Facebook Business Pages: How to Invite Friends to Like Your Page


How to Invite Friends to Like Your Facebook Page
Note: A version of this post was originally published on 4/4/12 and has been updated several times to keep up with changes to Facebook. If this post does not answer your question, you can also check out “Facebook Business Pages:  Having Trouble Inviting Friends to Like Your Page and “How to Invite Friends to Like a Page on Facebook: 2014 Update”.

There’s more to life than getting likes on Facebook. For that matter, there’s more to Facebook than getting likes on Facebook. But let’s be honest: It feels good when somebody gives your post or picture a digital thumbs-up—and it feels even better when you see your Facebook business page growing before your very eyes.

There are about a zillion blogs written every single day about the best ways to get more likes on your company Facebook page, and we won’t try to do that here. What we will offer instead is help with the simplest and typically most effective way to get them: Just asking your friends to help you out.

You’ve probably been invited to like Facebook  business pages by entrepreneurial friends or acquaintances before, and you’ve probably done it. It’s just the polite thing to do, right? So why not leverage that same social media convention to score some likes for your own company page? It’s easier than you might think!

Desktop Instructions

Step 1: Go to your company Facebook page, and look at the lower right-hand corner of your cover photo. Do you see those three dots? Click ‘em! From there, a list of options will pop up.

Invite Friends on Facebook 1

Step 2: Scroll down that list of options and click “Invite Friends.” Another screen will pop up, this one with plenty of options for you to choose from.

Step 3: Start looking for the friends you want to invite. There are a few ways you can do this. If you have someone specific in mind, use the search bar at the top of the screen, typing in the name of your friend. If you want to browse, you’ll see a long list of all your Facebook friends, right in the center of the screen. On the left, you’ll see some options for filtering your friends—sorting them by geography, or by groups, or by whatever custom friends lists you’ve generated.

Select Friends to Invite on Facebook

Step 4: Click on the name of the friend you want to invite. Frustratingly, there is not a “Select All” option. (But maybe that’s okay, because it keeps us all from getting constantly bombarded with page invitations.)

Step 5: Once you’ve selected all the friends you want to invite, click “Send Invites.”  

Mobile App Instructions 

Step 1: Go to your company Facebook page and tap the three dots icon toward the bottom of the screen (not the dots above “More”).

Invite Friends on Facebook Mobile

Step 2: Check out the list that expands below your Page’s cover photo, and tap the invite friends icon (the person’s head with a plus sign) to invite friends to like your page

Invite Friends on Facebook Mobile 2

Step 3: Look for the friends you want to invite, and tap “invite” next to each friend. A message of “Invitation Sent” will appear below their name. It’s as simple as that!

Invite Friends on Facebook Mobile 3

Not only is it simple, but it’s quick, it’s typically pretty effective, and it won’t cost you anything, except for a few minutes of your time. So if you haven’t done this for your business page do it nowand if you haven’t done it lately, maybe think about doing it again, inviting your newer Facebook friends into the fold.

We’ll follow this post with some more in-depth posts about inviting people who aren’t your Facebook friends, as well as some general troubleshooting tips. Check those out, and be sure to download our Ultimate Facebook for Business Checklist for more pointers!

Here’s a little more help with Facebook for Business…

Ultimate Facebook Business Page Checklist: FREE Download

Holly Yalove

Holly Yalove

Holly Yalove is a Principal and the Chief Marketing Officer for VIEO Design. With over 20 years of professional experience and a B.A. in Psychology, she has a passion for cultivating relationships and exceeding client expectations.
Holly Yalove


@vieodesign CMO | Proud mama | Gold #HubPartner | #HubSpotUserGroup Leader |#InboundMarketing Strategist ❤️Psychology, digital media, coffee, wine, chocolate
Here are a few #HubSpot tricks that we used to find the epic duo of Katie and Rachel: http://t.co/qDdZhHjgr7 http://t.co/PCM92zDMkV - 10 hours ago
Holly Yalove
  • Rob Spurlock

    Well written Holly and very informative!  I’m going to go share mine right now!

  • http://www.vieodesign.com/ VIEO Design

    So glad to be of help Rob!

