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Using Buyer Personas to Drive Ecommerce Strategy

Post by: Maria Talley

"Enchantment changes skeptics and cynics into believers and the undecided into the loyal" - Guy Kawasaki Enchantment: The Art of Changing Hearts, Minds, and Actions

Selling online can be tricky. As marketers, it’s easy to get caught up in stimulating customer behavior right at the point of purchase, often disregarding how and why shoppers arrive there.

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Social Media for Healthcare: The 5 Essential Elements

Post by: Maria Talley

As an Internet Marketing Manager, I've helped many clients in the healthcare industry gain the online exposure that they deserve, particularly through social media. The purpose of my efforts is not only to use the power of social media for connecting healthcare professionals with the potential patients, but also to nurture existing connections. In my opinion, using social media for healthcare builds a holistic and transparent approach to understanding the needs of the consumers when it comes to their health.

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How to Solve the Biggest Problem with Ecommerce Conversion Rates

Post by: Maria Talley

Attention, ecommerce marketers! According to Baymard Institute, a web research company in the UK, 67.45% of online shopping carts are abandoned. Furthermore, 25% of prospective customers leave online stores prior to purchase because website navigation is too complicated.

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Using the Hubspot Social Inbox for Increased Social Engagement

Post by: Maria Talley

As an Internet Marketing Manager, I spend a lot of time sharing tons of content on social media. I used to struggle to remember login information for all of my clients’ social media accounts.

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5 Ways to Avoid Fake Facebook Likes

Post by: Maria Talley

Picture this: you just invested time and effort to create a stellar Facebook page for your business. You have carefully crafted a compelling company description and designed a beautiful header image. You are ready to post and roll! What’s next?

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Get More Engagement on LinkedIn: 5 Steps to a Stellar Company Page

Post by: Maria Talley

Here's an interesting piece of trivia: did you know that LinkedIn has 259 million registered users across the globe, and that every second, two new professionals join the network? LinkedIn is the world’s largest online professional network, with members in over 200 countries and territories. Furthermore, LinkedIn counts executives from all of the 2013 Fortune 500 companies as members, and more than 3 million companies have LinkedIn Company Pages.

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