Interested in getting more likes on your company's Facebook Page? Sometimes, it's as simple as asking. Although organic reach is much more difficult to achieve on Facebook these days, inviting personal friends to like your Facebook Page is still a great way to start building your audience. But what if you're having trouble inviting people? Or what if the people you want to invite aren’t your actual Facebook connections? In this post, I'll cover everything you need to know to invite people to like your Facebook Page.
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Step 1: Go to your company Facebook page, and look at the options just below your cover photo. Do you see those three dots? Click ‘em! From there, a list of options will pop up.
Step 2: Scroll down that list of options and click "Invite Friends." Another screen will pop up, this one with plenty of options for you to choose from. (Note that different pages may show different options in this list).
Step 3: Start looking for the friends you want to invite.
There are a few ways you can do this. If you have someone specific in mind, use the search bar at the top of the screen, typing in the name of your friend. If you want to browse, you’ll see a long list of all your Facebook friends, right in the center of the screen.
On the left, you’ll see some options for filtering your friends—sorting them by geography, or by groups, or by whatever custom friends lists you’ve generated.
Step 4: Click on the name of the friend you want to invite. Frustratingly, there is not a “Select All” option. (But maybe that’s okay, because it keeps us all from getting constantly bombarded with page invitations.)
Step 5: Once you’ve selected all the friends you want to invite, click "Send Invites." There you go—you've invited your friends to like your Facebook page!
Mobile App Instructions
Step 1: Go to your company Facebook page and tap either "Invite friends to like this page" or the three dots icon that appears above the "Write something" field.
If you don't already see the "Invite friends" option, tapping the three dots will expand the list to include it.
Step 2: Once you tap the "Invite friends" option, you'll see a list of your friends. Then, you can easily search for friends or scroll through the list and tap "Invite" next to any friends you want to invite. Once you do, the words “Invitation Sent” will appear below their name. It’s as simple as that!
Not only is it simple, but it’s quick, it’s typically pretty effective, and it won’t cost you anything, except for a few minutes of your time. So if you haven’t done this for your business page do it now—and if you haven’t done it lately, maybe think about doing it again, inviting your newer Facebook friends into the fold.
Follow Up With Friends Who Haven't Liked Your Page via Direct Message
Many of the comments I've gotten on this topic are asking how to re-invite friends who have not accepted an initial request. According to Facebook, you can't re-invite them until they cancel the current request. And even then, based on our tests, the request may not show up. But, as my Southern mother would say, "there's more than one way to skin a cat." Here's what you can do:
Check in with your friends individually via message (don't spam a whole list) to see if they got your request, and plead for some page love. Your request for a like may be lost in the sea of other requests they get daily.
To check your own list of requests from your friends, check the sidebar of your personal profile. Facebook keeps an ongoing list under "Pages" called "Invites". These are your own pending requests. In networking both online and offline, you have to give to get.
You can also re-invite friends via email. Facebook has more instructions for inviting friends via email in their Help. You can use the "Suggest Page" option in the same drop-down menu as "Invite Friends" to upload lists of contacts from sources like Gmail, Constant Contact, and Mailchimp.
Let’s troubleshoot it together.
First, make sure you’re an admin on the page. Is your personal account actually connected to the business page? If you’re the one who actually created the page, then this probably isn’t the issue, but if someone else created it then you may need to ask that person to add you as an administrator.
To invite friends to like a business page, you need to be logged in as a page admin. In the past, users could log in to company pages directly, but today they’re only accessible through a page admin’s personal account.
When it comes to inviting people to like the page, this kind of makes sense: They’re your personal friends you’re trying to invite, after all—not the business’s friends.
Next, see if you’re “suggesting” rather than inviting. The quickest way to get to the invitation screen is to click the “…” button in the lower right corner of your company cover photo. A drop-down menu will appear—make sure you click Invite Friends! There is another option that lets you Suggest Page, but that’s a little different.
Can’t find a specific friend to invite them? Maybe you’ve already sent them an invitation. When you click the “…” and select Invite Friends, you may not see certain people in that list—and that may be because you’ve already invited them, and they haven't yet responded.
To check, all you need to do is type the person’s name in the search bar. Their name should show up in a drop-down and say either “Liked” or “Invited.” If they don’t, you may want to confirm that the person is still your friend.
