There’s more to life than getting likes on Facebook. For that matter, there’s more to Facebook than getting likes on Facebook. But let’s be honest: It feels good when somebody gives your post or picture a digital thumbs-up—and it feels even better when you see your Facebook business page growing before your very eyes.
There are about a zillion blogs written every single day about the best ways to get more likes on your company Facebook page, and we won’t try to do that here. What we will offer instead is help with the simplest and typically most effective way to get them: Just asking your friends to help you out.
You’ve probably been invited to like Facebook business pages by entrepreneurial friends or acquaintances before, and you’ve probably done it. It’s just the polite thing to do, right? So why not leverage that same social media convention to score some likes for your own company page? It’s easier than you might think!
Step 1: Go to your company Facebook page, and look at the lower right-hand corner of your cover photo. Do you see those three dots? Click ‘em! From there, a list of options will pop up.
Step 2: Scroll down that list of options and click "Invite Friends." Another screen will pop up, this one with plenty of options for you to choose from.
Step 3: Start looking for the friends you want to invite. There are a few ways you can do this. If you have someone specific in mind, use the search bar at the top of the screen, typing in the name of your friend. If you want to browse, you’ll see a long list of all your Facebook friends, right in the center of the screen. On the left, you’ll see some options for filtering your friends—sorting them by geography, or by groups, or by whatever custom friends lists you’ve generated.
Step 4: Click on the name of the friend you want to invite. Frustratingly, there is not a “Select All” option. (But maybe that’s okay, because it keeps us all from getting constantly bombarded with page invitations.)
Step 5: Once you’ve selected all the friends you want to invite, click "Send Invites."
Mobile App Instructions
Step 1: Go to your company Facebook page and tap the three dots icon toward the bottom of the screen (not the dots above “More”).
Step 2: Check out the list that expands below your Page’s cover photo, and tap the invite friends icon (the person's head with a plus sign) to invite friends to like your page
Step 3: Look for the friends you want to invite, and tap “invite” next to each friend. A message of “Invitation Sent” will appear below their name. It’s as simple as that!
Not only is it simple, but it’s quick, it’s typically pretty effective, and it won’t cost you anything, except for a few minutes of your time. So if you haven’t done this for your business page do it now—and if you haven’t done it lately, maybe think about doing it again, inviting your newer Facebook friends into the fold.
We’ll follow this post with some more in-depth posts about inviting people who aren’t your Facebook friends, as well as some general troubleshooting tips. Check those out, and be sure to download our Ultimate Facebook for Business Checklist for more pointers!
Editor's Note: A version of this post was originally published on 4/4/12 and has been updated several times to keep up with changes to Facebook. If this post does not answer your question, you can also check out "Facebook Business Pages: Having Trouble Inviting Friends to Like Your Page" and "How to Invite Friends to Like a Page on Facebook: 2014 Update".