Make Your Business Stand Out in a Noisy Marketplace

Internet reviews can be baffling to say the least. Sometimes, you go to make a purchase on a certain online retailer, click on the reviews hoping to see the true faults in the product, and find something along the lines of this review instead:

"This product literally saved my entire family from a burning building and paid off my student loans, but I didn't like the color. 1 star." 

Our second Knoxville HubSpot User Group (HUG) event of the year is nearly upon us. If you live in the East Tennessee area or will be traveling through Knoxville on June 19th, you're invited!

Mark your calendars for Tuesday, June 19th from 5:30-7:00 PM, and join us at the Hardin Valley Casual Pint (a.k.a. the HUG Clubhouse) for a complimentary beer, snacks, HubSpot swag, and best of all, expert marketing advice from our HubSpot guest speaker. 

As you've likely already heard, the new General Data Protection Regulation (GDPR) goes into effect on May 25th and includes some pretty hefty fines for violations. If you're marketing for a company in the U.S., you may have assumed the EU regulation didn't concern you. However, even non-EU companies will have some work to do if they market on the web. And really, who doesn't market on the web these days? 

If you’re reading this, you’re probably either already on the path to figuring out how to better your PPC campaign or you’re ahead of the game and planning appropriately. A PPC campaign is easy to start and fairly easy to manage, but it doesn’t take much to let the whole thing get out of hand. If you want the best bang for your buck, you’re going to have to be organized, consistent, and scrupulous.

Have you ever been sitting in a meeting, listening closely, nodding along, only to suddenly realize you have no idea what at least 90% of the words coming out of your coworkers' mouths even mean?

This actual gif record of introverted me in a sales meeting is a great example

It's understandable to get lost in the incredibly-fast-paced world of digital marketing, especially when it comes to keeping up with the terminology. Here's a handy list and explanations of common SEO, PPC, and other digital marketing terms that will keep you from having an existential crisis in your next meeting. Well, at least not one based on having no idea what's going on. I can't promise anything else.