Make Your Business Stand Out in a Noisy Marketplace

Our third Knoxville HubSpot User Group (HUG) event of the year is nearly upon us. If you live in the East Tennessee area or will be traveling through Knoxville on Thursday, September 13th, we'd love to have you join us!

Mark your calendars for Thursday, September 13th from 5:30-7:00 PM, and join us at the Hardin Valley Casual Pint (a.k.a. the HUG Clubhouse) for a complimentary beer, snacks, HubSpot swag, and best of all, expert marketing advice from our guest speaker. 

Interested in getting more likes on your company's Facebook Page? Sometimes, it's as simple as asking. Although organic reach is much more difficult to achieve on Facebook these days, inviting personal friends to like your Facebook Page is still a great way to start building your audience. But what if you're having trouble inviting people? Or what if the people you want to invite aren’t your actual Facebook connections? In this post, I'll cover everything you need to know to invite people to like your Facebook Page. 

By now, you've probably heard us talking a lot about Growth-Driven Marketing and how important it is to keep your marketing fresh and flexible. If you need a refresher on what growth-driven marketing actually is, here's the short version: growth-driven marketing is based on what your business needs right now instead of what you planned to need whenever you made your marketing plan. 

It's a simple idea, but it is a little different from how some marketers may be used to creating traditional marketing plans. But we promise that growth-driven marketing makes a difference. And we have the numbers to prove it to you! 

For marketing strategies to be truly effective, customers need to be matched with the best methods for their businesses. When our team needed to expand (again) to accommodate growing demands, we had to find the right person to help bring awareness to our range of exciting services and forge strong client relationships. Lucky for us, Jordyn Rector came to VIEO Design as our new Business Development Representative. 

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” 

― Brené Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.  

Building eye-catching, seamlessly functional websites for our clients requires a fine balance of design, development, and – on occasion – graceful and elegant jazz hands. When we began looking for a junior front end developer to join our team at VIEO, we were happy to find Cody, whose skills allow him to bridge the space between UX/UI design and development. His jazz hands, incidentally, are impeccable.