Have you noticed a few changes to your Facebook business page recently? If so, you’re not alone—Facebook has gone and confused us all again by changing the page layouts. As of this writing, personal pages haven't changed, but business pages have. Here are the 6 biggest changes you need to know about!
1. New Profile Picture Location
The position of the profile picture has been moved to the left on desktop so that it's no longer overlapping the cover photo. Rejoice! Remember that time you accidentally cut Bob out of your team picture because he was in the lower left corner of your cover photo? Facebook has solved your problem. Welcome back, Bob.
The profile picture will be cropped to 160x160 pixels, but it is recommended that you upload it in 180 x 180 pixel format. On mobile devices, the profile image will display below the cover photo.
2. New Cover Photo Specs
These updates also include some slight tweaks to cover photo sizes. Your cover photo will now display at 828 pixels wide by 315 pixels tall on desktop and 640 x 360 on mobile devices.
The uploaded image must be at least 399 x 150 pixels to upload, but will load faster as an sRGB JPG that’s 851 pixels wide and 315 pixels tall (and less than 100kb). For pictures with your logo or text in them, you may get a better result with a PNG file.
3. Choice of Call-to-Action Button
Facebook now allows you to choose which call-to-action (CTA) button you’d like to appear on your business page. It appears below the right hand corner of your cover image, and can be anything from the classic “Contact Us” to “Use App” or “Request Appointment.”
For a web design and marketing company like VIEO, a “Book Now” button doesn’t make much sense, but it would be perfect if you owned a campground with an online booking system. Here are the CTAs you can choose from:
- Contact Us
- Book Now
- Call Now
- Send Message
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
- Send Email
- Learn More
- Request Appt
You may want to experiment with different CTA options to see what is most appealing to your buyer persona. You can also add tracking codes to the CTAs to help you determine where your website traffic is coming from, which is particularly easy if you use a marketing software like HubSpot.
4. On-Page Search Bar
Here’s a big change—there is now a small search bar on the right under your business category that allows people to search your posts for something specific. This is particularly helpful if you use your Facebook page as an information source for your fans (like if you have an active blog or run a news website).
The new search bar is an extra incentive to make sure the text in your posts is descriptive so that people can find what they are looking for when they need it.
5. New Location for Tabs
Facebook has also moved all of the tabs (About, Posts, Reviews, etc.) to the left sidebar in the desktop view. Previously, it was more difficult for visitors to find and explore these sections, because only a few were visible without using a dropdown menu.
This change makes it all the more important that any sections you use are fleshed out and appear in the order you want. For example, if you have some great reviews but not many photos, just use the “Manage Tabs” option to move the “Reviews” tab closer to the top. With services like Woobox, you can even create custom tabs for giveaways, contests, and other campaigns.
Since the left sidebar stays put while the rest of the page scrolls, the new tabs arrangement encourages your potential customers to explore your photos, reviews, or other materials when they’re browsing your posts. That, in combination with the new CTA buttons, make updated Facebook business pages a much better marketing tool.
6. Easy Promote Button
If you use Facebook’s promote feature, you may have noticed that the promote button has moved. It’s now located in the left sidebar under your tabs, and gives you direct access to all of the available promotions in one click.
There’s my breakdown of the “new” Facebook business profile pages! I’m sure they’ll be changing again soon, and I’ll be here to keep you updated. In the meantime, try our Facebook for Business ebook to make sure you are doing everything you can to get in front of your potential clients on Facebook.