Lauren Nettles

As VIEO's content marketing strategist, Lauren Nettles creates content strategy for VIEO and our clients. She works with the content team to create, document, and revise creative content strategies that help clients and customers better understand each other.

Recent Posts

Jul27
How Growth-Driven Marketing Gets Conversions

How Growth-Driven Marketing Gets Conversions

Post by: Lauren Nettles

By now, you've probably heard us talking a lot about Growth-Driven Marketing and how important it is to keep your marketing fresh and flexible. If you need a refresher on what growth-driven marketing actually is, here's the short version: growth-driven marketing is based on what your business needs right now instead of what you planned to need whenever you made your marketing plan. 

It's a simple idea, but it is a little different from how some marketers may be used to creating traditional marketing plans. But we promise that growth-driven marketing makes a difference. And we have the numbers to prove it to you! 

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Jul10
How to Create Authentic Content

How to Create Authentic Content

Post by: Lauren Nettles

 

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” 

 Brené Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.  

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Jun19
SEO Terms to Improve Your Web Literacy - Part 2

SEO Terms to Improve Your Web Literacy - Part 2

Post by: Lauren Nettles

Welcome back! It's time to finish up our list of common SEO, PPC, and digital-marketing-world-related terms that can help you better understand exactly what's going on with your campaigns. If you haven't checked out Part 1 yet, I recommend you do so you can put even more terms in your brain.

I also recommend a cup of coffee and a notepad, unless you're one of those morning people I keep hearing about, and you have a photographic memory.

Let's get going!

It's gonna be a wild ride!

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Jun06
How to Get High-Quality Google Reviews

How to Get High-Quality Google Reviews

Post by: Lauren Nettles

Internet reviews can be baffling to say the least. Sometimes, you go to make a purchase on a certain online retailer, click on the reviews hoping to see the true faults in the product, and find something along the lines of this review instead:

"This product literally saved my entire family from a burning building and paid off my student loans, but I didn't like the color. 1 star." 

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May02
SEO Terms to Improve Your Web Literacy - Part 1

SEO Terms to Improve Your Web Literacy - Part 1

Post by: Lauren Nettles

Have you ever been sitting in a meeting, listening closely, nodding along, only to suddenly realize you have no idea what at least 90% of the words coming out of your coworkers' mouths even mean?

This actual gif record of introverted me in a sales meeting is a great example

It's understandable to get lost in the incredibly-fast-paced world of digital marketing, especially when it comes to keeping up with the terminology. Here's a handy list and explanations of common SEO, PPC, and other digital marketing terms that will keep you from having an existential crisis in your next meeting. Well, at least not one based on having no idea what's going on. I can't promise anything else. 

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