Inbound Marketing

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Inbound Marketing

“No website is an island.” – John Donne (at least, that’s probably what he meant)

Once you have an engaging website, you have to draw people in through search engines, great website and blog content, social media, email marketing, and digital advertising.

Inbound Marketing is an innovative approach to marketing, driven by your customer – what they need and want, how they like to hear from you, and what will delight them.

Inbound Marketing Methodology

Strategic Inbound Marketing is a large part of ensuring your ROI, and it is integrated with your website design, what kinds of content you produce, how you interact on social media, and how you improve your performance in search engines.

The tools we use to engage your customers include:

  • Buyer Persona Development – Defining who your ideal customers are is critical to the effectiveness of your marketing efforts, and we create data-driven buyer personas for all Inbound Marketing clients.
  • Premium Content Development – We create original blog posts, ebooks, infographics, slideshare presentations, webinars, tutorials, fact sheets, and more.
  • SEO Copywriting – The content of your website has to multitask – it must represent your business in a compelling way, connect with visitors, and drive search traffic, and professional copywriting can make all the difference.
  • Social Media – Our social media strategy and customization considers which platforms your customers use, when they use them, and what kind of content they prefer to interact with, so you can see solid results.
  • Digital Branding – With digital branding images for each social media platform, your Twitter profile and Facebook page will look as professional as your website.
  • Search Engine Optimization – SEO is a rapidly-changing field, and we work hard to be at the cutting edge. Let us practice the art and science of SEO on your behalf, and you’ll never have to worry about Google’s algorithm again!
  • Email Marketing – Still one of the most cost-effective marketing tools, email is something that customers love when it’s done well and hate when it’s done badly. We want people to smile when they open your emails!
  • HubSpot Integration – As a certified HubSpot partner, we utilize an incredibly nimble all-in-one marketing software that incorporates and tracks nearly every element of your Inbound Marketing strategy while providing comprehensive ROI reporting.
  • Marketing Automation – Using the HubSpot software, we can create smart content that responds to the individual visitor, establish workflows to convert leads into customers, and turn customers into delighted promoters of your business.
  • Marketing Consulting and Reporting – with monthly meetings and reports, we help your business set and achieve goals to stay on track for success with your comprehensive Inbound Marketing plan.

We have on-staff experts in each of these fields to ensure that your web presence and marketing efforts are as effective as possible, and we can coordinate it all for you – all you have to do is ask.

Why Choose VIEO Design as Your Inbound Marketing Agency?

We aren’t playing “catch up” to understand Internet Marketing – VIEO began as a digital agency and we continue to evolve as technology and consumer trends change.  See what our clients are saying!

Award-winning VIEO Design™ has years of experience leveraging business websites as Inbound Marketing hubs. Our certified Inbound Marketing specialists are trained to provide your business with a high Return On Investment, and we will guide you step-by-step in evaluating your current Inbound Marketing efforts and choosing the right approach for your business.

Check out our Inbound Marketing Services plans or claim your Free Inbound Marketing Assesment to set up an appointment with our easy-to-talk-to experts to see how VIEO can be a great partner for your Inbound Marketing needs. 

What to see what a fully functional Inbound Marketing strategy looks like? Download our ebook How to Create an Effective Inbound Marketing Campaign for a step-by-step guide.

Free Inbound Marketing Ebook