As VIEO's content marketing strategist, Nikki Sneed creates content strategy for VIEO and our clients. She works with the content team to create, document, and revise creative content strategies that help clients and customers better understand each other.
Over the last few weeks, most of us have gotten a crash course in the remote working lifestyle. We’ve moved into home offices or set up workspaces around the house, learned through trial and error where the best internet connection is, and probably forgotten to mute ourselves before using The Parent Voice at least once.Read more >
We’re all looking for ways to pivot our business strategy considering the changing landscape of commerce. People aren’t coming into stores — whether by choice or government mandate — as the COVID crisis continues to expand. So, what are small businesses to do?
Well, first things first, just because the customers aren’t physically at your door doesn’t mean they aren’t looking for you! They’ve moved online, from the safety of their homes, and you should join them!
Now is the time to improve your digital presence so that you can continue providing your products and services to your customers. Here are the top three ways you can improve your company’s online presence — and the reasons why you should!Read more >
As the days stretch into weeks, it’s difficult to find any industry, any company, anything NOT affected by the Coronavirus pandemic. Storefronts are closed, bars and restaurants are operating as curbside services only — or are shuttered altogether — and companies are looking for a path forward.
We’re all struggling through these “trying times” together and looking for the way toward the “new normal” — aren’t those the phrases we keep seeing in every single marketing email? But, cliché or not, that’s exactly what we’re doing. We ARE in this together and we WILL find a new normal.
In fact, some businesses have already started clawing their way toward their future by capitalizing on the one thing that has stayed constant through all of this — the importance of an SEO strategy.Read more >
When you are used to working with an in-office team, being suddenly faced with remote work can be chaotic. How is everyone going to remain on the same page? How are you going to keep projects on schedule or plan out messaging?Read more >
We all know that switching from in-office to completely digital communication is not as simple as opening your email app, typing in your eloquent, well-thought-out ideas, and CC-ing the whole team.
In fact, communicating with your remote workforce is far more complicated if you want to ensure that everyone on your team remains engaged, feels heard, and continues acting as a solid unit.
Even with weeks of preparation, it can be difficult to plan for every scenario and really adapt smoothly to digital communication. After all, what calls for a full-team meeting? What can be sent in an email? What is better left as a comment in project management software or your content calendar? More importantly, how do you line up everyone’s schedules, especially across time zones?Read more >