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How Content Marketing Drives Sales for Your Sales Team
Jun09

How Content Marketing Drives Sales for Your Sales Team

Post by: Candice McNamara

Content marketing and sales haven't always traditionally been considered complementary departments.  Though their aims -- to increase overall conversions, raising both profitability and profile for the company -- are ultimately the same, it's often assumed that each pursue these goals independently and with different (sometimes opposing) ideas about how to achieve success.

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How Content Marketing Is Like a Swiss Army Knife
Jun01

How Content Marketing Is Like a Swiss Army Knife

Post by: Emily Winsauer

As a consumer, you experience a constant barrage of content marketing in the form of infographics, videos, blog posts (hint hint), social media posts, and much more. Good content marketing embraces a symbiotic relationship: the buyer comes away with useful or entertaining information, and you, their new favorite brand, leave a lasting impression without resorting to straight up advertisementwhich, for the most part, people hate. 

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How to Do Keyword Research for Your Next Blog Post
May24

How to Do Keyword Research for Your Next Blog Post

Post by: Emily Winsauer

Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.

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Two VIEO Clients Involved in Village 36 Startup Competition
May17

Two VIEO Clients Involved in Village 36 Startup Competition

Post by: Emily Winsauer

This June, two of VIEO's Knoxville-based clients will be competing against other startups for $50,000 in additional funding. Smart RIA and MomSource Network will join 34 other companies in Village 36, a startup pitching competition held as a part of the 36|86 Entrepreneurship and Technology Conference. 

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6 Trends in Retail Ecommerce You Can Implement Now
May04

6 Trends in Retail Ecommerce You Can Implement Now

Post by: Emily Winsauer
Over the last few years, ecommerce trends have been driven in part by better tech: larger phones, stronger WiFi, more payment options, and better mobile security. But the buying process today is equal parts technology and psychology, and a successful ecommerce retailer has to understand and embrace both.  Sure, it's a bit of a balancing act, but the rewards are huge! 
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