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Facebook's News Feed Changes: What to Expect

Post by: Emily Winsauer

Facebook's News Feed algorithm is changing to further prioritize posts shared and discussed by friends over public posts from brands, according to a Facebook post from Mark Zuckerberg. Beginning over the next few months, users' feeds will be largely determined by the content their social networks choose to share and interact with.

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If You Have Holiday Hours, Don't Forget to Update Your Local Business Listings!

Post by: Emily Winsauer

The holidays are chaotic for everybody, consumers and businesses alike. It's easy to let details slip through the cracks, like updating your local listings with your holiday business hours—but the last thing you want is piss off a client or customer who actually took the time to check your hours, only to find you closed. 

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Behind the Scenes: Our Staff Blogging Guidelines

Post by: Emily Winsauer

Whatever your business, it's  really freaking hard to write and/or record all the pieces of content you need If you aren't working with an inbound agency like VIEO to produce it all (and, frankly, even if you are), it's nearly impossible to get the best results without involving the subject matter experts on your team.

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14 Metrics that Reveal Website Functionality Problems

Post by: Emily Winsauer

Redesign your website, they said. You’ll get so many new customers, they said.
 
Those of us who have been through the process once or twice know that it isn’t quite that simple, Many a beautiful website has failed to increase conversion rates and measurably impact revenue, but that doesn’t stop people from churning out pretty, poorly-functioning websites (and winning awards for them). 

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How Content Marketing Is Like a Swiss Army Knife

Post by: Emily Winsauer

As a consumer, you experience a constant barrage of content marketing in the form of infographics, videos, blog posts (hint hint), social media posts, and much more. Good content marketing embraces a symbiotic relationship: the buyer comes away with useful or entertaining information, and you, their new favorite brand, leave a lasting impression without resorting to straight up advertisementwhich, for the most part, people hate. 

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Two VIEO Clients Involved in Village 36 Startup Competition

Post by: Emily Winsauer

This June, two of VIEO's Knoxville-based clients will be competing against other startups for $50,000 in additional funding. Smart RIA and MomSource Network will join 34 other companies in Village 36, a startup pitching competition held as a part of the 36|86 Entrepreneurship and Technology Conference. 

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