Melanie Chandler

As design director, Melanie Chandler leads the design team and works with them to create consistently compelling and engaging website designs, images for digital marketing, and other visual content to communicate corporate identity and drive traffic on websites and social media.

Recent Posts

Nov17
Web Design Terms for the Uninitiated

Web Design Terms for the Uninitiated

Post by: Melanie Chandler

Working with an agency to create a website for your business can be intimidating, but we do everything we can to help our clients every step of the way.

If you don't have a background in web design and development, some of the web design terms you may hear during the website process can seem like a foreign language, but we don’t want you reaching for a dictionary or attempting to turn on the subtitles.

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Sep20
The Best Apps to Schedule Posts on Instagram

The Best Apps to Schedule Posts on Instagram

Post by: Melanie Chandler

In June 2016, Instagram announced that it now has over 500 million users, over 300 million of whom are active everyday. That's a lot of cute pets and fancy burgers!

If Instagram isn't already part of your social media marketing, it's time to reconsider. The number of companies joining Instagram is growing rapidly, because it makes it easy for businesses to share their company stories and brand identities through visual content.

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Jul18
Client Spotlight: My Family Dentistry Website Redesign

Client Spotlight: My Family Dentistry Website Redesign

Post by: Melanie Chandler

There's something satisfying about being able to redesign one of your first big projects. Looking back at my initial designs, I have plenty of "What was I thinking?!" moments. 

Last year, when our long-term client My Family Dentistry needed a website redesign, I had the chance to revisit one of the first design projects I led here at VIEO—a design I started all the way back in 2013. While I'm still proud of that work, it's great to have a chance to one-up myself.

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Jun08
Client Spotlight: Knoxville Dermatology Group

Client Spotlight: Knoxville Dermatology Group

Post by: Melanie Chandler

 

When we redesigned Knoxville Dermatology Group’s website last year, it was in need of a major update. It had a strong color scheme, but not much content—the home page consisted of navigation, a giant "hero image," and a feed of recent blog posts. Not much to grab visitors' attention or help them find what they're looking for!

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May20
Using Cognitive Fluency in Web Design

Using Cognitive Fluency in Web Design

Post by: Melanie Chandler

I'm sure you've heard me say it many times, but web design is about creating a blend of beautiful design and functionality. A website can be drop-dead gorgeous, but if it doesn’t do what customers need it to, the site loses credibility and value.

But how do you know exactly what visitors are expecting from a site? Not only what content they expect to find, but how they expect the site to behave? That's where cognitive fluency comes in to the web design process.

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