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What's the Difference Between PPC and CPC?
Nov13

What's the Difference Between PPC and CPC?

Post by: Max Willner

If you're relatively new to the world of PPC and digital advertising, the abundance of acronyms for different terms and metrics may be a little overwhelming. Two of the first terms you're likely come across are PPC and CPC—"pay per click" and "cost per click."

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The Future of WordPress 5.0 and Gutenberg
Nov09

The Future of WordPress 5.0 and Gutenberg

Post by: Ryan Ridings

As developers, major version changes to a CMS are always exciting - and stressful. With major version changes, we are introduced to new functions and abilities that we may not have had in the past. However, we may also run into breaking changes. So what can we expect from WordPress 5.0?

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Join Us for Knoxville's Last HubSpot Event of 2018
Oct19

Join Us for Knoxville's Last HubSpot Event of 2018

Post by: Holly Yalove

Our fourth and last Knoxville HubSpot User Group (HUG) event of 2018 is nearly upon us. If you live in the East Tennessee area or will be traveling through Knoxville on November 8th, we'd love to have you join us!

Did you know that 90% of consumers now want to communicate with a business through messaging? That's why our topic for Q4 will be "Money Talks: Using Live Chat and Conversational Strategies to Increase Sales and Customer Delight."

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How to Write a Services Page That Converts Visitors into Leads
Oct05

How to Write a Services Page That Converts Visitors into Leads

Post by: Lauren Nettles

If you found this post by Googling something like “how to write a services page,” I bet you scrolled past a dozen articles lumping products and services together.

Yep, I saw them too. While there is a great deal of overlap in writing about products and services, there are some important differences that affect how and what you should write if you’re promoting a service-driven business.

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Help Our 7 Nominated Team Members Win 2018 Big Wig Awards!
Oct04

Help Our 7 Nominated Team Members Win 2018 Big Wig Awards!

Post by: Holly Yalove

It's Big Wig time again, and we could really use your vote to help us add a few more trophies to our awards shelves! VIEO team members have been nominated again this year for AAF Knoxville Big Wig Awards (or "wiggies" as we like to call them). We love getting nominated, but campaigning always makes us feel a little awkward...

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