Many Facebook page administrators were cheering as Facebook recently announced a change in Page Terms related to running promotions. These changes are, according to Facebook, an effort to make it easier for businesses of every size to create and administer promotions and contests. How have the Facebook contest rules changed? Here are some highlights of how Facebook contest rules have changed, including an overview of what has changed and what has not.
Facebook Contest/Promo App Requirement Removed
- Facebook's revised terms remove the requirement to use a third party application to run contests, a requirement that has been in place for administering Facebook promotions since 2009.
- Promotions MAY be administered on Page Timelines as well as in apps on Facebook.
- Promotions MAY NOT be administered on Personal Timelines. This rule continues as before, so it is still important to use Facebook Pages for Business and not set up a personal profile for business use.
"Likes," Comments, and Posts for Collecting Entries and Voting
- Businesses CAN collect entries by having users post on the Page
- Businesses CAN collect entries by having users comment/like a Page post
- Businesses CAN collect entries by having users message the Page
- "Likes" CAN be utilized as a voting mechanism
Accurate Tagging Requirements
- Businesses MAY NOT tag or encourage people to tag themselves in a picture of a new product in order for a chance to win a prize.
- Page terms ALLOW businesses to ask people to submit names of a new product in exchange for a chance to win.