February 9, 2015 | Emily Winsauer

Case Study: Mistic’s Inbound Marketing and Website Design

Mistic’s Inbound Marketing and Website Design

Want to see the inbound marketing methodology in action?

Our client Ballantyne Brands, owner of Mistic Electronic Cigarettes®, is an excellent example of what inbound marketing can do when paired with a strategic website redesign.

In just two years, they went from being a newly-acquired brand facing a product redesign to the #1 e-cig brand at Walmart stores nationwide, all with an inbound marketing ROI of 1,607%.

Ballantyne faced a wide range of hurdles when they purchased Mistic—everything from large, well-financed competitors to legal restrictions and SEO problems. They came to VIEO Design to find ways to overcome those challenges and build brand awareness while increasing online sales and fully supporting retail partners.

We worked with them to develop a comprehensive website redesign and inbound marketing strategy that has resulted in a 224% increase in ecommerce sales, even as they have rolled out their products in 68,000 retail stores.

Here are a few of the results:

  • 116% increase in monthly web traffic
  • 329% increase in email marketing contacts
  • 224% increase in monthly ecommerce sales
  • #1 e-cig brand in Walmart stores nationwide

We achieved these results with a wide range of coordinated design and inbound marketing services, including SEO/SEM, blogging, social media publishing, email marketing, ecommerce website support, and even personalized contextual web content like calls-to-action that change dynamically by visitor type.

In their words:


Derek Tharpe Headshot Derek Tharpe, National Category Manager


"Without a doubt, VIEO Design has been the key to our success in launching, establishing, and growing our web presence. As a relatively new entrant into an explosive growth category, the time and energy they’ve put forth cultivating our business is beyond belief.

From the look and feel of our webpages, to the optimization of our brand in all relevant search engines, time and again VIEO has delivered exceptional results. The most important piece of it all from my perspective is how closely we work together.

There’s something to be said for a personal relationship that transcends a business partnership. That’s the best way to describe working with VIEO- working with friends. Can’t wait to see what we do in 2015!"


Ashten Fields Ashten Fields, Marketing Coordinator


“VIEO Design has been a pivotal part of our company’s transition from just an everyday e-cig to a real competitor in the market. We have worked closely with them for some time to bring Mistic and HAUS into the forefront of the vape community.

Optimizing our brand in every aspect of the digital and social world while staying on a much more personal level with our consumers has been a priority and we couldn’t have accomplished this without VIEO’s extraordinary team.

Their attention to the finer details while really focusing on the needs of the company have proven that our relationship as two great companies can continue to grow.”

Get the full story of how Mistic made such amazing progress in just 2 years!

Inbound Marketing Cast Study. Download Now.

Emily Winsauer

Emily Winsauer

As VIEO's content director, Emily Winsauer was responsible for content strategy for VIEO and our clients for over 5 years. She recently moved to Seattle where she's still creating compelling content in her new role.

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