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VIEO Grows: Meet Mitch Transue

Post by: Rachel Vaughn

Last year was a time of incredible growth for VIEO. Our agency continued to expand in response to the influx of creative, exciting work from new and familiar clients. We added project managers, a Director of Business Development, several confused wasps (how did they even get in?!), a Search Marketing Director – and now we’re pleased to welcome our newest member of 2017! 

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Facebook Ads vs. Google Ads: Should it Really Be Either/Or?

Post by: Rachel Vaughn

So you’ve decided to live your dreams, turning your idea for artisanal ice cubes into a wildly successful and lucrative reality. Congratulations on this exciting development! We've been looking for the perfect accompaniment to our white wine punch. For a long time, we thought that accompaniment was a sense of deep and abiding loneliness (also, Tang), but realize now that what our signature beverage really needed was frozen water perfumed with cardamom and beef broth.

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The 6 Best Podcasts for Marketing Directors

Post by: Rachel Vaughn

Much like the rippling surface of a multilayered JELLO tower at the center of an elaborate 1970s wedding buffet, the inbound marketing landscape can shift, tilt, and wobble in unexpected ways.

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7 Ways to Use Google Site Search

Post by: Rachel Vaughn

First impressions are important. When it comes to your business relationships or your video application to a regional amateur ostrich wrestling competition, it’s hard to shake the vision others have created of you once it’s been formed.  

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Bouncing Emails: What Does Blacklisted Mean?

Post by: Rachel Vaughn

Email is a vital component of your marketing strategy, whether it’s outbound or — our personal favorite (and specialty) — inbound focused. When trying to reach your ideal buyer personas directly, an email campaign can help to create the targeted appeal that will garner better opening and click rates for your efforts.

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What Marketers Need to Know about Google AMP

Post by: Rachel Vaughn

In a noisy marketplace, it’s easy for your message to get lost in the din. Simply going bigger and louder on your ads and marketing may be a tactic that works for some brands, but that can also waste a lot of energy, time, and money with little to show for it. For companies that don’t have the resources to spend on the digital equivalent of an indiscriminate brush fire, your web design and inbound marketing strategy must be fine-tuned to draw readers, shares, and customers.

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