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March 4, 2015 | Emily Winsauer

[Free Guide] Inbound Marketing Master Class: Creating a Buyer Persona

Creating a buyer persona is absolutely essential to effective inbound marketing, and it's the key to getting the ROI you want from your marketing efforts.

That’s why we created our new Inbound Marketing Master Class: Crafting Effective Buyer Personas—to give you a thorough, practical guide to creating buyer personas.

There’s no shortcut to thoughtful, data-driven buyer personas, but that's exactly what you need to get real results. Our Master Class is no 1-page cheat sheet (though it’s still a manageable length, at 14 pages).

It has everything you need to get started, from answers to your basic questions (“Wait, I don’t get how buyer personas lead to more business”) to assignments at the end of each section to keep you moving forward.

You’ll get answers to these questions and more:

  • Which questions do I need to ask to find my customers’ challenges and motivations?
  • How much data do I need to gather?
  • What am I looking for in all this data?
  • What is the final persona supposed to look like?
  • How often should I revisit my personas?


It even includes some troubleshooting help, like a section on what to do if you haven’t been marketing to your buyer persona, and links to applying your persona to your ecommerce strategy and website design.

The process of creating a buyer persona can be confusing and intimidating, especially because marketers are usually working on their personas while they’re still learning about how to implement inbound marketing. But don't let that stop you!

If you’re not using buyer personas to guide your inbound marketing, you’re simply not getting the ROI you could. You don’t have to worry about wasting another dollar of your marketing budget—why not begin crafting accurate buyer personas that you can act on today?

I promise, it’s worth it.

Ready to get started?

Crafting Effective Buyer Personas-Click Here to Download

Emily Winsauer

Emily Winsauer

As VIEO's content director, Emily Winsauer is responsible for content strategy for VIEO and our clients. She works with the content team to create a wide range of compelling content designed to help our clients better connect with their customers.

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