  • http://www.facebook.com/people/Erp-Inf-Ormática/100003764082303 Erp Inf Ormática

    INVITE FRIENDS   …  I do not have this menu on Build Audience 
    Facebook is driving me crazy , it lacks logic , it is confusing , it is hard to manage ;

    • http://www.vieodesign.com/ VIEO Design

      Hello and so sorry for the delayed reply.  All the change on Facebook can get frustrating. If you are your page admin but still missing the Build Audience drop down, I recommend the following Facebook resources http://www.facebook.com/business/pages and http://www.facebook.com/business/sessions/. 

      We also offer custom assistance and would love to help you further if you prefer http://www.vieodesign.com/contact 

    • Perrine

      Having the same issue… created countless facebook pages and e-mails to resolve this issue. I  wish Facebook would stop making changes unless they know what they’re doing.

    • http://www.facebook.com/emiliano.lausell Emiliano Lausell

      Can you post how you solved the issue if you did? Thanks.

      • http://www.vieodesign.com/ VIEO Design

        Hello Emiliano! I wrote this first post in April as a step-by-step help to our blog visitors. After getting several follow-up questions/comments, it appeared that new FB changes impacted some admins. Some didn’t have proper page permissions, some hadn’t claimed the page, etc.

        Since there are several different answers depending on an admin’s specific situation, I wrote a follow-up post in Sept. to help answer the additional situations http://www.vieodesign.com/facebook-business-pages-having-trouble-inviting-friends-to-like-your-page

        If the tips on the Sept. post still don’t address your situation, I try to provide as much complimentary help here as I am able, so feel free to post other questions and I’ll try to help you out :)

  • Angusgrady957

    I don’t have the same options under Build Audience..why would that be?

    • http://www.vieodesign.com/ VIEO Design

      Hello there and thanks for commenting.  What you describe may be caused by admin permissions. Are you the page admin?   If so, what does the assigned permission next to your name say?  
      The options are  Manager, Content Creator, Moderator, Advertiser. If you are the page owner and have “claimed the page”, it can knock off the other previous page admins (or you may have been knocked off by someone else).If this is the case, you can be added back or add others back if you are the page owner and reassign permissions.  Check this and let me know if it helps :)  

    • http://www.vieodesign.com/ VIEO Design

      Hello Angus & others asking about this.  I do think what you are experiencing is related to the admin permissions noted in my previous reply.  If an administrator has been assigned a level  below the Content Creator Level, the admin panel is not visible when you access the page.  

      There are 5 levels – Manager, Content Creator, Moderator, Advertiser, and Insights Analyst. The levels that have the ability to access the admin panel are Manager and Content Creator.  I’ll create a follow-up blog article soon with screen prints to explain in more detail. 

  • http://www.facebook.com/profile.php?id=1497600151 Bryan Bauer

    TO get the invite friends button to appear I had to delete the other admin people then close fb and re-open it.  then it was there.  Hope that helps some of you!

    • http://www.vieodesign.com/ VIEO Design


      Thanks for commenting!  Are you your FB page Manager and have you always been?  Since so many people are asking about this, I’m interested to know if the Admin level is indeed the culprit as noted in my response to Angusgrady957. 

  • http://www.facebook.com/profile.php?id=1497600151 Bryan Bauer

     well it worked once and then disappeared again.  so who knows??

  • http://www.vieodesign.com/ VIEO Design

    Hello Dan!
    Double check the following and let me know if all are true…
    1) Your page is set as a Business Page (vs. Community page)
    2) You are a top level admin (Manager or Content Creator)
    3) You or other top level admin have claimed the page

  • http://www.facebook.com/elizabeth.kerr.33 Elizabeth Kerr

    why can you only invite friends to like your page once?

    • http://www.vieodesign.com/ VIEO Design

      Hello Elizabeth!  I haven’t found that to be a problem, but it could be that my browser settings differ from yours.  EC who also commented on this thread has a great suggestion. 

  • EC

    If you empty your cache, cookies, etc., (reset your browser) then it will let you invite your Facebook friends again.

    • http://www.vieodesign.com/ VIEO Design

      Thanks EC! Great tip I’ve passed on to Debbie and Elizabeth below.  FB users can also try a different browser if multiple options are installed on their PC/Mac.  Or, you can try from a different PC/Mac/Device. 

  • http://www.vieodesign.com/ VIEO Design


    I haven’t found what you describe to be the case, but for this and your other comment check the tip by EC above and check your browser settings to clear your cache and/or try a different browser that doesn’t have the same browsing history.  Hope this helps!

