As we’ve already noted, inviting your friends to hit like on your company Facebook page is one of the best ways to grow your audience. It’s fast, it’s affordable, it’s no-fuss—really, there’s no reason not to do it.
Unless, of course, you’ve tried doing it and can’t. Though it’s a simple procedure, there are a few little wrinkles that can leave some Facebook users feeling frustrated. Don’t panic! If Facebook won’t let you invite friends to like the page, there’s surely a logical explanation.
Let’s troubleshoot it together, okay?
Make sure you’re an admin on the page. Is your personal account actually connected to the business page? If you’re the one who actually created the page, then this probably isn’t the issue, but if someone else created it then you may need to ask that person to add you as an administrator.
To invite friends to like a business page, you need to be logged in as a page admin. In the past, users could log in to company pages directly, but today they’re only accessible through a page admin’ personal account.
When it comes to inviting people to like the page, this kind of makes sense: They’re your personal friends you’re trying to invite, after all—not the business’ friends.
(Was that the problem? Click here for instructions on inviting friends now that you’re logged in.)
See if you’re “suggesting” rather than inviting. The quickest way to get to the invitation screen is to click the “…” button in the lower right corner of your company cover photo. A dropdown menu will appear--make sure you click Invite Friends! There is another option that lets you Suggest Page, but that’s a little different.
Can’t find a specific friend to invite them? Maybe you’ve already sent them an invitation. When you click the “…” and select Invite Friends, you may not see certain people in that list—and that may be because you’ve already invited them.
Facebook will only let you invite a particular friend once, and the friend can either accept or ignore the invitation. If you invite a person and that person doesn’t like the page, there isn’t a way to re-invite (at least not through Facebook).
To check, all you need to do is type the person’s name in the search bar. Their name should show up in a drop-down and say either “Already Liked” or “Already Invited.” If they don’t, you may want to confirm that the person is still your friend.
But what if I want to invite them again?
Well, before we get in to your options, take a moment to make sure you won’t be bothering someone by asking them again. If it has been a while (for example, longer than a few months) and they haven’t responded, you can reach out to them directly, either on Facebook or through a text or email to ask them again. Just be sure to be respectful! Irritating people won’t help you promote your page.
Hopefully, these tips will help; of course, if you haven’t already read our initial post on inviting friends to like your page, we encourage you to do so (just click here). And while you’re at it, download our free guide to growing your Facebook page—a great primer on using this social platform to your organization’s advantage!
Editor's Note: A version of this post was originally published on 9/5/12 and has been updated several times to keep up with changes to Facebook. If this post does not answer your question, you can also check out "Facebook Business Pages: How to Invite Friends to Like Your Page" and "How to Invite Friends to Like a Page on Facebook: 2014 Update."