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4 Email Tips and Tricks That Don’t Actually Work

Post by: John Goethert

The average person checks e­mail 15 times a day, and—let’s face it—many of us are well above average in that respect. And while not everyone is an expert in email marketing, we know which emails make us loyal customers and which lead us straight to the unsubscribe button (if we can find it).

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3 Ways to Build Your Email List for Free

Post by: John Goethert

Well, I just received an email list to start a promotion and guess what—only 20 addresses. And I'm not even sure if they're still good. If you're starting from scratch, building an email list can seem like an impossible task. Plus, there really isn't a quick way to fill your lists.

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How to Get Better Responses through Your Online Forms

Post by: John Goethert

“So, Russ, what is your biggest challenge with your website?”

When I asked my friend Russell about his day-to-day digital experience as a small business owner, I thought he would say something like “not enough organic traffic” or “creating content for social,” so I was surprised when he said his consistent headache was his employment application form.

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Developing an Online Marketing Strategy for a New Product

Post by: John Goethert

It’s official… your company has been given the green light on that new widget. As the Digital Marketing Director, it's your job to make sure the world knows about it.

But where do your start building a marketing strategy for a new product? Obviously, the sooner you start planning the better—getting your ducks in a row takes time. Knowing which ducks to line up, and which order they need to be in, takes even more.

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A/B Testing Marketing Emails Using Buyer Personas

Post by: John Goethert

Over the last few years, I’ve developed a new hobby… email subject lines (not quite as fun as my other hobby, mountain biking). It’s strange, I know, but I’m really interested in the psychology of what catches people's eyes and why.

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Abandoned Shopping Cart Emails Can Earn Back Thousands

Post by: John Goethert

My many years of experience in working retail started back in college. In the attempt to augment my disposable income (i.e. beer money), I worked at a small shop selling t-shirts and trinkets.

Along with many unique, fun items, we had competitive prices and an educated staff. We knew that if someone walked in the front door, we would more than likely make a sale.

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