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Posting the Same Content on Facebook and Twitter: Good or Bad?

Post by: Amanda Martin

You’ve probably heard about social media automation. The basic idea is that you can write 10 Facebook posts, schedule them all to be published at different points over the span of a week, and then sit back and relax. (Well, maybe not exactly—you still need to be strategizing, responding to fans, and engaging.) Still, when it comes to the grunt work of posting social media updates, automation software can add tremendous ease.

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Are Twitter Cards Dead (and Was It Murder or Suicide)?

Post by: Amanda Martin

Social media best practices are constantly changing, and the landscape of what to do and what not to do shifts more frequently than my hair color (a.k.a. a lot).

The social platforms themselves are hard enough to keep track of, with features and even entirely new platforms popping up every few months--and let’s not forget about the almost constant changes from Facebook.

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Why You Should Be Using Snapchat for Your Business

Post by: Amanda Martin

Lately, there have been a few “new” things happening on the social media front line that have gotten a lot of attention—Snapchat, Meerkat, Periscope, and Dubsmash, to name a few. Some of these have been around a while and are just starting to pick up traction.

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Why Gary Vaynerchuk Is Focusing on Instagram in 2015

Post by: Amanda Martin

Marketing in 2015 is different than it was even a few short years ago. Social networking is now fully integrated into our lives, and some people don’t know how to live without it (mostly people under 25).

My Twitter account will be 8 years old in October, my Facebook is almost 11, and my MySpace was started in 2003 (though I wouldn’t say I’m exactly a daily user). Facebook is only a year younger than my daughter, who is an avid user of both Instagram and Twitter. And it’s not only the young ‘uns; my mom constantly sends me things she finds on Pinterest.

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How Inbound Marketing Is Like Joining Match.com

Post by: Amanda Martin

The excitement of finding a new love sends tingles down your spine, puts a little extra pep in your step, and makes you all doe-eyed.

I find new things that I love all the time. The new sandwich shop down the street holds my attention for a couple months, but then I’m off to find something new because it just hasn’t wowed me like it did that first time.

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5 Top Social Media Influencers Who Knock It Out of the Park

Post by: Amanda Martin

The subject of social media influencers is a tricky one for me. If you've read anything I've written on our blog previously, you know that social media is kinda my thang. I’m a huge proponent of using social media to support marketing efforts and create buzz around brands and events.

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