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3 Problems All Marketing Directors Have

Post by: Branden Stanley

Thanks to advancements in data-gathering technology, marketing and advertising strategies can be more robust and precise than ever before.

But there's another side to that coin. Instead of just a few media outlets with picture-perfect target segments, there are now thousands of channels that consumers use to find and consume information.

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Inbound vs. Outbound Leads: Who Will Buy First?

Post by: Branden Stanley


Inbound marketing refers to marketing activities that attract prospects to your company as compared to outbound marketing, which requires going out to prospects with interruptive tactics such as cold-calls, direct mail, and billboards. Both take time and effort to build up, but inbound leads will typically buy first for several reasons.

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How to Beat Competition with Larger Marketing Budgets

Post by: Branden Stanley

Allow me to open this post by stating the obvious: For small to mid-sized businesses, competing with large companies (and large marketing budgets) can be tough. You may have the world’s finest products, but when Amazon is known for shipping them faster and Walmart is known for stocking more of them at a lower price, it’s hard to gain even a modicum of attention—much less a competitive share of the marketplace.

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Is HubSpot Worth the Money? It Depends.

Post by: Branden Stanley

In case you're coming to this post with only a vague idea of what HubSpot is and how it works, here's a quick definition: HubSpot is a marketing software designed for businesses that want to implement the inbound marketing methodology and track their results across all their efforts. In fact, the term "inbound marketing" was coined by one of HubSpot's founders, Brian Halligan.

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How Inbound Marketing Increases Website Conversion Rates

Post by: Branden Stanley

As the person who frequently meets with marketing directors, I see firsthand the long “to do” list they're tasked with. It may include marketing strategy, SEO, trade show materials, or billboard creative, but their biggest challenge usually circles back to needing more qualified, engaged website visitors to buy their products and services. Often, the best way to achieve this is to focus on your website and make sure it's optimized for conversions.

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3 Ways to Get Your Money’s Worth from a CRM System

Post by: Branden Stanley

A CRM system, or Customer Relationship Management system, is software used to manage a company’s interactions with current and potential clients, as well as certain internal interactions.

A sophisticated CRM not only collects information on individuals, it allows a business to store that information and create detailed lists or profiles of what that person does or buys so that they can nurture leads and interact more precisely in the future.

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