Lauren Nettles

As VIEO's content marketing strategist, Lauren Nettles creates content strategy for VIEO and our clients. She works with the content team to create, document, and revise creative content strategies that help clients and customers better understand each other.

Recent Posts

Oct05
How to Write a Services Page That Converts Visitors into Leads

How to Write a Services Page That Converts Visitors into Leads

Post by: Lauren Nettles

If you found this post by Googling something like “how to write a services page,” I bet you scrolled past a dozen articles lumping products and services together.

Yep, I saw them too. While there is a great deal of overlap in writing about products and services, there are some important differences that affect how and what you should write if you’re promoting a service-driven business.

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Sep24
How Schema Markup Affects your SEO

How Schema Markup Affects your SEO

Post by: Lauren Nettles

If it feels like SEO is evolving every day, that's because it is - search engines are constantly trying to determine how to get information to searchers in the most effective, simple way possible. 

Which brings me to one of the most under-used, perhaps unappreciated evolutions of SEO: schema markup. Schema markup affects your SEO by helping search engines understand what the data they're pulling from your website actually means, giving you more opportunities to reach the people looking for that specific information. 

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Sep06
How to Do Keyword Research for Your Next Blog Post

How to Do Keyword Research for Your Next Blog Post

Post by: Lauren Nettles

Even though the field of SEO is changing rapidly, keyword research is still an important part of optimizing your content for search engines. It's just that now, instead of targeting a single keyword or phrase, you'll be working with clusters of keywords around a topic. But the process is similar—finding the proper keywords requires you to step into your client’s shoes and figure out what they would search for to find your services.

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Jul27
How Growth-Driven Marketing Gets Conversions

How Growth-Driven Marketing Gets Conversions

Post by: Lauren Nettles

By now, you've probably heard us talking a lot about Growth-Driven Marketing and how important it is to keep your marketing fresh and flexible. If you need a refresher on what growth-driven marketing actually is, here's the short version: growth-driven marketing is based on what your business needs right now instead of what you planned to need whenever you made your marketing plan. 

It's a simple idea, but it is a little different from how some marketers may be used to creating traditional marketing plans. But we promise that growth-driven marketing makes a difference. And we have the numbers to prove it to you! 

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Jul10
How to Create Authentic Content

How to Create Authentic Content

Post by: Lauren Nettles

 

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” 

 Brené Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.  

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