  • http://www.vieodesign.com/ VIEO Design

    Hello Debbie! See above :)

  • http://www.vieodesign.com/ VIEO Design

    Hello Quittp!  I wouldn’t think the timeline would impact these options, but as I write this FB may have already opted you into a personal page with timeline.  Are you still having this problem today?  If so, have you also “claimed” your page?

    • Quittner

      I have converted to Timeline on both my personal and business pages, and this did not solve my problem.  I still do not have “Invite Friends” or “Share Page” on my Build Audience pull down on any of my pages. 

      Why?….and how do I fix that?  Not sure what you mean “opted me into a personal page”?  Explain…..and how do I change?

      • http://www.vieodesign.com/ VIEO Design

        By “opted in” I meant Facebook may have changed your personal profile to timeline whether you requested it or not.  I noticed several people complaining about this on 8/9/2012.  

        I would need further detail on your specific page and settings to help you fix. We offer consulting in this area and if you would like to set up quick chat let me know via http://www.vieodesign.com/contact-us/.  I would love to help you solve this!

  • Rabbi

    why is there no option in my facebook to invite friends it just gives to add from email?

  • http://www.vieodesign.com/ VIEO Design

    To all who had questions on your Missing Invite Friends drop-down, check out this related post http://www.vieodesign.com/facebook-business-pages-having-trouble-inviting-friends-to-like-your-page/

  • wgzn

    im really off put that there appears to be NO WAY to add a custom message to your bulk invitations to “like” – i mean NOTHING is less “professional” or “inviting” than receiving an empty, automated, “XYZ has invited you to like their page” invitation.

    are the powers that be over at facebook truly this socially ignorant? as crippling and disjointed as the facebook features are, im surprised ANYONE is making money using it…


    • http://www.vieodesign.com/ VIEO Design


      I try to just go with the flow when it comes to Facebook’s free features.  I’ve found it to be very powerful in many ways but agree that one wonders why they approached certain features in the ways they have. 

      Any bets they will charge business owners for those “extras” at some point now that they are publicly traded?  My bet is yes. 

      If you want to include a personal message on your request, try the “Share This Page” option instead.  You can then choose to share in a private message or on a friend’s wall and request the “like”.  In this approach you can make the most of your request and have others see it as well! 

  • Coco Plum Vacations

    My drop down only says “invite email contacts”, invite friends used to be there but now its gone, anyway to restore that

  • Julie scolnik

    FOr some reason my “build your audience” drop down box no longer offers that choice of inviting FB friends but only “invite email contacts”.  any idea why?

  • Feist013

    How many friends can you invite to “like” your page in 1 shot? If you click them all and hit Submit, it seems it doesn’t go to all of them, as many friends are still not “washed out”

    I’ve been searching all over the internet for this answer, please help me out.

    • http://www.vieodesign.com/ VIEO Design

      Hello Feist013

      How many friends you can invite at one time is likely the same number as it is for messages.  According to Facebook, the number of friends you can message at once is limited to 250. My recommendation is to try it in batches – let me know if that helps!

  • http://www.facebook.com/j.tylermatheny Tyler Matheny

    When I try and invite friends to like our page they appear washed out and I know that not all of my friends are fans? Has anyone run into a similar issue? Is this an opt-out on behalf of the user? Thanks!

  • Guest


  • http://www.facebook.com/mukesh.jatrana Mukesh Kumar Jatrana


    • http://www.vieodesign.com/ VIEO Design

      Most welcome!

  • http://www.facebook.com/mayraymauri Johnny M Calderon

    Just wanted to drop a line if you don’t see “INVITE FRIEND” in the drop down menu, try changing to your profile, and from there go to your facebook page and see if it gives you that option, so in few words you need to see your own page as a “visitor”. At least is what I’ve noticed in the pages that I admin.
    Hope it helps!

    • http://www.facebook.com/lrayburn2 Lisa Knell

      Thanks Johnny!! It worked for me no problem!! Great advise XoXo

    • http://www.vieodesign.com/ VIEO Design

      Thanks Johnny! It does in some cases seem to be looking for you visiting the page “as a person” vs. as a page. I wrote a follow-up post that walks through the steps to do that and thanks to your comment have linked it at the top and bottom of this post to help everyone find it. Thanks for your comments and I would love for you to keep coming back! Follow-up Post: http://www.vieodesign.com/facebook-business-pages-having-trouble-inviting-friends-to-like-your-page/

    • http://www.facebook.com/emiliano.lausell Emiliano Lausell

      Johnny, you are the men. Holly Yalove, you should try to help people with straight forward answers instead of trying to sell your services until someone (like Johnny) posts the answer to then repeat it in your follow-up post. Just an advice.

