Google Chrome is by far my favorite browser. There are tons of tools built in that make my life as a designer and developer easier, but things really start to get interesting when you add plugins.
Plugins for Google Chrome extend the base functionality of the browser to add new features and capabilities, which can greatly improve your efficiency and efficacy as a member of a marketing team. And who doesn't want that, right? Well, there are several helpful Google Chrome extensions that all marketers should have this year. Below are just a few of my favorites.
Page Analytics is a plugin by Google that gives you a window to the way that users interact with your website. It provides feedback on how users navigate, how much time they're spending on each page, and where they exit the site (among many other useful stats). This can be a great tool for examining how your website is performing and what you can do to improve it.
This is a simple one, but still super-handy. Page Ruler gives you an interface that allows you to draw a bounding box anywhere in your browser to get the dimensions of an element. If you’ve ever wondered, “How large of an image will I need for this spot?” then you’ll understand how useful this plugin can be!
Sidekick is amazing. It ties into several different email services to add a whole new layer of email functionality, notifying you whenever contacts view your messages and giving you more information about the people you're corresponding with and their companies.
The notifications are the most impressive bit: they help you gauge how interested someone is in the content of your message, for example if a lead opens the same email 3 or 4 times. Sidekick can be a very powerful tool when you’re trying to make a sale.
Alexa compiles data on the traffic patterns of Internet users. This extension gives you details on a website’s performance and ranking in one easy-to-use interface. It's a great tool for sizing up the competition!
The Moz Bar gives you a lot of cool features that can help you improve your SEO. It allows customized Google searches, tools for keyword research, social metrics, and a lot more. This is a great tool for helping zero in on the terms that are going to help your site perform.
Curious about the technology underlying a particular website? The BuiltWith Technology Profiler is the answer! With one click, you can easily see what tools and technologies a website is using. This is super handy when you're assessing a potential customer or sizing up the competition.
Can't wait to try these awesome tools?