Now more than ever, social media has a human face: it gives us tremendous tools for promoting our brands and building long-lasting relationships with people.
Today, social media is not about building a massive following and then posting the same content on Facebook and Twitter, blasting users with redundant posts across both platforms. It’s about engaging with your following in a meaningful way by sharing unique stories that grab attention and connect with people’s lives. And just like no two faces are alike, each social media platform is different and requires posting unique content in the ways that are native to that platform.
So let’s take a look at the main differences between Facebook and Twitter to see why we should treat them as separate channels and post different content.
Facebook is a story of your life.
In the wise words of my all-time favorite entrepreneur and marketer, Guy Kawasaki, Facebook is about people you already know; it’s about cultivating your existing relationships. As Facebook marketers, our goal is to extend and maintain these relationships by sharing photos, videos, and links to blog posts as well as thoughts and questions that connect us with people on a personal level.
Remember, there is no character limit on Facebook posts, but we do recommend keeping your posts succinct and attention-grabbing. Since all of your posts appear in your followers’ news feeds, we don’t recommend posting more often than once every three hours.
Twitter is your news broadcast.
Designed for quick impressions, Twitter is a river of information filled with all kinds of updates, from tweets about dogs chasing squirrels to real-time updates on protests in Ukraine.
With the constant flow of information, if you’re posting only once a day, chances are not all of your tweets will get noticed. It’s OK to repeat tweets – just remember to tweak the copy each time so your tweets don’t look the same and seem spammy. For example, if your company has a blog, share a new post 3-4 times with the different copy and a link. Tweets are limited to 140 characters, so naturally, avoid being wordy and stick to the point. Confused about how to use hashtags? Read our post!
Takeaway for marketers:
Most likely, your Twitter followers also like you on Facebook. If you’re constantly posting the same content on Facebook and Twitter, your followers may get annoyed and unfollow your page. That’s one reason it’s so important to share unique content on both channels. Furthermore, brands need to analyze their social media audiences in order to understand what content will offer the best engagement opportunities on each platform; both Facebook and Twitter offer analytics that can help you do that.
How do you tailor content to different platforms? Let us know in the comments!
So you know how to share the right content – how else can you optimize your Facebook page? Download our checklist to find out!