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Holly Yalove

As VIEO’s chief strategist and one of our principals, Holly Yalove serves as the head digital and inbound marketing strategist for our clients. She has used her extensive management, sales, and marketing experience to dramatically increase our digital marketing business, helping us become the well-rounded agency we are today.

Recent Posts

Jan17
How to Invite People to Like Your Facebook Business Page

How to Invite People to Like Your Facebook Business Page

Post by: Holly Yalove

Interested in getting more likes on your company's Facebook Page? Sometimes, it's as simple as asking. Although organic reach is much more difficult to achieve on Facebook these days, inviting personal friends to like your Facebook Page is still a great way to start building your audience. But what if you're having trouble inviting people? Or what if the people you want to invite aren’t your actual Facebook connections? In this post, I'll cover everything you need to know to invite people to like your Facebook Page. 

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Mar31
How the Buyer’s Journey Fits into an Inbound Marketing Strategy

How the Buyer’s Journey Fits into an Inbound Marketing Strategy

Post by: Holly Yalove

Here’s a metaphor you don’t see everyday: inbound marketing is a lot like making jewelry.

Stick with me here. Before becoming VIEO’s principal & chief strategist, I spent several years in the world of ecommerce, designing handcrafted jewelry via my homegrown business, Sweet Sparkle Designs. Although the two industries might at first seem unrelated, the skills I employed as a jewelry designer easily transferred to my role in inbound marketing. 

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Oct02
When Is It Time to Hire a Full-Time Social Media Manager?

When Is It Time to Hire a Full-Time Social Media Manager?

Post by: Holly Yalove

It wasn’t all that long ago when businesses were first dipping their toes in the waters of social spaces like Facebook and Twitter. In the beginning, many marketers learned to use social media in between other job functions. Maybe they read books or articles online, attended seminars, or asked colleagues for advice. But back then, even the notion of hiring a full-time social media manager seemed like nothing short of paying someone to play on the Internet all day—remember those days?

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