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WordPress and The Flywheel: Attract, Engage, and Delight with Plugins

Post by: Lauren Nettles

As inbound marketers, we’re always trying to learn new things, keep up with best practices, help our customers get what they need, track analytics, adjust our plans, remember to eat lunch – we’re busy folks. As more things are added to our plate, it can get complicated to balance the day-to-day tasks with the most important end goal: delighting our customers.

That’s where technology comes in handy! A lot of tech, like the multitude of plugins that you can add to your WordPress site, is incredibly helpful at knocking out the most time-consuming aspects of marketing.

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Why We Abandoned IE11 (And Why You Should Too)

Post by: Lauren Nettles

Way back in 1995, Microsoft released the first iteration of Internet Explorer and blew everyone’s socks right off. Web designers and developers finally had a browser that supported CSS, and it introduced Java and applets to the world.

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Throw Out Your GIFs and Improve Page Load Times with MP4s

Post by: Lauren Nettles

We at VIEO love a good GIF – you should see our Slack channels – but we have to acknowledge a sad truth about these excellent ways to express emotions:

They’re inefficient, they don’t look as good as they could, and they slow down your page load time.

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How to Use Marketing & Sales Automation Without Becoming a Robot

Post by: Lauren Nettles

Most of us can agree that the concept of automation sounds a little scary. Are robots going to be doing everything? If so, how are we supposed to trust this little dude to get work done for us?

It's trying its best - bless its heart.

When you hear the phrase "Marketing & Sales Automation," do you think of the business equivalent of that robot - just throwing quotes and bad email templates all over the place, hoping at least some make it to the metaphorical cereal bowl that is your customer? Luckily, automation is much more helpful than that. 

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Lauren Nelson Promoted to Senior Graphic Designer

Post by: Lauren Nettles

If you follow VIEO, you’re probably familiar with Lauren’s striking graphic and web design work – including VIEO's stunning new website. So, it should come as no surprise that she’s earned a promotion to Senior Graphic Designer!

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11 Things to Do Instead of Buying Email Lists

Post by: Lauren Nettles

Your boss has given you a task: get more names in your email database before an upcoming sales promotion. They don't really know where to start, so they suggest getting one of the many email lists for sale on the web. To them, buying email lists sounds like the easy option—just purchase, import, and send.

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