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How to Do Keyword Research for Your Next Blog Post
May24

How to Do Keyword Research for Your Next Blog Post

Post by: Emily Winsauer

Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.

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Two VIEO Clients Involved in Village 36 Startup Competition
May17

Two VIEO Clients Involved in Village 36 Startup Competition

Post by: Emily Winsauer

This June, two of VIEO's Knoxville-based clients will be competing against other startups for $50,000 in additional funding. Smart RIA and MomSource Network will join 34 other companies in Village 36, a startup pitching competition held as a part of the 36|86 Entrepreneurship and Technology Conference. 

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6 Trends in Retail Ecommerce You Can Implement Now
May04

6 Trends in Retail Ecommerce You Can Implement Now

Post by: Emily Winsauer
Over the last few years, ecommerce trends have been driven in part by better tech: larger phones, stronger WiFi, more payment options, and better mobile security. But the buying process today is equal parts technology and psychology, and a successful ecommerce retailer has to understand and embrace both.  Sure, it's a bit of a balancing act, but the rewards are huge! 
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5 Times Classic Ads Got Buyer Personas Exactly Right
Mar24

5 Times Classic Ads Got Buyer Personas Exactly Right

Post by: Rachel Vaughn

In the endless, heaving, cacophonous desert rave of on-and-offline marketing, you’re going to find stuff you like and (more often) stuff you don’t. Not all ads are geared toward every buyer persona, so naturally, not all advertising is going to appeal to you. You may greet the majority of these marketing attempts with a variety of responses, ranging from annoyance to vague indifference. 

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VIEO Grows: Meet Mitch Transue
Mar17

VIEO Grows: Meet Mitch Transue

Post by: Rachel Vaughn

Last year was a time of incredible growth for VIEO. Our agency continued to expand in response to the influx of creative, exciting work from new and familiar clients. We added project managers, a Director of Business Development, several confused wasps (how did they even get in?!), a Search Marketing Director – and now we’re pleased to welcome our newest member of 2017! 

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