      • http://www.vieodesign.com/ VIEO Design


        I too am thankful to Johnny for posting, but a little confused as to what you mean by your comment. I was not trying to sell services to Johnny, I was linking him and any others who read his helpful comment to added screen shots which related to the question.

        I provide as much complimentary help on our blog as possible to assist our website and Internet marketing clients and anyone else who is helped by the research and advice provided here. I think you will find if you look through the other parts of the blog, I love helping others whether it ends up in business for my company or not.

        I hope my last answer to your other question helped – let me know if it didn’t and I’ll do my best to do so.

  • http://www.facebook.com/amanda.r.broberg.3 Amanda R. Broberg

    Can you get friends to like a page on which you are NOT an administrator?

    • http://www.vieodesign.com/ VIEO Design

      Hello Amanda! Thank you for your comment. You can encourage your friends to like any page via the “share” option, but don’t have the same “invite friends” option that page administrators have access to use.

      If you click on the message option to the right of the “like” on a page for which you are NOT an admin, you can use the “share” option to share on your timeline, on a friend’s timeline, with a group, on your page (if you have one), and in a private message.

      Did that answer your question?

  • Whitney

    If I do not have the “invite friends” tab under build an audience and do not want to pay to get likes is there something else I can do? I would invite people via their email but am not sure if my clients would be okay with this. Would rather invite friends on my personal facebook to “like” my page. Can someone help me?

    • http://www.vieodesign.com/ VIEO Design

      Hello Whitney! The most common reason I’m seeing as the cause of the missing “invite friends” option seems to be related to the new “voice” setting in Facebook. In other words, how you are viewing the business page – either as yourself or as the page.

      This doesn’t always cause a problem, but check and see if this helps you. Go back to your “profile home” (top right) and choose to use Facebook as yourself, then go back to the page and see if the Invite Friends is there (image showing example attached)

  • Maya

    Hello, thanks for the great post! Please tell me if I use the “Invite Email Contacts”- people who are not my friends on facebook – they receive an invitation to like my page OR they receive a friend request. I am not interested in sending friend request. Thank you very much.

    • http://www.vieodesign.com/ VIEO Design

      Hello Maya! If you use “Invite Email Contacts” when building an audience for your page, you are inviting people to like that specific page, not to become your personal friend. If you send me your email address, I’ll invite you to like our page and you can see the message sent :)

      • http://www.vieodesign.com/ VIEO Design

        Maya, scratch that, I have your email already. Also – one more Facebook Help reference related to this topic that has some added good info. http://www.facebook.com/help/212291088790957/

        • Maya

          Hello! Thank you very much for your prompt reply and help. Big thanks!

          • http://www.vieodesign.com/ VIEO Design

            You are most welcome Maya.

            Did you get my email invitation? I just imported your contact. I’ll do a follow-up post with the screen shot of the message Facebook uses in the invitation, but thought you might want to see it from the “invitee” end :)

  • Jim

    Do understand to switch back to personal page from business page. But, are you not inviting friends to your personal page this way instead of your business page?


    • http://www.vieodesign.com/ VIEO Design

      Sorry Jim – I missed this one when you first sent. Forgive me! If FB seems them as a friend, they are already part of your personal network. You can also have people who like your Business Page who are not connected to you as a friend. Does this help? – Holly

  • http://www.facebook.com/profile.php?id=100000561624562 AS Installation

    Hi I recently transferred over to a business “like” page.. Do I lose the news feed by doing this?? because I do not have one.. to see peoples pages
    thank you in advance for your information.

    • http://www.vieodesign.com/ VIEO Design

      Hello Anthony and thanks for your comment. I’d be glad to help out if I can but need to ask a few more questions. By transferring to a business page, do you mean you started up a business page and started using that page vs. marketing on your personal profile?

  • http://www.vieodesign.com/ VIEO Design


    Thanks for your comment, I’m so glad this helped!

  • Pete Connolly

    Thanks for the note Holly. This is helpful!

    • http://www.vieodesign.com/ VIEO Design

      I’m so glad Pete! Thanks for commenting

  • Ellen

    When I select invite friends, only a fraction of my friends show, and it also keeps cycli back to the same few. No one is ghosted. No one can answer this issue, and FB does not reply. No ones been invited yet.

