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Emily Winsauer

As VIEO's content director, Emily Winsauer is responsible for content strategy for VIEO and our clients. She works with the content team to create a wide range of compelling content designed to help our clients better connect with their customers.

Recent Posts

Feb16
Customer Lifetime Value: Why, How, and WTF

Customer Lifetime Value: Why, How, and WTF

Post by: Emily Winsauer

If you feel like you're behind the curve on calculating customer lifetime value, you're not alone. A surprising number of businesses have been hesitant to wade in to these murky waters, and even those who do often don't know how to make the most of this metric or what benchmarks to aim for.

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Feb07
What Is a Buyer Persona?

What Is a Buyer Persona?

Post by: Emily Winsauer

As a marketer or marketing director, you've almost certainly heard the term “buyer persona” tossed around among savvy colleagues. You probably have a vague sense of what it means, even if you don't exactly know how they're used on a daily basis.

While the idea of buyer personas can be valuable in all forms of marketing, they're absolutely essential to inbound marketing, an approach that has been rapidly taking over the marketing world. If you don't feel 100% confident in the concept yet, let's get on that!

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Jan05
8 Reasons to Use Buyer Personas to Guide Your Marketing

8 Reasons to Use Buyer Personas to Guide Your Marketing

Post by: Emily Winsauer

The first time I wrote about buyer personas was nearly 4 years ago, which is about a decade in internet-years (running slightly behind the equivalent 28 dog years). 

Chances are, you know what buyer personas are and the inbound marketing theory behind why they work. But some people haven't gotten around to using them yet, often because they don't want to devote the time to writing personas and getting their teams to use them if they don't think they'll see a solid ROI.

And you know what? That’s completely understandable! So here are 8 things that buyer personas can do to improve your marketing in a measurable way.

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Dec28
Does the 1,000 True Fans Theory Work for Businesses?

Does the 1,000 True Fans Theory Work for Businesses?

Post by: Emily Winsauer

Back in 2008, the great Kevin Kelly of Wired magazine wrote a blog post that has since become internet-famous. Simply titled "1,000 True Fans," it outlines the theory that thanks to the internet, individual creators don't actually need to reach millions of people to make a living. All they need, he says, is about 1,000 true fans.

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Dec15
VIEO's 2016 Holiday Hours

VIEO's 2016 Holiday Hours

Post by: Emily Winsauer

It's that time of year again ... a time for raucous office parties, white elephant gifts, and much-deserved time off with family and friends. But before we all head home to wrap presents and marathon Christmas movies in our pajamas, we thought we should probably share our holiday hours with all of our current and future friends and clients.

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