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5 Times Classic Ads Got Buyer Personas Exactly Right
Mar24

5 Times Classic Ads Got Buyer Personas Exactly Right

Post by: Rachel Vaughn

In the endless, heaving, cacophonous desert rave of on-and-offline marketing, you’re going to find stuff you like and (more often) stuff you don’t. Not all ads are geared toward every buyer persona, so naturally, not all advertising is going to appeal to you. You may greet the majority of these marketing attempts with a variety of responses, ranging from annoyance to vague indifference. 

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VIEO Grows: Meet Mitch Transue
Mar17

VIEO Grows: Meet Mitch Transue

Post by: Rachel Vaughn

Last year was a time of incredible growth for VIEO. Our agency continued to expand in response to the influx of creative, exciting work from new and familiar clients. We added project managers, a Director of Business Development, several confused wasps (how did they even get in?!), a Search Marketing Director – and now we’re pleased to welcome our newest member of 2017! 

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5 Ways to Take Control of Your Local SEO
Mar07

5 Ways to Take Control of Your Local SEO

Post by: Emily Winsauer

Even if you know basically nothing about SEO (search engine optimization), you still know that your business needs to show up in search results so new customers can find you online.

And for many businesses, it's essential to rank in a certain geographical area. If you run a dental practice in Knoxville, Tennessee, it doesn't help you much to rank for "whitening treatment options" in Seattle.

There are lots of things you can do to take control of your local SEO. Here are 5 of our best tips for getting your business found online by local customers!

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2017 Social Media Image Sizes: A User's Guide
Feb27

2017 Social Media Image Sizes: A User's Guide

Post by: Lauren Nelson

(Editor's Note: We update this post as we become aware of changes to social media image sizes and requirements.)

As designers, we've all been there: you create a beautiful new Facebook or Twitter cover photo, only to have the platform change its social media image sizes the next day.

Social media and visual content go hand in hand, and social networking sites frequently update their social media image sizes and formats to promote a rich visual experience. In general, this has been good for businesses that can keep up; numerous studies demonstrate that visual content is much more engaging than just text.

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