Justin Champion is the author of Inbound Content, Principal Content Professor for HubSpot Academy, Adjunct Lecturer for the University of Florida, and one half of Wild We Wander. Justin created HubSpot Academy's Content Marketing Course, which has awarded over 40,000 certifications to professionals across the globe since November 2016. You can find him on Twitter @JustinRChampion.
Every effective content marketer knows that reporting and analyzing their efforts is vital to their success.
At some point, you’re going to have to communicate the performance of your work to your manager and the rest of the team. To set yourself up for success, we’re going to review 11 performance metrics you should consider tracking.