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4 Basic Ways to Leverage Pinterest for Your Business

Post by: Katie Friedman

To those unfamiliar with the site, Pinterest probably seems like a vast uncharted terrain akin to The Revenant’s depiction of the Northern Plains, but with nail art.

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How to Use Call Tracking for Your Business

Post by: Katie Friedman

Your business is your baby, so naturally you want to raise it well. You’ve put years of effort into business development and taken all the necessary steps to ensure your success. If you practice inbound marketing, these steps have probably included digital marketing campaigns to convert leads and various analytical tools to determine which campaigns were most effective.

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Using Basecamp to Manage Website Design Projects

Post by: Katie Friedman

As a project manager, your daily schedule is often a complex juggling act with multiple projects in the air at once. You’ve got clients to assist, designers and writers to manage, and data to collect and analyze. It’s hardly surprising that you might feel like a Flying Karamazov Brother after a while (without the kilts, tutus, and charming theatrics, of course). While it’s rewarding to deliver a polished final product to happy clients, your job can also be time-consuming and overwhelming.

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How to Write a Call-to-Action That Will Earn Clicks

Post by: Katie Friedman

Either through sterling inbound marketing strategy or pure luck, you’ve attracted visitors to your website. They’ve clicked through your content, read your blog, and finally settled on a landing page, where they’re presented with an offer. Like Indiana Jones in The Raiders of the Lost Ark, these visitors have to decide whether to pick up the golden idol.

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Landing Page Best Practices: When to Use Smart Content

Post by: Katie Friedman

According to a study conducted by Econsultancy and Monetate, 94% of businesses believe that personalization is the key to their success.

That shouldn't be a surprise to an inbound marketer; in general, our experience shows that people respond best to marketing that's tailored to them and their interests.

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Will Snapchat Work for Your Business?

Post by: Katie Friedman

When you’re looking for innovative new ways to connect with your buyer personas, social media is a great place to start. Not only does maintaining an active social presence show that your company is up-to-date on the latest trends and technology (which is a must), but it also allows you to further engage with followers and generate more creative content.

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