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How to Create Authentic Content
Jul10

How to Create Authentic Content

Post by: Lauren Nettles

 

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” 

 Brené Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.  

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VIEO Grows: Welcome Cody Rose
Jul03

VIEO Grows: Welcome Cody Rose

Post by: Rachel Vaughn

Building eye-catching, seamlessly functional websites for our clients requires a fine balance of design, development, and – on occasion – graceful and elegant jazz hands. When we began looking for a junior front end developer to join our team at VIEO, we were happy to find Cody, whose skills allow him to bridge the space between UX/UI design and development. His jazz hands, incidentally, are impeccable.

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SEO Terms to Improve Your Web Literacy - Part 2
Jun19

SEO Terms to Improve Your Web Literacy - Part 2

Post by: Lauren Nettles

Welcome back! It's time to finish up our list of common SEO, PPC, and digital-marketing-world-related terms that can help you better understand exactly what's going on with your campaigns. If you haven't checked out Part 1 yet, I recommend you do so you can put even more terms in your brain.

I also recommend a cup of coffee and a notepad, unless you're one of those morning people I keep hearing about, and you have a photographic memory.

Let's get going!

It's gonna be a wild ride!

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How to Get High-Quality Google Reviews
Jun06

How to Get High-Quality Google Reviews

Post by: Lauren Nettles

Internet reviews can be baffling to say the least. Sometimes, you go to make a purchase on a certain online retailer, click on the reviews hoping to see the true faults in the product, and find something along the lines of this review instead:

"This product literally saved my entire family from a burning building and paid off my student loans, but I didn't like the color. 1 star." 

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Join us for a Pint at Knoxville's Q2 HUG Meetup!
Jun04

Join us for a Pint at Knoxville's Q2 HUG Meetup!

Post by: Holly Yalove

Our second Knoxville HubSpot User Group (HUG) event of the year is nearly upon us. If you live in the East Tennessee area or will be traveling through Knoxville on June 19th, you're invited!

Mark your calendars for Tuesday, June 19th from 5:30-7:00 PM, and join us at the Hardin Valley Casual Pint (a.k.a. the HUG Clubhouse) for a complimentary beer, snacks, HubSpot swag, and best of all, expert marketing advice from our HubSpot guest speaker. 

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How GDPR Impacts Marketing for U.S. Based Companies
May19

How GDPR Impacts Marketing for U.S. Based Companies

Post by: Holly Yalove

As you've likely already heard, the new General Data Protection Regulation (GDPR) goes into effect on May 25th and includes some pretty hefty fines for violations. If you're marketing for a company in the U.S., you may have assumed the EU regulation didn't concern you. However, even non-EU companies will have some work to do if they market on the web. And really, who doesn't market on the web these days? 

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