Make Your Business Stand Out in a Noisy Marketplace

Have you ever read one of our blog posts and thought, "Those VIEO folks seem like fun... I wish I could work there"? Well, friend—your day has come. Check out this brand new opportunity to join VIEO's work family as a Client Success Coordinator. If you think you'd be a great fit, let us know by completing the online application linked in this post, or share with friends or colleagues who would enjoy a career with us.

If it feels like SEO is evolving every day, that's because it is - search engines are constantly trying to determine how to get information to searchers in the most effective, simple way possible. 

Which brings me to one of the most under-used, perhaps unappreciated evolutions of SEO: schema markup. Schema markup affects your SEO by helping search engines understand what the data they're pulling from your website actually means, giving you more opportunities to reach the people looking for that specific information. 

As VIEO celebrates our tenth year in business, it's the perfect time to reflect on the story of how we got to where we are today and what's next on our list.

VIEO officially began in 2008 - a year now known for the worst economic disaster in the U.S. since the Great Depression. In hindsight, it was probably not the best year to start a new business, but thankfully, VIEO co-founders didn't know it at the time. But, our story starts almost 10 years before then with the fateful meeting of our co-founders... 

Advertising is only getting more pervasive, obnoxious, and intrusive. That's not my personal opinion (though I absolutely agree); that's the internet speaking.

Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.

In June 2018, Instagram reached 1 billion monthly active users - that's a lot of cute pets and fancy burgers! Instagram is one of the most popular social media networks for people and businesses alike. 

If Instagram isn't already part of your social media marketing, it's time to reconsider. The number of companies joining Instagram is growing rapidly, because it makes it easy for businesses to share their company stories and brand identities through visual content.