Workflow automation provides in-house marketing and sales teams a much-needed weapon in the ongoing battle against wasted resources and inefficient processes. It can help to reduce time spent on manual tasks, simplify execution on complex projects, and ultimately increase sales. Automated workflows can be set up for a wide range of objectives: from nurturing online leads and triggering internal notifications, to automating database clean up tasks.
Read More >>
We often rely on search engines for life's big and small questions. Whether you need to learn more about a business, conduct price "research" on adult-sized Mighty Morphin Power Rangers costumes, or find out Dr. Seuss’ real name (Theodor Seuss Geisel, by the way. Call us Dr. SEO-SS. ), Search Engine Optimization plays a huge part in the results you see. And if you’re a marketer, your strategy can greatly affect your visibility online.
Read More >>
Content marketing and sales haven't always traditionally been considered complementary departments. Though their aims -- to increase overall conversions, raising both profitability and profile for the company -- are ultimately the same, it's often assumed that each pursue these goals independently and with different (sometimes opposing) ideas about how to achieve success.
Read More >>
As a consumer, you experience a constant barrage of content marketing in the form of infographics, videos, blog posts (hint hint), social media posts, and much more. Good content marketing embraces a symbiotic relationship: the buyer comes away with useful or entertaining information, and you, their new favorite brand, leave a lasting impression without resorting to straight up advertisement—which, for the most part, people hate.
Read More >>