Emily Winsauer

As VIEO's content director, Emily Winsauer was responsible for content strategy for VIEO and our clients for over 5 years. She recently moved to Seattle where she's still creating compelling content in her new role.

Recent Posts

Jan16
Facebook's News Feed Changes: What to Expect

Facebook's News Feed Changes: What to Expect

Post by: Emily Winsauer

Facebook's News Feed algorithm is changing to further prioritize posts shared and discussed by friends over public posts from brands, according to a Facebook post from Mark Zuckerberg. Beginning over the next few months, users' feeds will be largely determined by the content their social networks choose to share and interact with.

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Jul19
Behind the Scenes: Our Staff Blogging Guidelines

Behind the Scenes: Our Staff Blogging Guidelines

Post by: Emily Winsauer
Whatever your business, it's  really freaking hard to write and/or record all the pieces of content you need If you aren't working with an inbound agency like VIEO to produce it all (and, frankly, even if you are), it's nearly impossible to get the best results without involving the subject matter experts on your team.
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Jun26
14 Metrics that Reveal Website Functionality Problems

14 Metrics that Reveal Website Functionality Problems

Post by: Emily Winsauer
Redesign your website, they said. You’ll get so many new customers, they said.
 
Those of us who have been through the process once or twice know that it isn’t quite that simple, Many a beautiful website has failed to increase conversion rates and measurably impact revenue, but that doesn’t stop people from churning out pretty, poorly-functioning websites (and winning awards for them). 
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Jun01
How Content Marketing Is Like a Swiss Army Knife

How Content Marketing Is Like a Swiss Army Knife

Post by: Emily Winsauer

As a consumer, you experience a constant barrage of content marketing in the form of infographics, videos, blog posts (hint hint), social media posts, and much more. Good content marketing embraces a symbiotic relationship: the buyer comes away with useful or entertaining information, and you, their new favorite brand, leave a lasting impression without resorting to straight up advertisementwhich, for the most part, people hate. 

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May24
How to Do Keyword Research for Your Next Blog Post

How to Do Keyword Research for Your Next Blog Post

Post by: Emily Winsauer

Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.

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