We started with a comprehensive audit of AlcoPro’s website, Google Analytics, and current search engine marketing strategy. We then used that data to identify site issues and prioritize them by impact, and our team worked together to tackle the changes that needed to be made. As always, our SEO work was focused on the bottom line—changes that translate into trackable ROI, so both we and AlcoPro would be able to see the impacts and continue improving.
Our audits yielded more than just errors; we were also able to tell AlcoPro valuable pieces of information like which cities produce the most commerce revenue, top search queries, who they’re competing with for keyword rankings, and which landing pages bring in the most new users and have the best traffic, bounce rate, conversion rate, and ultimately revenue.
With VIEOs help and expertise in SEO and the related changes made to our site, AlcoPro was able to increase our traffic and conversion rates. As a result, we have so far seen this year a 10% boost in ecommerce sales.