Rachel Vaughn

As a content marketer for VIEO Design, Rachel Vaughn brings serious research chops and boatloads of personality to everything she writes for VIEO and our clients. In particular, she spends her time writing blog posts, website pages, workflow emails, and other marketing materials designed to engage readers and help them connect with VIEO and our clients.

Recent Posts

Dec12
VIEO Grows: Meet Lindsay Elsten

VIEO Grows: Meet Lindsay Elsten

Post by: Rachel Vaughn

2017 has been a breathtaking year for VIEO, with a wide scope of exciting new digital marketing and web design projects, long-awaited site releases, and insupportable fashion choices. And since we don’t have plans to ever stop pairing tuxedo jackets with cut-off sweatpants (you can pry them from our cold, dead hands), we thought it’d be prudent to focus efforts on further growth for our award-winning team. 

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Mar24
5 Times Classic Ads Got Buyer Personas Exactly Right

5 Times Classic Ads Got Buyer Personas Exactly Right

Post by: Rachel Vaughn

In the endless, heaving, cacophonous desert rave of on-and-offline marketing, you’re going to find stuff you like and (more often) stuff you don’t. Not all ads are geared toward every buyer persona, so naturally, not all advertising is going to appeal to you. You may greet the majority of these marketing attempts with a variety of responses, ranging from annoyance to vague indifference. 

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Mar17
VIEO Grows: Meet Mitch Transue

VIEO Grows: Meet Mitch Transue

Post by: Rachel Vaughn

Last year was a time of incredible growth for VIEO. Our agency continued to expand in response to the influx of creative, exciting work from new and familiar clients. We added project managers, a Director of Business Development, several confused wasps (how did they even get in?!), a Search Marketing Director – and now we’re pleased to welcome our newest member of 2017! 

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Feb21
Facebook Ads vs. Google Ads: Should it Really Be Either/Or?

Facebook Ads vs. Google Ads: Should it Really Be Either/Or?

Post by: Rachel Vaughn

So you’ve decided to live your dreams, turning your idea for artisanal ice cubes into a wildly successful and lucrative reality. Congratulations on this exciting development! We've been looking for the perfect accompaniment to our white wine punch. For a long time, we thought that accompaniment was a sense of deep and abiding loneliness (also, Tang), but realize now that what our signature beverage really needed was frozen water perfumed with cardamom and beef broth.

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Dec23
7 Ways to Use Google Site Search

7 Ways to Use Google Site Search

Post by: Rachel Vaughn

First impressions are important. When it comes to your business relationships or your video application to a regional amateur ostrich wrestling competition, it’s hard to shake the vision others have created of you once it’s been formed.  

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