Interested in getting more likes on your company's Facebook Page? Sometimes, it's as simple as asking. Although organic reach is much more difficult to achieve on Facebook these days, inviting personal friends to like your Facebook Page is still a great way to start building your audience. But what if you're having trouble inviting people? Or what if the people you want to invite aren’t your actual Facebook connections? In this post, I'll cover everything you need to know to invite people to like your Facebook Page.Read More >>
The first time I wrote about buyer personas was nearly 4 years ago, which is about a decade in internet-years (running slightly behind the equivalent 28 dog years).
Chances are, you know what buyer personas are and the inbound marketing theory behind why they work. But some people haven't gotten around to using them yet, often because they don't want to devote the time to writing personas and getting their teams to use them if they don't think they'll see a solid ROI.
And you know what? That’s completely understandable! So here are 8 things that buyer personas can do to improve your marketing in a measurable way.Read More >>
Back in 2008, the great Kevin Kelly of Wired magazine wrote a blog post that has since become internet-famous. Simply titled "1,000 True Fans," it outlines the theory that thanks to the internet, individual creators don't actually need to reach millions of people to make a living. All they need, he says, is about 1,000 true fans.Read More >>
First impressions are important. When it comes to your business relationships or your video application to a regional amateur ostrich wrestling competition, it’s hard to shake the vision others have created of you once it’s been formed.Read More >>
It's that time of year again ... a time for raucous office parties, white elephant gifts, and much-deserved time off with family and friends. But before we all head home to wrap presents and marathon Christmas movies in our pajamas, we thought we should probably share our holiday hours with all of our current and future friends and clients.Read More >>