October 26, 2016 | Emily Winsauer

Holly Yalove to Speak at KAMA Hit Refresh Marketing Conference

Alert the media—VIEO's very own Holly Yalove will be speaking at the Hit Refresh KAMA Marketing Conference coming up this Friday, October 28th, at King University!

It makes sense that conference organizers snapped her up—as our Chief Strategist and the Knoxville HubSpot User Group leader, Holly is supremely qualified to talk to other marketers about refreshing their marketing strategies (but of course, we're biased!). Here's a little more info about the event:

The Hit Refresh KAMA Marketing Conference 

  • When: Friday, October 28, 8:30 am – 2:00 pm
  • Where: King University, 10950 Spring Bluff Way, Knoxville, TN 37923
  • Afterparty: 3:00 pm at BigWheel and the Beer Porch, downtown Knoxville

[Click here to learn more and register

Holly will be delivering a talk called "How Buyer Personas Will Change Your Life (or at Least Your Marketing)" during the first concurrent session. Her presentation will cover the dirty details of creating buyer personas and using them to revolutionize your marketing.

As Knoxville's chapter of the American Marketing Association, the KAMA presents a range of marketing events and resources for local agencies. Hit Refresh, described below, is one of the most exciting, and we're excited to be a part of it.

The digital age has reshaped everything we know about marketing. If your marketing practices are the same as last year, they're likely outdated. At Hit Refresh, you’ll learn from top local and regional marketing professionals and get ahead of the buzz on timely trends in marketing. Be part of the conversation. Join us to learn and network.

The Hit Refresh keynote address will be given by Jeremy Floyd, President and CEO of Finworx. Holly's fellow session speakers include Chris Wise of Lancaster Market Intelligence, Parker Frost of BigWheel, and Sunni Hickman, VP of Marketing for Dollywood.

The event will also feature the panel discussion "Where Do You Fit Into the Disruption of Digital?" with representatives from Designsensory, Smarter Searches, AC Entertainment, and Emma. 

If you're able to attend, don't miss Holly's session! Here's a quick rundown:

How Buyer Personas Will Change Your Life (or at Least Your Marketing) 

Buyer personas are detailed, data-driven descriptions of your ideal customer. But they’re much more than just documentation of what you already know—they’re the north star that guides your marketing, sales, and even R&D efforts. They deliver ROI by aligning the big strategy decisions, the day-to-day minutiae, and everything in between toward the same goal: delighting your most desirable, most profitable customer. In this talk, I'll share dozens of the hyper-specific ways that using buyer personas can revolutionize your marketing efforts and, yes, maybe even your life!

However, if you aren't going to make it to the conference, you're in luck—Holly's talk is based on one of our most popular offers, our Buyer Persona Master Class, which you can download for free by clicking below.

Crafting Effective Buyer Personas-Click Here to Download


Emily Winsauer

Emily Winsauer

As VIEO's content director, Emily Winsauer was responsible for content strategy for VIEO and our clients for over 5 years. She recently moved to Seattle where she's still creating compelling content in her new role.

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