Social media marketing has been proven to greatly increase website traffic and conversion rates for B2C and B2B companies alike. Of the multitude of available platforms, LinkedIn is one of the best, and yet most overlooked, traffic sources. According to the Audience Insight Report, LinkedIn drives more website traffic to corporate websites than all other social media sources combined, accounting for 64% of all visits from social media.
Due to the professional nature of the network, LinkedIn is also highly targeted: the more connections you have on LinkedIn, the greater the chance you have to share your website content with various audiences. Considering that it has over a 100 million registered users and the highest average household income per user of any social network, LinkedIn is chock full of decision makers and executives that your company can target.
Interested in leveraging LinkedIn to drive more traffic to your website?
Here are the steps:
1. Complete your profile
Think of your LinkedIn profile as a business card. The more polished and professional it looks, the more qualified and attractive your business will appear to your audience. Be sure to include your website URL, company size, and a concise description of your company's offerings in your profile.
2. Increase your connections
Your profile will receive more views, clicks, and traffic when you have more 1st degree connections, LinkedIn users you accept (or who accept you) as immediate connections. In order to increase the number of qualified leads to your website, aim for 500+ 1st degree connections.
3. Update your status frequently
Each time you publish a blog post on your company's website, share it on LinkedIn! In fact, professionals on LinkedIn are more likely to comment on your blog posts than any other social media users. In order to spark the conversation and show your connections that you are an expert in your field, update your status with quality content, such as industry news. Now that LinkedIn offers sharing options, you can choose to share your posts with your connections, your connections plus your Twitter followers, or publicly on the web. We recommend updating your LinkedIn status 1-2 daily, depending on your business needs.
4. Join LinkedIn groups
Posting status updates to groups is a sure way to to gain more engagement on LinkedIn. Join groups that share information about your industry and news that are related to your brand. The improved LinkedIn group search now sorts group results by the number of active members and discussions,making it easy to decide which groups to join. Some groups boast more than 500,000 members, providing you a golden opportunity to expose your brand and drive more website traffic.
5. Create your own group
Creating groups that are built around your brand should be at the top of your priority list. By creating groups and sharing useful insights and tips that are related to your brand or industry, you build your own following and prove yourself an expert in your field. Share as many useful links to your website as possible in order to become a valuable resource to your audience, and to drive more traffic to your website. Instead of posting generic links like "visit my website to learn more", include relevant calls to action that clearly communicate value to your followers: for example, "Learn how to increase website traffic in these 5 easy steps", or "Need a new website? Click here!"
LinkedIn is a great place to establish connections, learn from industry leaders, and expose your offerings. If utilized correctly, LinkedIn can significantly increase traffic to your website. And, as we all know, more traffic means more lead conversions and more sales!