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Emily Winsauer

As VIEO's content director, Emily Winsauer is responsible for content strategy for VIEO and our clients. She works with the content team to create a wide range of compelling content designed to help our clients better connect with their customers.

Recent Posts

Jun01
How Content Marketing Is Like a Swiss Army Knife

How Content Marketing Is Like a Swiss Army Knife

Post by: Emily Winsauer

As a consumer, you experience a constant barrage of content marketing in the form of infographics, videos, blog posts (hint hint), social media posts, and much more. Good content marketing embraces a symbiotic relationship: the buyer comes away with useful or entertaining information, and you, their new favorite brand, leave a lasting impression without resorting to straight up advertisementwhich, for the most part, people hate. 

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May24
How to Do Keyword Research for Your Next Blog Post

How to Do Keyword Research for Your Next Blog Post

Post by: Emily Winsauer

Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.

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May04
6 Trends in Retail Ecommerce You Can Implement Now

6 Trends in Retail Ecommerce You Can Implement Now

Post by: Emily Winsauer
Over the last few years, ecommerce trends have been driven in part by better tech: larger phones, stronger WiFi, more payment options, and better mobile security. But the buying process today is equal parts technology and psychology, and a successful ecommerce retailer has to understand and embrace both.  Sure, it's a bit of a balancing act, but the rewards are huge! 
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Mar07
5 Ways to Take Control of Your Local SEO

5 Ways to Take Control of Your Local SEO

Post by: Emily Winsauer

Even if you know basically nothing about SEO (search engine optimization), you still know that your business needs to show up in search results so new customers can find you online.

And for many businesses, it's essential to rank in a certain geographical area. If you run a dental practice in Knoxville, Tennessee, it doesn't help you much to rank for "whitening treatment options" in Seattle.

There are lots of things you can do to take control of your local SEO. Here are 5 of our best tips for getting your business found online by local customers!

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