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How to Optimize for the Best Ecommerce Conversion Rate

Post by: Nikki Sneed

You’ve painstakingly created your ecommerce website, complete with a delightful and intentional conversion path, but how do you know that it’s optimized for the best ecommerce conversion rate

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Why You Should Only Use One Agency for Your Digital Marketing

Post by: Nikki Sneed

So much to do and so little time — such is the life of a sought-after company, in any field or service area. Content creation, marketing efforts, print and digital design, public relations, not to mention managing day-to-day operations, hiring, sales, website and social media maintenance and engagement… you’ve got a lot on your plate! But having a dedicated digital marketing agency can help take some of that pressure off your overworked shoulders.

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How to Use Marketing & Sales Automation Without Becoming a Robot

Post by: Nikki Sneed

Most of us can agree that the concept of automation sounds a little scary. Are robots going to be doing everything? If so, how are we supposed to trust this little dude to get work done for us?

It's trying its best - bless its heart.

When you hear the phrase "Marketing & Sales Automation," do you think of the business equivalent of that robot - just throwing quotes and bad email templates all over the place, hoping at least some make it to the metaphorical cereal bowl that is your customer? Luckily, automation is much more helpful than that. 

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How to Write a Services Page That Converts Visitors into Leads

Post by: Nikki Sneed

If you found this post by Googling something like “how to write a services page,” I bet you scrolled past a dozen articles lumping products and services together.

Yep, I saw them too. While there is a great deal of overlap in writing about products and services, there are some important differences that affect how and what you should write if you’re promoting a service-driven business.

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How to Create Authentic Content

Post by: Nikki Sneed

 

“Authenticity is a collection of choices that we have to make every day. It's about the choice to show up and be real. The choice to be honest. The choice to let our true selves be seen.” 

 Brené Brown, The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are

That might sound a little extreme for something like writing social media posts or blogs, but I honestly don't think so. I'll put my bleeding heart aside for a moment and get technical: research consistently shows that purchasing choices are not influenced by logic. Emotions drive most consumer decisions.  

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16 Email Marketing Mistakes You Can Easily Avoid

Post by: Nikki Sneed

Email has long been a cornerstone of digital marketing, and even after all these years and the mountains of spam we receive, it continues to be one of the most effective. Almost all businesses are doing at least some  email marketing, but few actually optimize their email campaigns to get the kind of ROI they're capable of.

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