Rachel Vaughn

As a content marketer for VIEO Design, Rachel Vaughn brings serious research chops and boatloads of personality to everything she writes for VIEO and our clients. In particular, she spends her time writing blog posts, website pages, workflow emails, and other marketing materials designed to engage readers and help them connect with VIEO and our clients.

Recent Posts

Feb20
VIEO Grows: Welcome Max Willner

VIEO Grows: Welcome Max Willner

Post by: Rachel Vaughn

One fringe benefit of having an incredible team is that when we begin looking for a new member to join us in marketing and pun-related excellence, we’re also able to draw incredible talent. Another benefit is quick access to the creek behind our office, where we hope to one day install a very short zip line. But before realizing our dream of thrilling low-speed adventure, we needed to grow further to support SEO strategy and ad campaign management for our clients. To that end, we’re excited to welcome Max Willner as our new Digital Marketing Manager.

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Jan30
VIEO Grows: Welcome Lauren Nettles

VIEO Grows: Welcome Lauren Nettles

Post by: Rachel Vaughn

The new year is a time for meeting new goals and with 2018 just underway, we’re determined to start it off right. To keep pace with our current project load and the influx of new and exciting projects we’ll be taking on, our award-winning team at VIEO Design needed to grow – again. After an exhaustive search and many awkward handshakes that went on for way too long (which is still a better alternative to five uninterrupted minutes of business-casual hair stroking) we welcome Lauren Nettles as our new Content Marketing Strategist.

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Dec12
VIEO Grows: Meet Lindsay Elsten

VIEO Grows: Meet Lindsay Elsten

Post by: Rachel Vaughn

2017 has been a breathtaking year for VIEO, with a wide scope of exciting new digital marketing and web design projects, long-awaited site releases, and insupportable fashion choices. And since we don’t have plans to ever stop pairing tuxedo jackets with cut-off sweatpants (you can pry them from our cold, dead hands), we thought it’d be prudent to focus efforts on further growth for our award-winning team. 

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Mar24
5 Times Classic Ads Got Buyer Personas Exactly Right

5 Times Classic Ads Got Buyer Personas Exactly Right

Post by: Rachel Vaughn

In the endless, heaving, cacophonous desert rave of on-and-offline marketing, you’re going to find stuff you like and (more often) stuff you don’t. Not all ads are geared toward every buyer persona, so naturally, not all advertising is going to appeal to you. You may greet the majority of these marketing attempts with a variety of responses, ranging from annoyance to vague indifference. 

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Mar17
VIEO Grows: Meet Mitch Transue

VIEO Grows: Meet Mitch Transue

Post by: Rachel Vaughn

Last year was a time of incredible growth for VIEO. Our agency continued to expand in response to the influx of creative, exciting work from new and familiar clients. We added project managers, a Director of Business Development, several confused wasps (how did they even get in?!), a Search Marketing Director – and now we’re pleased to welcome our newest member of 2017! 

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Feb21
Facebook Ads vs. Google Ads: Should it Really Be Either/Or?

Facebook Ads vs. Google Ads: Should it Really Be Either/Or?

Post by: Rachel Vaughn

So you’ve decided to live your dreams, turning your idea for artisanal ice cubes into a wildly successful and lucrative reality. Congratulations on this exciting development! We've been looking for the perfect accompaniment to our white wine punch. For a long time, we thought that accompaniment was a sense of deep and abiding loneliness (also, Tang), but realize now that what our signature beverage really needed was frozen water perfumed with cardamom and beef broth.

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