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Emily Winsauer

As VIEO's content director, Emily Winsauer is responsible for content strategy for VIEO and our clients. She works with the content team to create a wide range of compelling content designed to help our clients better connect with their customers.

Recent Posts

Jul19
Behind the Scenes: Our Staff Blogging Guidelines

Behind the Scenes: Our Staff Blogging Guidelines

Post by: Emily Winsauer
Whatever your business, it's  really freaking hard to write and/or record all the pieces of content you need If you aren't working with an inbound agency like VIEO to produce it all (and, frankly, even if you are), it's nearly impossible to get the best results without involving the subject matter experts on your team.
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Jun01
How Content Marketing Is Like a Swiss Army Knife

How Content Marketing Is Like a Swiss Army Knife

Post by: Emily Winsauer

As a consumer, you experience a constant barrage of content marketing in the form of infographics, videos, blog posts (hint hint), social media posts, and much more. Good content marketing embraces a symbiotic relationship: the buyer comes away with useful or entertaining information, and you, their new favorite brand, leave a lasting impression without resorting to straight up advertisementwhich, for the most part, people hate. 

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May24
How to Do Keyword Research for Your Next Blog Post

How to Do Keyword Research for Your Next Blog Post

Post by: Emily Winsauer

Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.

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May04
6 Trends in Retail Ecommerce You Can Implement Now

6 Trends in Retail Ecommerce You Can Implement Now

Post by: Emily Winsauer
Over the last few years, ecommerce trends have been driven in part by better tech: larger phones, stronger WiFi, more payment options, and better mobile security. But the buying process today is equal parts technology and psychology, and a successful ecommerce retailer has to understand and embrace both.  Sure, it's a bit of a balancing act, but the rewards are huge! 
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