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Emily Winsauer

As VIEO's content director, Emily Winsauer is responsible for content strategy for VIEO and our clients. She works with the content team to create a wide range of compelling content designed to help our clients better connect with their customers.

Recent Posts

May04
6 Trends in Retail Ecommerce You Can Implement Now

6 Trends in Retail Ecommerce You Can Implement Now

Post by: Emily Winsauer
Over the last few years, ecommerce trends have been driven in part by better tech: larger phones, stronger WiFi, more payment options, and better mobile security. But the buying process today is equal parts technology and psychology, and a successful ecommerce retailer has to understand and embrace both.  Sure, it's a bit of a balancing act, but the rewards are huge! 
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Mar07
5 Ways to Take Control of Your Local SEO

5 Ways to Take Control of Your Local SEO

Post by: Emily Winsauer

Even if you know basically nothing about SEO (search engine optimization), you still know that your business needs to show up in search results so new customers can find you online.

And for many businesses, it's essential to rank in a certain geographical area. If you run a dental practice in Knoxville, Tennessee, it doesn't help you much to rank for "whitening treatment options" in Seattle.

There are lots of things you can do to take control of your local SEO. Here are 5 of our best tips for getting your business found online by local customers!

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Feb16
Customer Lifetime Value: Why, How, and WTF

Customer Lifetime Value: Why, How, and WTF

Post by: Emily Winsauer

If you feel like you're behind the curve on calculating customer lifetime value, you're not alone. A surprising number of businesses have been hesitant to wade in to these murky waters, and even those who do often don't know how to make the most of this metric or what benchmarks to aim for.

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Feb07
What Is a Buyer Persona?

What Is a Buyer Persona?

Post by: Emily Winsauer

As a marketer or marketing director, you've almost certainly heard the term “buyer persona” tossed around among savvy colleagues. You probably have a vague sense of what it means, even if you don't exactly know how they're used on a daily basis.

While the idea of buyer personas can be valuable in all forms of marketing, they're absolutely essential to inbound marketing, an approach that has been rapidly taking over the marketing world. If you don't feel 100% confident in the concept yet, let's get on that!

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