November 5, 2013 | Emily Winsauer

Website Redesign Checklist: 10 Keys to Inbound Marketing Success

Website Redesign EbookYou can have it all.

At the beginning of a website redesign process, it may seem impossible to turn out a great-looking website that is also a well-oiled marketing machine.

It's not impossible, and in fact, it's exactly what you should expect.

Many of our clients are business owners who know they need to make a change to their websites, but don't know how to move forward in a way that guarantees them return on their investments.

Sometimes they're so busy that they've made no major updates to their websites in years, others are rebranding their businesses, and others have noticed that their websites are no longer effectively driving sales.

Many have gone through a website redesign before (or even a few redesigns), and have felt let down after all their hard work and tough decisions failed to lead to better results. But it doesn't have to go that way!

If you're like them, you may be wondering...

  • What metrics do I need to track to know if I'm succeeding?
  • What can I expect out of a new website?
  • How do I keep my project on schedule?
  • How do I avoid taking an SEO hit and losing my search rankings?
  • How do I guarantee that all my efforts produce solid ROI?
  • How do I keep visitors on my site?
  • How do I turn those visitors into leads?
  • Do I really have to be blogging?


The lack of certainty is pretty scary. How do you make sure that you’re creating a great-looking website that also delivers a measurable return on investment?

By combining engaging design with targeted content and a clear marketing plan, you can be sure that both you and your customers get what you want.

The combination of great design and marketing prowess not only brings in visitors, but delights them with great content tailored to their needs and converts them into happy, paying customers.

We recommend using a checklist to manage all the different parts of the redesign process and achieve the results you want, and we’re here to help you get started! Download our brand-new, just-published ebook Website Redesign Checklist: 10 Keys to Inbound Marketing Success to get the most out of your new website.

This ebook is a 10-step website redesign checklist you can use to stay focused on one critical goal: that your new website will support all of your marketing objectives.

Don't waste your website redesign!

Website Redesign Free Ebook

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Emily Winsauer

Emily Winsauer

As VIEO's content director, Emily Winsauer is responsible for content strategy for VIEO and our clients. She works with the content team to create a wide range of compelling content designed to help our clients better connect with their customers.

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