may use CTAs to encourage people to subscribe to your blog, submit a form, or download a piece of premium content. They can also be used to … [Read more...]

How to Get Better Responses through Your Online Forms

Better Response Through Online Forms

“So, Russ, what is your biggest challenge with your website?” When I asked my friend Russell about his day-to-day digital experience as a small business owner, I thought he would say something like “not enough organic traffic” or “creating content for social,” so I was surprised when he said his consistent headache was his employment application form. You see, he has a lot of employee turnover, and his primary source of potential … [Read more...]