Lots of people can create a website for you, but what we do is something different.
VIEO Design can build you a marketing machine from the ground up, including your web presence, branding, comprehensive marketing and advertising strategy, and even skywriting, if that’s what you want!
Whether we’re starting from scratch or revamping your existing website and marketing, we use the Inbound Marketing methodology to get your brand in front of the right people – customers who will need and value your products or services.
The VIEO Design team is professional, creative, and obsessed with quality. We work hard to be Knoxville’s best source of great website design and effective Inbound Marketing.
VIEO Design started out as a website design company, so it goes without saying that we love to craft beautiful, effective websites.
But we know your website can’t just be a pretty face. Your ROI is how we measure our success, so we pay as much attention to the functionality, user experience, and SEO value of your website as we do to the design concept.
Throughout our design process, we focus on visually engaging your visitors and converting them into happy, long-term customers.
By working primarily in the WordPress CMS and HubSpot COS, we ensure that you’ll be comfortable using your own website to its full potential when we hand over the keys. Every business is unique, and we work hard to find the solutions that are right for you, including:
- Responsive – If you receive a large volume of web traffic from mobile devices, responsive design is the ideal solution. We can carefully code your website so that it will look amazing on any web-enabled platform.
- E-Commerce – Whether you own a tiny boutique or run an international online store, we can help you do business. Our extensive experience in e-commerce will help us find the right solution for your business.
- Database-Driven – Updating local sports scores daily? Running an online news source with content published multiple times an hour? A database-driven website can help you manage large volumes of interwoven data.
We specialize in responsive websites, which allow your customers to view your website on any mobile device, and we have extensive experience with e-commerce sites of all sizes, so whatever your business, you can be sure we’ll knock your website out of the park. Learn more…
“No website is an island.” – John Donne (at least, that’s probably what he meant)
Once you have an engaging website, you have to draw people in through search engines, great website and blog content, social media, email marketing, and digital advertising.
Inbound Marketing is an innovative approach to marketing, driven by your customer – what they need and want, how they like to hear from you, and what will delight them.
Strategic Inbound Marketing is a large part of ensuring your ROI, and it is integrated with your website design, what kinds of content you produce, how you interact on social media, and how you improve your performance in search engines.
The tools we use to engage your customers include:
- Buyer Persona Development – Defining who your ideal customers are is critical to the effectiveness of your marketing efforts, and we create data-driven buyer personas for all Inbound Marketing clients.
- Premium Content Development – Blog posts, ebooks, infographics, slideshare presentations, webinars, tutorials, fact sheets, and more.
- SEO Copywriting – The content of your website has to multitask – it must represent your business in a compelling way, connect with visitors, and drive search traffic, and professional copywriting can make all the difference.
- Social Media – Our social media strategy and customization considers which platforms your customers use, when they use them, and what kind of content they prefer to interact with, so you can see solid results.
- Search Engine Optimization – SEO is a rapidly-changing field, and we work hard to be at the cutting edge. Let us practice the art and science of SEO on your behalf, and you’ll never have to worry about Google’s algorithm again!
- Email Marketing – Still one of the most cost-effective marketing tools, email is something that customers love when it’s done well and hate when it’s done badly. We want people to smile when they open your emails!
- HubSpot Integration – As a certified HubSpot partner, we utilize an incredibly nimble all-in-one marketing software that incorporates and tracks nearly every element of your Inbound Marketing strategy while providing comprehensive ROI reporting.
- Marketing Automation – Using the HubSpot software, we can create smart content that responds to the individual visitor, establish workflows to convert leads into customers, and turn customers into delighted promoters of your business.
We have on-staff experts in each of these fields to ensure that your web presence and marketing efforts are as effective as possible, and we can coordinate it all for you – all you have to do is ask. Learn more…
Logos and Branding
Whether you’re starting a new business or need a reinvention à la Madonna, VIEO’s logo and branding services can help you find your organization’s voice. Branding goes far beyond just creating a cool logo and choosing colors – it’s about who you are as a company and how you want your customers to feel.
Why not choose to strengthen and define your brand with a company that knows how to weave together the elements of your marketing strategy to create a cohesive identity and presence across all platforms.
Print Advertising and Media Buying
Want a billboard to drive local website traffic? Need a national magazine ad to promote your e-commerce store? We’ve got you covered – we’ve worked with local, national, and trade publications as well as media groups and small contractors. Remember the joke about skywriting earlier? It wasn’t a joke. We can do that.
At VIEO Design, helping businesses thrive is what we do.
Take a look at our portfolio to see for yourself!