If you found this post by Googling something like “how to write a services page,” I bet you scrolled past a dozen articles lumping products and services together.
Yep, I saw them too. While there is a great deal of overlap in writing about products and services, there are some important differences that affect how and what you should write if you’re promoting a service-driven business.
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It's Big Wig time again, and we could really use your vote to help us add a few more trophies to our awards shelves! VIEO team members have been nominated again this year for AAF Knoxville Big Wig Awards (or "wiggies" as we like to call them). We love getting nominated, but campaigning always makes us feel a little awkward...
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Have you ever read one of our blog posts and thought, "Those VIEO folks seem like fun... I wish I could work there"? Well, friend—your day has come. Check out this brand new opportunity to join VIEO's work family as a Client Success Coordinator. If you think you'd be a great fit, let us know by completing the online application linked in this post, or share with friends or colleagues who would enjoy a career with us.
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If it feels like SEO is evolving every day, that's because it is - search engines are constantly trying to determine how to get information to searchers in the most effective, simple way possible.
Which brings me to one of the most under-used, perhaps unappreciated evolutions of SEO: schema markup. Schema markup affects your SEO by helping search engines understand what the data they're pulling from your website actually means, giving you more opportunities to reach the people looking for that specific information.
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As VIEO celebrates our tenth year in business, it's the perfect time to reflect on the story of how we got to where we are today and what's next on our list.
VIEO officially began in 2008 - a year now known for the worst economic disaster in the U.S. since the Great Depression. In hindsight, it was probably not the best year to start a new business, but thankfully, VIEO co-founders didn't know it at the time. But, our story starts almost 10 years before then with the fateful meeting of our co-founders...
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Advertising is only getting more pervasive, obnoxious, and intrusive. That's not my personal opinion (though I absolutely agree); that's the internet speaking.
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