Marketing in 2015 is different than it was even a few short years ago. Social networking is now fully integrated into our lives, and some people don’t know how to live without it (mostly people under 25).
My Twitter account will be 8 years old in October, my Facebook is almost 11, and my MySpace was started in 2003 (though I wouldn’t say I’m exactly a daily user). Facebook is only a year younger than my daughter, who is an avid user of both Instagram and Twitter. And it’s not only the young ‘uns; my mom constantly sends me things she finds on Pinterest.
So, the question is, if nearly everyone relies on these platforms to communicate and find information, how can some companies still not be present on them?
Gary Vaynerchuk has long been a role model of mine in the world of digital marketing. I’m far from the only one who admires him; lots of people in the industry think he has a sixth sense about what’s next in digital marketing.
His mantra—“market in the year you live in”—resonates with me even more today than it did a few years ago, as technology changes ever more rapidly. Marketing in any age is about eyeballs and ears, so if you go where those are and present your message well, you’ll succeed.
So where is this digital savant telling us to focus our time and attention this year?
Caution: Gary has no filter so let's just say this video is not for the 12-year-old marketers out there. If you don't like cursing, you may want to just read the post.
Founded in 2010, Instagram exploded onto the market and grew quickly due to its ease of use and rich, visual appeal. It was first adopted by a younger demographic, namely 18-25 year olds, and young people still make up the large majority of its users.
BUT, it now has the fastest growing population of 40-60-year-olds of any platform—and those growth trends are more important than who's using it now.
Five years after its conception, Instagram is still the fastest growing social media platform. It has the attention of a pretty substantial number of people, including demographic groups who supposedly “aren’t on social.” So why aren’t more companies using it?
Each social media channel has its own personality. Twitter is great for real-time conversations, networking, events, and news. Instagram is all about quality photos. Because Instagram users are drawn to images, they take a little longer to observe a post, and tend to look more closely at each post than Twitter users do.
For marketers, this means that you need to concentrate a lot more energy on each Instagram post. Holding their attention is the moneymaker! This gives brands the opportunity to be relatable and appealing to their potential and current customers. Show them your company’s personality, share behind the scenes shots, and highlight great uses for your product—the possibilities are endless.
Marketing in 2015, like in any time, is about watching for the next thing and working where everyone is now. Looking forward, not backwards, will keep your brand ahead of your competitors. Right now, it’s looking like Snapchat is that next big thing, and I’m working on a blog post about marketing on Snapchat to help you get a head start on that one.
Have you ever heard the saying, “The best time to plant a tree is 20 years ago. The second best time is now”? You can’t always get in at the ground floor with a new platform, but you can embrace the opportunities that come along as soon as you see them. So start planning and implementing now to keep your brand relevant!
Step up your game.
As long as you're sold on the importance of high quality images, why not make sure your other social profiles look amazing?
(Note: Instagram isn't included in the template set, because it doesn't use a header image, only a very small profile photo.)