But what if I want to invite them again?
Well, before we get in to your options, take a moment to make sure you won’t be bothering someone by asking them again. If it has been a while (for example, longer than a few months) and they haven’t responded, you can reach out to them directly, either on Facebook or through a text or email to ask them again. Just be sure to be respectful! Irritating people won’t help you promote your page.
If you're sure, click here to jump to the section about inviting people via email.
Option 1: Using Facebook's "Share" Feature
Facebook offers a "share" feature which allows you to share your Page multiple ways. Most of the provided options will allow you to reach people who aren't already connected to you personally. Here's how to find your Facebook Page "share" feature on desktop and mobile:
Sharing a Facebook Page - Desktop Instructions
Step 1: Go to your Page and look for the bar located directly under your cover photo. Look for three little dots and "More"—that's the drop-down you'll want to click.
Note: If you see a different set of options like these...
...and you see a notice at the top of your Page like this...
...that means your Page is managed through the Facebook Business Manager. You'll need to click the link provided in Facebook's notice to head over to the Business Manager and complete the remaining steps.
Step 2: From the list of drop-down options choose "Share."
If you choose to share on your own Timeline, you'll need to set the post to "Public" to ensure that everyone will be able to see the post.
Sharing a Facebook Page - Mobile Instructions
If you're using the Facebook mobile app, the process looks a little different.
Step 1: Go to your Page on the mobile app and tap the three dots at the top right of your screen.
Step 2: From the list of drop-down options tap "Share".
Step 3: In the mobile app, the default starting point will be sharing to your personal timeline, but you can easily change this. Just tap "Tap to Change" under "Your Timeline", and select where you'd like to share it.
Most of the options provided will allow you to reach people who are not connected to you as friends. Try several different options and include a friendly message to entice people to like your Page, but avoid being spammy. If you're sharing your page with people you don't know or who aren't your friends, try to share why you think they'll benefit from it as well.
Option 2: Using Facebook's "Suggest Page" for Email Contacts
Another option to invite those who aren't your Facebook friends is to use the "Suggest Page" feature which allows you to upload your email contacts to suggest your Page to them on Facebook.
For option 2, I'm sticking to desktop instructions (Facebook's mobile app doesn't provide the "Suggest Page" option).
Step 1: Go to your Page and look for the bar located directly under your cover photo. Look again for the "More" option to activate the drop-down.
Step 2: From the list of drop-down options choose "Suggest Page".
Step 3: After clicking "Suggest Page" you'll see a set of options including popular email marketing platforms and email service providers. Click "Upload Contacts" for the option that applies to you and follow the provided instructions.
Per Facebook's Page guidelines, you can "...upload contacts up to 5 times for a maximum of 7,000 contacts per day per Page. You can upload a maximum of 5,000 contacts at a time".
Now what happens? According to Facebook's Page help, your Page may be suggested to the email contacts you uploaded in places like Recommended Pages. If your email contacts aren't on Facebook, they won't see the suggestion.
If using Facebook's "Suggest Page" method doesn't bring the desired results, you can and should make it easy for your email contacts to connect with your company on social media a variety of ways including social links in your email signature and all email marketing messages.
Option 3: Using Facebook's "Promote Your Page" Feature
Facebook offers a wide variety of affordable advertising options including the option to promote your Page to increase "likes". If your goal is build your audience quickly this is a fast and easy option and here's where that option is when viewed in the Facebook Business Manager:
If you use this option, just keep in mind that Facebook is very much a "pay to play" platform for businesses these days. Organic reach for Facebook Pages has dropped over the years, currently reaching only an estimated 2% of those connected with your page.
So, if your goal is getting your Page posts in front of more prospects (how's that for a tongue twister?), evaluate your ultimate marketing objective. If your real goal is getting more visitors to your website or increasing website conversions, allocate your budget to those options instead of focusing on likes.
If you want even more Facebook Business tips, we've got you covered!
Editor's note: The original version of this post was originally published on 4/4/2012. It has been updated many times, and now includes content originally published as 2 other blog posts along with new content. We redirected the URLs for those 2 posts to this post, so if you came here from a link with a different post title, that's why.