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WordPress and The Flywheel: Attract, Engage, and Delight with Plugins

Post by: Max Willner

As inbound marketers, we’re always trying to learn new things, keep up with best practices, help our customers get what they need, track analytics, adjust our plans, remember to eat lunch – we’re busy folks. As more things are added to our plate, it can get complicated to balance the day-to-day tasks with the most important end goal: delighting our customers.

That’s where technology comes in handy! A lot of tech, like the multitude of plugins that you can add to your WordPress site, is incredibly helpful at knocking out the most time-consuming aspects of marketing.

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Throw Out Your GIFs and Improve Page Load Times with MP4s

Post by: Max Willner

We at VIEO love a good GIF – you should see our Slack channels – but we have to acknowledge a sad truth about these excellent ways to express emotions:

They’re inefficient, they don’t look as good as they could, and they slow down your page load time.

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How to Save Money and Get Better Results with Ad Management

Post by: Max Willner

Back at the end of January 2019, Google started really stepping up their marketing efforts around their PPC management services.

"...our Google Ads experts are identifying key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text," reads the email received by some Google advertisers.

Sounds like a dream come true, right? 

Like with most dreams, it's always a good idea to think it through before diving in. Remember, Google is trying to make money off your ads too - sometimes their suggestions may be favorable for them, but not the best option for you. 

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What's the Difference Between PPC and CPC?

Post by: Max Willner

If you're relatively new to the world of PPC and digital advertising, the abundance of acronyms for different terms and metrics may be a little overwhelming. Two of the first terms you're likely come across are PPC and CPC—"pay per click" and "cost per click."

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How Schema Markup Affects your SEO

Post by: Max Willner

If it feels like SEO is evolving every day, that's because it is - search engines are constantly trying to determine how to get information to searchers in the most effective, simple way possible. 

Which brings me to one of the most under-used, perhaps unappreciated evolutions of SEO: schema markup. Schema markup affects your SEO by helping search engines understand what the data they're pulling from your website actually means, giving you more opportunities to reach the people looking for that specific information. 

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New Data on Why People Hate Ads: Too Many, Too Intrusive, Too Creepy

Post by: Max Willner

Advertising is only getting more pervasive, obnoxious, and intrusive. That's not my personal opinion (though I absolutely agree); that's the internet speaking.

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