As one of VIEO's graphic designers, Lauren Nelson works on in-house and client design projects like ebooks, infographics, and websites. Though illustration is her favorite, she also enjoys layout design, including magazine layouts and book covers.
(Editor's Note: We update this post as we become aware of changes to social media image sizes and requirements.)
As designers, we've all been there: you create a beautiful new Facebook or Twitter cover photo, only to have the platform change its social media image sizes the next day.
Social media and visual content go hand in hand, and social networking sites frequently update their social media image sizes and formats to promote a rich visual experience. In general, this has been good for businesses that can keep up; numerous studies demonstrate that visual content is much more engaging than just text.Read more >
Launched back in February, Snapchat’s On-Demand Geofilters are a powerful social media marketing tool that lets you create a custom filter for any occasion.
Previously, Snapchat only allowed businesses to advertise with sponsored geofilters, which weren't affordable for small businesses—the price of a sponsored filter can be as much as $700,000 per day! With on-demand geofilters, you can pay as little as $5.Read more >
Think of landing pages as the pickup lines of the inbound marketing world. In both situations—whether you're at a bar or online—you're trying to convince another person to hang out with you longer by getting their contact information. Then you have more time to convince them to take the next action, whether that means agreeing to a second date or (in most cases) downloading a digital offer.Read more >
A website, much like a résumé, is intended to reflect your best self. Color schemes, crisp images, and user interface design are all integral to a successful website—as are font choices. All these choices together let visitors know how serious and effective you are as a business. Poor design with a horrible font will certainly turn business away.Read more >
I don’t know about you, but anytime I’m perusing SlideShares and come across a call-to-action (CTA), I get pretty excited. Unfortunately, what happens next isn’t exciting at all. As a matter of fact, it can be pretty aggravating. You click the CTA and wah wah waaaah—nothing happens! What’s up with that?Read more >
If you haven’t heard of SlideShare, it's time to jump on the bandwagon. It’s the YouTube of slide presentations, or "decks," and the site gets tons of monthly visitors—around 60 million!
So how does it work? Well, the site converts your SlideShare presentation into an embeddable code that you can put pretty much anywhere.Read more >