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How GDPR Impacts Marketing for U.S. Based Companies
May19

How GDPR Impacts Marketing for U.S. Based Companies

Post by: Holly Yalove

As you've likely already heard, the new General Data Protection Regulation (GDPR) goes into goes into effect on May 25th and includes some pretty hefty fines for violations. If you're marketing for a company in the U.S., you may have assumed the EU regulation didn't concern you. However, even non-EU companies will have some work to do if they market on the web. And really, who doesn't market on the web these days? 

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How to Get the Best ROI with Your PPC Campaigns
May18

How to Get the Best ROI with Your PPC Campaigns

Post by: Max Willner


If you’re reading this, you’re probably either already on the path to figuring out how to better your PPC campaign or you’re ahead of the game and planning appropriately. A PPC campaign is easy to start and fairly easy to manage, but it doesn’t take much to let the whole thing get out of hand. If you want the best bang for your buck, you’re going to have to be organized, consistent, and scrupulous.

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SEO Terms to Improve Your Web Literacy - Part 1
May02

SEO Terms to Improve Your Web Literacy - Part 1

Post by: Lauren Nettles

Have you ever been sitting in a meeting, listening closely, nodding along, only to suddenly realize you have no idea what at least 90% of the words coming out of your coworkers' mouths even mean?

This actual gif record of introverted me in a sales meeting is a great example

It's understandable to get lost in the incredibly-fast-paced world of digital marketing, especially when it comes to keeping up with the terminology. Here's a handy list and explanations of common SEO, PPC, and other digital marketing terms that will keep you from having an existential crisis in your next meeting. Well, at least not one based on having no idea what's going on. I can't promise anything else. 

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16 Email Marketing Mistakes You Can Easily Avoid
Apr17

16 Email Marketing Mistakes You Can Easily Avoid

Post by: Lauren Nettles
Email has long been a cornerstone of digital marketing, and even after all these years and the mountains of spam we receive, it continues to be one of the most effective. Almost all businesses are doing at least some  email marketing, but few actually optimize their email campaigns to get the kind of ROI they're capable of.
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VIEO's Candice McNamara Goes to Google!
Apr04

VIEO's Candice McNamara Goes to Google!

Post by: Holly Yalove

When I interviewed Candice McNamara for VIEO's business development director several years ago, she said her dream job would be to work for Google. We both laughed and agreed that for many in our industry, especially us data nerds, a job with Google would be hard to pass up. So, although we're sad to see Candice leave our VIEO family, we're thrilled that she just achieved her career dream: a job in her hometown of NYC with Google Marketing Solutions, Google, Inc. 

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