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2019 Social Media Image Sizes: A User's Guide
Feb28

2019 Social Media Image Sizes: A User's Guide

Post by: Lauren Nelson

(Editor's Note: We update this post as we become aware of changes to social media image sizes and requirements.)

As designers, we've all been there: you create a beautiful new Facebook or Twitter cover photo, only to have the platform change its social media image sizes the next day.

Social media and visual content go hand in hand, and social networking sites frequently update their social media image sizes and formats to promote a rich visual experience. In general, this has been good for businesses that can keep up; numerous studies demonstrate that visual content is much more engaging than just text.

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Join Us for Knoxville's First HubSpot Event of 2019!
Feb15

Join Us for Knoxville's First HubSpot Event of 2019!

Post by: Holly Yalove

Our first Knoxville HubSpot User Group (HUG) event of 2019 is just around the corner! If you live in the East Tennessee area or will be traveling through Knoxville on March 14th, we'd love to have you join us for "Secrets to Leveraging Video for Marketing & Sales Success."

Did you know...

  • 80% of internet traffic is expected to be video in 2019
  • 7 in 10 buyers report watching video throughout their purchase path
  • 1-to-1 video is the media most likely to elicit a reply in the sales process
That's why our HUG event topic for Q1 will be focused on leveraging video and how to use HubSpot's new video integration to meet your 2019 goals.
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How to Save Money and Get Better Results with Ad Management
Feb13

How to Save Money and Get Better Results with Ad Management

Post by: Max Willner

Back at the end of January 2019, Google started really stepping up their marketing efforts around their PPC management services.

"...our Google Ads experts are identifying key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text," reads the email received by some Google advertisers.

Sounds like a dream come true, right? 

Like with most dreams, it's always a good idea to think it through before diving in. Remember, Google is trying to make money off your ads too - sometimes their suggestions may be favorable for them, but not the best option for you. 

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How to Use Marketing & Sales Automation Without Becoming a Robot
Feb08

How to Use Marketing & Sales Automation Without Becoming a Robot

Post by: Lauren Nettles

Most of us can agree that the concept of automation sounds a little scary. Are robots going to be doing everything? If so, how are we supposed to trust this little dude to get work done for us?

It's trying its best - bless its heart.

When you hear the phrase "Marketing & Sales Automation," do you think of the business equivalent of that robot - just throwing quotes and bad email templates all over the place, hoping at least some make it to the metaphorical cereal bowl that is your customer? Luckily, automation is much more helpful than that. 

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Keep Your Emails from Getting Blacklisted
Jan29

Keep Your Emails from Getting Blacklisted

Post by: Mitch Transue

We all know it. Spam is a huge problem. According to recent statistics, spam messages account for over 53% of worldwide email traffic. It's no wonder that 1 in 5 emails don't land in subscriber inboxes due to the anti-spam efforts of email service providers. So, how do you stay off the "naughty list" and keep your emails from being blacklisted? Read on my friend!

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