Picture this: you just invested time and effort to create a stellar Facebook page for your business. You have carefully crafted a compelling company description and designed a beautiful header image. You are ready to post and roll! What’s next?
The next logical step is to attract and grow your fan base by increasing page likes, which could be done in two ways: organically, by inviting friends to like your page, and artificially, by purchasing likes.
When you purchase likes on Facebook, there is a great chance of falling victim to “click farms”- third-party companies that hire employees for $1 per 1,000 clicks to repeatedly click the Like button to generate massive amounts of "fake" likes. While it is nearly impossible to to find out which sources are approved and which are scams, purchasing thousands of likes may result in Facebook penalizing you for hacking into their software.
Fake likes look real and having lots of them on your page will make your company look impressive, but do they actually reach the right audience and increase page popularity? Let’s take a look!
The majority of fake likes disappear after one month, so you will end up paying for a service that doesn’t help your online marketing efforts after all. Furthermore, fake likes do not produce the engagement that is so necessary to connect with your audience and to ultimately generate leads to your website.
Fake likes are bad news all the way around, but luckily for marketers, there are ways to identify and avoid them:
- Compare the number of likes to the actual page engagement. People who are genuinely interested in your brand will interact with your posts by liking, commenting and sharing. The rule of thumb is to have 25-30% of your audience engage with your posts every month.
- Check out your Page Insights to see where your followers come from. If the majority of your fans come from developing countries, consider this a red flag because this is where the majority of like farms are located.
- Delete suspicious likes to avoid penalty. Fair warning: deleting likes can be very tedious because there is no way to delete them in bulk.
- Depending on your company’s offerings, limit your targeted Facebook ads to US, Canada and UK to avoid spam locations.
- Above all, invest time and effort into growing your following organically: invite personal Facebook friends to like your page and post relevant content that speaks to your target audience!
Now that we’ve warned you of the dangers of fake Facebook likes, what measures are you going to take to protect your social media assets? Let us know in the comments!
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