June 30, 2014 | Emily Winsauer

Client Spotlight: REA Inc.


If you need a clean, hard-working website, you have something in common with our client REA Inc. We recently redesigned their website, www.reahvac.com, to address their expanding business and the changing needs of their clients.

REA specializes in economical and environmentally friendly HVAC and industrial process cooling systems from a wide range of major manufacturers, including custom and semi-custom equipment.

REA, Inc. HVAC Website

With branches in Knoxville, Nashville, and Chattanooga, REA needed a contemporary, user-friendly website that shows off their offerings and directs visitors straight to where they need to go. No confusion, no clutter – just straightforward, knowledgeable assistance, modeled on their sales team.

We worked with Chris Reeves, REA’s Senior Vice President of Middle TN Operations. He sent us this feedback: "Our new site is working well, and we've received many positive comments on the design work that VIEO has done. Thanks, guys!”

VIEO has always enjoyed working with Chris and the REA team, and we’re delighted that their new redesigned website is so successful!

We think this website is a great example of buyer personas at work; REA’s pragmatic customers need to find product information, resources, and training opportunities quickly and easily connect with branch representatives. Let us know what you think in the comments!

Does your website need a customer-focused redesign?

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Emily Winsauer

Emily Winsauer

As VIEO's content director, Emily Winsauer was responsible for content strategy for VIEO and our clients for over 5 years. She recently moved to Seattle where she's still creating compelling content in her new role.

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