Sometimes, a writer has the honor and responsibility to cover an important development in politics, economics, social welfare, or the environment... but this is not one of those times.
Today, I'm going to show you how to add more text on Snapchat. More than 2 lines are possible, people! Rejoice!
There's just one catch: while you can spread your text out over as many lines as you want, you still only get 80 characters.
Here's how to add more text to your snaps:
First, open Snapchat and take the photo or video you want to use.
Next, open any app that allows for standard text entry and formatting (i.e. that allows you to add empty spaces and lines).
Note-taking apps like Apple's native Notes or Evernote will probably be the simplest solution, but email works too.
You can go ahead and type your message here, or simply hit return to add spaces until you reach the number of lines you want.
Select the area you want, and copy it.
Now—and this is where it gets complicated—paste it into the text line on Snapchat.
Now you can add your haiku, emoji story, or praise of Peter Dinklage's spectacular 2003 film The Station Agent with no limitation on length other than the size of the screen.
If you've accidentally added more lines of empty space than you intended, you can simply place the cursor on the line below and hit delete, as you would in a text editor.
If you delete too much, your phone's "clipboard" will still have the spaces that you copied, so you can just paste in more. Easy peasy!
How This Helps
If you're using Snapchat for business, more text can come in particularly handy for sharing details about an event or a special.
It also gives you much more room for creativity—add funny or inspirational quotes, pricing information for new products, fun tidbits about your staff, and expert info that your followers will appreciate.
For example, say you were a marketer (like emily.winsauer, for example) and you wanted to share a tip you know your Snapchat followers would be interested in. You could do a quick snap like the one to the right, and add real value for them in a matter of seconds.
Remember, Snapchat isn't about investing lots of time and resources to create impressive snaps—it's about sharing what you have to offer, 10 seconds at a time.
If you do well on Instagram and other visual platforms, your content may be well-suited to Snapchat. But is your audience there?
Unlike other platforms, Snapchat doesn't make it easy for users to find new people to follow (or for businesses to court new followers); suggestions will only be pulled from the user's personal contacts.
To attract followers, you'll need to share your Snapchat handle on your other accounts and on your website. You can also try making announcements on Snapchat and promoting them in advance on other channels, a strategy Taco Bell was using as early as May 2013.
For some of your existing followers, Snapchat may be a simpler, more convenient way to keep up with your brand. Other people may visit your website and start following your snaps, and later connect with you on other platforms.
Some people may see that you're on Snapchat and, though they don't use it themselves, think "Hm, I hadn't really thought about using Snapchat... I guess it's got a broader audience now!" And when they do join, they'll be more likely to follow you.
Regardless, Snapchat doesn't work in isolation; it will only be successful for businesses that integrate it into a larger social strategy.
Lucky for you, it's relatively easy to repurpose content from and for Snapchat.
You can download snaps directly from the app and share them on other channels (when appropriate), as well as recycle and riff on content from your other social media channels with apps that allow you to upload images to Snapchat.
Just be sure to share your handle, because potential followers won't be able to search for you by your name alone.