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Editing Resources to Keep Your Content Sharp

Post by: Kareta Johnson

Have you ever written an article or blog post, looked back on a sentence, and felt like something was just wrong with it? Maybe you played a round of “Is it actually wrong, or have I just been looking at it too long?”

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Our 5 Favorite HubSpot Features Rolled Out at INBOUND15

Post by: Kareta Johnson

 Around 10,000 excited marketers gathered in Boston this week for entertainment, networking, over 170 educational sessions, and big announcements. Last year, HubSpot announced their new CRM platform, the powerful email app Sidekick with real-time notifications, and the HubSpot editorial calendar.

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How to Budget Time Each Day for Business Blogging

Post by: Kareta Johnson

Between work, family, and the Earth's rotation refusing to throw us a few extra hours, business blogging may often feel like one more commitment than you can handle. On top of that, recent research suggests that to generate a meaningful boost in organic traffic, you need a minimum of 11 posts per month, making effective business blogging a substantial time commitment.

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How to Write in a “Company Voice”

Post by: Kareta Johnson

To be honest, the concept of a “company voice” is one that makes a lot of business owners uncomfortable. “Voice” sounds like something you’d discuss in a college literature class, not necessarily in the office. Moreover, describing the term can be a little prickly. Even as marketing professionals, we often feel like we know what it is, but struggle to put it into precise technical terms.

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What Is INBOUND15?

Post by: Kareta Johnson

 

Some excited VIEOans are gearing up and heading to Boston this September for INBOUND15. If you haven't heard about it, imagine this—a room with over 10,000 inspired marketers from every industry, over 170 educational sessions, five of the baddest keynote speakers in the game, comedians, and a lot of happy hours.

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Can Traditional and Digital PR Work Together?

Post by: Kareta Johnson

If you’re anything like me, you still get a kick out of funny Chick-fil-A billboards or outlandish Super Bowl commercials. After all, any good marketer knows that traditional PR isn't extinct—it’s just reinventing itself.

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