As VIEO's Business Development Director, Candice McNamara worked with clients and potential clients to tailor service packages that met their needs and delivered results. She recently accepted a job with Google (yes, THE Google) in NYC.
Content marketing and sales haven't always traditionally been considered complementary departments. Though their aims -- to increase overall conversions, raising both profitability and profile for the company -- are ultimately the same, it's often assumed that each pursue these goals independently and with different (sometimes opposing) ideas about how to achieve success.Read more >
In my experience prior to joining VIEO as Director of Business Development and even during my short-lived career as a semi-professional baseball legend in rural Lithuania, I’ve always been about the numbers. Also, the comforting embrace that can only found in a bowl of steaming hot borscht, but that’s a post for another day. In nearly every engagement, I’ve found that the best, most accurate way to predict trends, guide sales and marketing, and deliver the best ROI to clients is through hard data and analytics.Read more >
In your personal life, knowing when and how to use social media probably seems relatively straightforward. When you want to tell your family and friends about your new promotion, you update your Facebook status. When you get a caramel brulée latte for the first (or 100th) time, you tweet @Starbucks to express your delight. And when your child opens a highly anticipated present on Christmas morning, you snap a photo, add a filter, and post it to Instagram.Read more >