What Is ADA Website Compliance?

Post by: Ryan Ridings

I tell you what, if there's one word that everyone loves, it's "compliance."

More and more businesses that operate online are becoming aware that the Americans with Disabilities Act (ADA) applies to their web-based activities (especially with the rising number of lawsuits drawing the issue to public attention), and wondering what ADA website compliance involves. 

Join us For Knoxville's Last 2019 HubSpot User Group Meetup!

Post by: Holly Yalove

Our last Knoxville HubSpot User Group (HUG) event of the year is around the corner. If you live in the East Tennessee area or will be traveling through Knoxville on Thursday, November 14th from 5:30-7:00 PM, join us at the Hardin Valley Casual Pint. You'll enjoy a complimentary beer, great food, HubSpot swag, and, best of all, expert marketing advice to help you improve your conversions in 2020!

Having a Mobile Friendly Website Does Impact SEO

Post by: Max Willner

You probably already know how important it is to make your website mobile friendly for a better user experience, but did you know that having a mobile-friendly website impacts your SEO?

Google has talked about mobile-friendliness for years, even before internet usage on mobile made history when it exceeded PC usage in early 2014. Here's a bit of history on Google's mobile-friendly warnings, penalties, and ranking signal changes as well as where things stand today (and what you can do about it)!

VIEO-ians Win Big at Big Wigs — Bring HOME 6 New Trophies!

Post by: Yvonne Bertovich

The wigs may have been temporary, but we're still beaming with pride that our VIEO team took home six of the Knoxville American Advertising Federation Big Wig Awards this year! A huge thank you to everyone who voted, and congratulations to all of our fellow winners!

The 2019 Big Wig winners are:

Ryan Ridings, Best Web Developer (5th year!)

Max Willner,  Best SEO/SEM Specialist (2nd year!)

Holly Yalove, Best Digital Strategist/Analyst

Nikki Sneed, Best Blogger

Torrie Boggs, Most Likely to Be My Boss in 10 Years

Jordon McClendon, Best Project Manager

One Last Look at INBOUND19

Post by: Nikki Sneed

It’s nearly one month after INBOUND19, but we are still awed by how much we learned this year — and still working on putting all those amazing ideas into practice! 

We truly can’t get over what an amazing, inspiring experience this year’s event was. There are so many incredible sessions, meetings, opportunities, and lessons we could hardly narrow down just one favorite. 

But that’s exactly what we ask our VIEO duo to do!

What the California Consumer Privacy Act (CCPA) Means for You

Post by: Nikki Sneed

With so many devastating data breaches happening across the world over the past few years, it’s no surprise that governments are cracking down on data privacy protection laws. Consumers are concerned about how their private data is being handled — and after high-profile incidents like the Yahoo and Equifax breaches, who can blame them?

Cyberattacks are becoming more sophisticated and more prevalent, making them seem like a part of daily life both in the U.S. and around the world. But new laws are looking to change that perception. First the EU’s General Data Protection Regulation (GDPR) was signed into action in 2018, and now California has created their own powerful consumer data privacy law, the California Consumer Privacy Act (CCPA).