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Recent Posts:


What Is an API and Why Should Marketers Care?

Post by: Rachel Vaughn

There are many answers to the question "What is an API?":

  • Ambivalent Panda Interaction
  • Arthritic Paraguayan Illustrators
  • Analog Potato, Inc

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5 Steps to Developing a Successful Internet Marketing Campaign

Post by: Rachel Vaughn

Whether you’ve got a new product to promote (yoga pants for cats), a recently revamped website to show off, or a social media sharing goal to reach, getting the results you want all starts with your internet marketing campaign. And call us biased—only because it works—but for the most effective customer engagement, inbound is the way to go.

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Website Redesign, Step 10: Add the Extras

Post by: Rachel Vaughn

Finally, after a long and punishing trek through the cyberspace hinterlands, where we helped you gather the tools and knowledge you need for a successful website redesign, we approach the end of our journey.

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A-Z Tips for Improving Your Blog

Post by: Rachel Vaughn

It’s August and that means we’ve finally reached the tail end of the vacation season. As you slowly wake from a sweaty summer nightmare of questionable tan lines, pool towels that never seem to dry completely, and an endless parade of charred hot dogs, you may actually find yourself rejoicing at the return of autumn. The kids are (hopefully) back to school and your ergonomic office keyboard calls to you like the greeting of an ancient, time-honored blood nemesis.

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Website Redesign, Step 8: Plan Your CTAs

Post by: Rachel Vaughn

Calls-to-Action, abbreviated as CTAs by most everyone in the marketing industry and pronounced see tee ay little snake by absolutely no one at all, are a compact and powerful tool to guide user behavior. A well-crafted and executed CTA can produce new leads and, ultimately, increase sales for your business.

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What Is a Landing Page?

Post by: Rachel Vaughn

For just about everyone, the idea of somebody lurching gracelessly out of the hedges to shriek about an “unbelievable offer” is bound to be at least mildly off-putting. Regardless of how great a deal is, your immediate response to this event would naturally range between confusion and annoyance to taking up a pitchfork and commencing some shrieking of your own.

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