    • http://www.vieodesign.com/ VIEO Design

      Hello Ellen – did you already try changing the drop down on the “Suggest (insert Business Page Name here) to Friends” pop-up from Recent Interactions to one of the other choices? It defaults to Recent Interactions which I agree can be confusing. – Holly

  • confusius

    fb keeps changing their site so this info is old…

    • http://www.vieodesign.com/ VIEO Design

      Hello Confusius – Yes, FB is ever changing and blogs are living things so no post will be accurate forever. However, I wrote this article in April of 2012 and if there are changes impacting this post they are minor. If you let me know which parts specifically you mean I will be happy to address. – Holly

  • http://www.vieodesign.com/ VIEO Design

    Hello Annabelle! You are correct that there is also a “widget” box for Invite Friends on the Admin Panel dashboard just under messages. That seems to have an algorithm that only shows a portion of your friends. If you click on the Build Audience and use that option to Invite Friends you will get more choices.

    As to why you have some people who already like your page showing, very odd. I have a few guesses, but would need to look at your specific page with you to provide an accurate answer. – Holly

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  • http://www.vieodesign.com/ VIEO Design

    Hello there SBGirl!

    Sorry to have missed this one the first time around. If you want to suggest a page to friends, try this Facebook help reference https://www.facebook.com/help/201564956553667

  • Michelle

    This was very helpful

  • Muddy Archaeologist

    WHen I click ‘Build Audience’ ‘Invite Friends’ doesn’t exist as an option …?!?

  • Celeste

    My “build audience” does not give the “invite friends” option, it just says “invite email contacts and promote page
    so how do I invite friends?

  • http://www.biculturalmama.com Maria Adcock

    Is there an easy way to find out which friends I have not invited yet to become a fan? Right now I have to scroll through all 700+ names to find ones that say Invite which is time consuming. Also, I notice that some friends reappeared to me to “Invite” even though I already invited them and they accepted. Does this mean they de-fanned me? Just want to make sure so I don’t bug them by sending them an invite again if they don’t want to be a fan of the page.

    • http://www.vieodesign.com/ Holly Yalove

      Hello Maria!
      In short, no, and no :) But, here is a bit of explanation that may help – when you see friends on the “invite” list who you know already like the page, it is likely due to that person’s privacy settings, not that they de-fanned you. They may not even know they have these settings and here is how I know…

      On my screen shot listed above, Kareta (who is on the VIEO team) had already liked our page yet showed as a friend to invite. She did some digging and realized that she had a privacy setting on her Page Likes – once she unlocked them to be visible to friends, she showed up as “liked” vs. an option to invite.

      To check if your friends have these set up and/or check if your page is still on their list – 1) go to their profile 2) click “More” (if on desktop) 3) click “Likes” to see the list of pages they like. If they don’t have “Likes” as an option, that is the privacy setting in play. Hope this helps!

      • http://www.biculturalmama.com Maria Adcock

        Thanks, that probably explains it. I was actually kind of hurt thinking that some of my friends were leaving my page! I wonder what happens when I click “Invite” again because I’ve done so a few times. Hope they are not getting requests again to like the page if they have already done so. Do you know how I can easily see only a list of friends to invite who have not been invited yet, without having to scroll through all 700+ of my friends, which seems to be the only option now?

        • http://www.vieodesign.com/ Holly Yalove

          I don’t think they get another request (Kareta didn’t) but you could ask one of your friends

  • http://ruthkatzconsultingsocialworker.wozaonline.co.za Ruth Katz

    Holly hi

    What can I do if ‘ve sent invitations to selected friends to ‘like’ my Facebook Page,

    but they don’t respond ?

  • Jasmine Frost

    Hi Holly! Is inviting friends to like a page the same as sharing the page? I am inviting my FB friends to like my friend’s page, and I want to know if she will receive a notification that I invited my friends to like her page. Thanks!

    • http://www.vieodesign.com/ Holly Yalove

      Hi Jasmine!

      No, they are different options. If you click “share”, Facebook let’s you post a direct link to the page with options in a menu (top left on desktop) to share various places like your timeline, a friend’s timeline, in a group, or private message. It is more letting people know how to get to the page vs. inviting them to like it. Most activities on a page will be communicated to the page manager, but your friend may or may not get notification on a “page share” depending on the privacy setting. If you tag her when you share things about the page, that is the best way to be sure she sees the love you are giving her page. I hope that helps!