With more than 100 million monthly active desktop and mobile users, Google+ is quickly becoming a world leader in social media. Also, because Google+ serves as a core part of Google functionality, it definitely deserves your marketing attention. Here at VIEO Design, we recommend setting up your Google+ business page early in the website development process in order to ensure greater brand visibility as soon as your new website goes live.
Setting up a Google Plus Business page is easy! Just follow these steps:
Step 1. Create a Personal Google Account
First, create a personal Google account, if you don’t already have one. You will be asked to enter your current email address, password and verification code.
Once your personal Google account has been confirmed via a text message or a phone call, it will automatically create a default Google Plus page. This is your personal Google+ page that you can use any time to connect with your gmail contacts, friends, interest groups, etc.
Now, on to creating a Business Google + page to showcase all the wonderful things your company has to offer!
Step 2. Pick a Business Category
The five available options are:
Local Business or Place – includes restaurants, hotels, shops, etc. If you choose this category, you will be asked for the primary phone number. If Google finds a result with the matching phone number, it will assign this information to your Google+ Business page. If not, simply fill out your basic business info (address, phone number, etc.) and continue to the next step.
Product or Brand – applies to companies selling apparel, cars, electronics, etc. Pick a category from the drop down, enter your page name and website address.
Company, Institution, or Organization – is often used for non-profits and similar entities. Simply enter your page name and website, and choose an applicable category.
Arts, Entertainment, or Sports – refers to pages for movies, shows, music, books, or sports. Again, you will be asked for the business category, page name, and website address.
Other – is designed for any business type that doesn’t fit any of the above categories. When assigning your page to this category, you will be asked to confirm that the content is suitable for users 18 or older.
Step 3. Add Info
In this step you will be asked to choose a name for you new business page, provide your website url, confirm your audience, and agree to the terms and conditions:
Step 4. Customize Your Page
Now that your Google+ business page has been created, customize it by adding a tagline, a few short paragraphs about your company, and contact information. We also recommend including links to your Facebook, Twitter and other social media accounts. Adding a cool header image and your company logo will also help your business to stand out and attract visitors’ attention.
Step 5. Get Going!
Hooray! You are done setting up your Google+ Business page! Now it’s time to share fresh content, add people to your circles, react and respond to your fans, be engaging, and optimize for greater brand visibility!
When you customize your page, don’t forget the images! These templates will help.