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Rachel Vaughn

As a content marketer for VIEO Design, Rachel Vaughn brings serious research chops and boatloads of personality to everything she writes for VIEO and our clients. In particular, she spends her time writing blog posts, website pages, workflow emails, and other marketing materials designed to engage readers and help them connect with VIEO and our clients.

Recent Posts

Feb21
Facebook Ads vs. Google Ads: Should it Really Be Either/Or?

Facebook Ads vs. Google Ads: Should it Really Be Either/Or?

Post by: Rachel Vaughn

So you’ve decided to live your dreams, turning your idea for artisanal ice cubes into a wildly successful and lucrative reality. Congratulations on this exciting development! We've been looking for the perfect accompaniment to our white wine punch. For a long time, we thought that accompaniment was a sense of deep and abiding loneliness (also, Tang), but realize now that what our signature beverage really needed was frozen water perfumed with cardamom and beef broth.

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Dec23
7 Ways to Use Google Site Search

7 Ways to Use Google Site Search

Post by: Rachel Vaughn

First impressions are important. When it comes to your business relationships or your video application to a regional amateur ostrich wrestling competition, it’s hard to shake the vision others have created of you once it’s been formed.  

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Nov21
VIEO Grows: Meet Brian Greer

VIEO Grows: Meet Brian Greer

Post by: Rachel Vaughn

As the end of the year creeps closer and the level of motivation in many offices dip lower than  our ability to stay awake after Thanksgiving dinner, we’ve doubled down on our commitment to driving better inbound marketing and web design in Knoxville. To that end, we’re delighted to welcome Brian Greer to our team at VIEO Design.

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Nov04
Bouncing Emails: What Does Blacklisted Mean?

Bouncing Emails: What Does Blacklisted Mean?

Post by: Rachel Vaughn

Email is a vital component of your marketing strategy, whether it’s outbound or — our personal favorite (and specialty) — inbound focused. When trying to reach your ideal buyer personas directly, an email campaign can help to create the targeted appeal that will garner better opening and click rates for your efforts.

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Oct17
What Marketers Need to Know about Google AMP

What Marketers Need to Know about Google AMP

Post by: Rachel Vaughn

In a noisy marketplace, it’s easy for your message to get lost in the din. Simply going bigger and louder on your ads and marketing may be a tactic that works for some brands, but that can also waste a lot of energy, time, and money with little to show for it. For companies that don’t have the resources to spend on the digital equivalent of an indiscriminate brush fire, your web design and inbound marketing strategy must be fine-tuned to draw readers, shares, and customers.

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