Contact

Emily Winsauer

As VIEO's content director, Emily Winsauer is responsible for content strategy for VIEO and our clients. She works with the content team to create a wide range of compelling content designed to help our clients better connect with their customers.

Recent Posts

Jan05
8 Reasons to Use Buyer Personas to Guide Your Marketing

8 Reasons to Use Buyer Personas to Guide Your Marketing

Post by: Emily Winsauer

The first time I wrote about buyer personas was nearly 4 years ago, which is about a decade in internet-years (running slightly behind the equivalent 28 dog years). 

Chances are, you know what buyer personas are and the inbound marketing theory behind why they work. But some people haven't gotten around to using them yet, often because they don't want to devote the time to writing personas and getting their teams to use them if they don't think they'll see a solid ROI.

And you know what? That’s completely understandable! So here are 8 things that buyer personas can do to improve your marketing in a measurable way.

Read More >>
Dec28
Does the 1,000 True Fans Theory Work for Businesses?

Does the 1,000 True Fans Theory Work for Businesses?

Post by: Emily Winsauer

Back in 2008, the great Kevin Kelly of Wired magazine wrote a blog post that has since become internet-famous. Simply titled "1,000 True Fans," it outlines the theory that thanks to the internet, individual creators don't actually need to reach millions of people to make a living. All they need, he says, is about 1,000 true fans.

Read More >>
Dec15
VIEO's 2016 Holiday Hours

VIEO's 2016 Holiday Hours

Post by: Emily Winsauer

It's that time of year again ... a time for raucous office parties, white elephant gifts, and much-deserved time off with family and friends. But before we all head home to wrap presents and marathon Christmas movies in our pajamas, we thought we should probably share our holiday hours with all of our current and future friends and clients.

Read More >>
Dec06
Why Using Clickbait-Inspired Tactics Is Bad Content Marketing

Why Using Clickbait-Inspired Tactics Is Bad Content Marketing

Post by: Emily Winsauer

We've all done it—even the most savvy inbound marketing experts. You're absentmindedly scrolling through Facebook during the mid-afternoon slump when you suddenly stumble upon an article titled “She Tried to Wrestle an Alligator and You’ll Never Guess What Happened Next!”

You get a strange, uncontrollable urge in your index finger to click the link and see exactly what that crazy lady was up to. After spending a disappointing minute-and-a-half reading about a zoologist taking a blood sample, you realize: you've fallen for clickbait yet again.

Read More >>
Nov03
VIEO Takes Home 6 Trophies at 2016 Big Wigs

VIEO Takes Home 6 Trophies at 2016 Big Wigs

Post by: Emily Winsauer

We're proud to announce that thanks to all of your votes, VIEO took home all 6 of the Knoxville AAF Big Wig Awards for which we were nominated this year! 

The 2016 Big Wig winners are:

Candice McNamara, Best Digital Rep & Most Likely to Be My Boss in 10 Years (2nd year)

Emily Winsauer, Best Blogger (2nd year)

Torrie Boggs, Best Project Manager

John Goethert, Best SEO/SEM Specialist

Ryan Ridings Ridings, Best Web Developer (2nd year)

Read More >>