AlcoPro offers the largest supply of professional drug and alcohol testing supplies in the industry, as well as repair services and tech support for their equipment and even online and in-person training courses. Product sales make up the majority of their revenue, both through their ecommerce store and via phone orders from customers who first research products online.
All elements of AlcoPro's business, from ecommerce to product repair to training programs for drug and alcohol testers, rely on organic traffic to connect with customers—making search engine optimization absolutely key to their success.
We started with a comprehensive audit of AlcoPro’s website, Google Analytics, and current search engine marketing strategy. We then used that data to identify site issues and prioritize them by impact, and our team worked together to tackle the changes that needed to be made. As always, our SEO work was focused on the bottom line—changes that translate into trackable ROI, so both we and AlcoPro would be able to see the impacts and continue improving.
Overall, we reduced site auditor errors from 12,910 to 115, improved the site's user experience, and made numerous other changes to reduce crawl errors, optimize Google Search Console, and optimize images and metadata. Here's a summary of the most impactful fixes:
Our audits yielded more than just errors; we were also able to tell AlcoPro valuable pieces of information like which cities produce the most commerce revenue, top search queries, who they’re competing with for keyword rankings, and which landing pages bring in the most new users and have the best traffic, bounce rate, conversion rate, and ultimately revenue.