Launched back in February, Snapchat’s On-Demand Geofilters are a powerful social media marketing tool that lets you create a custom filter for any occasion.
Previously, Snapchat only allowed businesses to advertise with sponsored geofilters, which weren't affordable for small businesses—the price of a sponsored filter can be as much as $700,000 per day! With on-demand geofilters, you can pay as little as $5.
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In June 2016, Instagram announced that it now has over 500 million users, over 300 million of whom are active everyday. That's a lot of cute pets and fancy burgers!
If Instagram isn't already part of your social media marketing, it's time to reconsider. The number of companies joining Instagram is growing rapidly, because it makes it easy for businesses to share their company stories and brand identities through visual content.
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Have you noticed a few changes to your Facebook business page recently? If so, you’re not alone—Facebook has gone and confused us all again by changing the page layouts. As of this writing, personal pages haven't changed, but business pages have. Here are the 6 biggest changes you need to know about!
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Advertising is only getting more pervasive, obnoxious, and intrusive. That's not my personal opinion (though I absolutely agree); that's the internet speaking.
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Whether you’ve got a new product to promote (yoga pants for cats), a recently revamped website to show off, or a social media sharing goal to reach, getting the results you want all starts with your internet marketing campaign. And call us biased – only because it works – but for the most effective customer engagement, inbound is the way to go.
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If you're relatively new to the world of PPC and digital advertising, the abundance of acronyms for different terms and metrics may be a little overwhelming. Two of the first terms you're likely come across are PPC and CPC—"pay per click" and "cost per click."
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