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Facebook Ads vs. Google Ads: Should it Really Be Either/Or?
Feb21

Facebook Ads vs. Google Ads: Should it Really Be Either/Or?

Post by: Rachel Vaughn

So you’ve decided to live your dreams, turning your idea for artisanal ice cubes into a wildly successful and lucrative reality. Congratulations on this exciting development! We've been looking for the perfect accompaniment to our white wine punch. For a long time, we thought that accompaniment was a sense of deep and abiding loneliness (also, Tang), but realize now that what our signature beverage really needed was frozen water perfumed with cardamom and beef broth.

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Customer Lifetime Value: Why, How, and WTF
Feb16

Customer Lifetime Value: Why, How, and WTF

Post by: Emily Winsauer

If you feel like you're behind the curve on calculating customer lifetime value, you're not alone. A surprising number of businesses have been hesitant to wade in to these murky waters, and even those who do often don't know how to make the most of this metric or what benchmarks to aim for.

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What Is a Buyer Persona?
Feb07

What Is a Buyer Persona?

Post by: Emily Winsauer

As a marketer or marketing director, you've almost certainly heard the term “buyer persona” tossed around among savvy colleagues. You probably have a vague sense of what it means, even if you don't exactly know how they're used on a daily basis.

While the idea of buyer personas can be valuable in all forms of marketing, they're absolutely essential to inbound marketing, an approach that has been rapidly taking over the marketing world. If you don't feel 100% confident in the concept yet, let's get on that!

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9 Ways to Avoid Getting Your Email Flagged as Spam
Feb01

9 Ways to Avoid Getting Your Email Flagged as Spam

Post by: Torrie Boggs

For years, marketers speculated about whether email marketing was on its way out. In fact, as early as 2010, VIEO’s own Holly Yalove was reassuring our readers that “email is still widely used” in marketing strategies. Well, it’s 2017, and email marketing is definitely still widely used—and I think we can expect it to be around for a while.

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