Content marketing and sales haven't always traditionally been considered complementary departments. Though their aims -- to increase overall conversions, raising both profitability and profile for the company -- are ultimately the same, it's often assumed that each pursue these goals independently and with different (sometimes opposing) ideas about how to achieve success.
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As a consumer, you experience a constant barrage of content marketing in the form of infographics, videos, blog posts (hint hint), social media posts, and much more. Good content marketing embraces a symbiotic relationship: the buyer comes away with useful or entertaining information, and you, their new favorite brand, leave a lasting impression without resorting to straight up advertisement—which, for the most part, people hate.
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Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.
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This June, two of VIEO's Knoxville-based clients will be competing against other startups for $50,000 in additional funding. Smart RIA and MomSource Network will join 34 other companies in Village 36, a startup pitching competition held as a part of the 36|86 Entrepreneurship and Technology Conference.
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