With Pinterest hitting over 70 million users this year, it is one of the most popular, fastest-growing social media platforms on the web. Yet, many small business owners aren't sure about the value Pinterest brings to the table. Marketers still tend to concentrate the majority of their social media marketing efforts on Facebook and Twitter.
However, Pinterest is the most product-oriented social media site out there! Every day pin-savvy consumers actively search for product images and prices. If you are, for example, a surf shop owner, creating a Pinterest page is the way to go if you want to enhance the ability of your website to be found on the Internet. If you have a Pinterest business page, you can create pin boards that are based on your product categories and pin individual products to those boards. You can even add price tags to your pins!
Here are a few more luscious stats to further convince you to get on Pinterest bandwagon:
- Pinterest is retaining and engaging users as much as 2-3 times as efficiently as Twitter did at a similar time in their history
- Daily Pinterest users have increased by more than 145% since the beginning of 2012
- As of January 2012, Pinterest accounted for 3.6% of referral traffic
Are you convinced and ready to launch your Pinterest business page? Let's get started!
First, head on over to Pinterest Business Portal to join as a business. If you already have a personal account and would like to start using it as your business, choose an option to convert your account:
Second, enter your business type, contact name, email address and password, and fill out your profile info:
We recommend entering you company's official business name in the username after http://pinterest.com
Additionally, you will be asked to upload your logo, so don't be shy to use the largest logo file you have in order to ensure higher resolution. Top it off with a short description of your company and the website url.
Lastly, agree to the Business Terms of Service and click "Create an Account".
Congratulations! You are now ready to start creating boards and pins.