November 20, 2013 | Emily Winsauer

How NOT to Name Your Blog Post: 10 Blogging Worst Practices

How NOT to Name Your Blog Post

Every day, more and more businesses choose to invest time and resources in their blogging efforts, and consequently, lots of marketing companies have been publishing posts exploring “blogging best practices.”

Well, we’re sick of that.

So we decided to take a different route - here’s our top-ten list of how NOT to write your blog titles.

10 Worst Practices for Blog Post Titles

  1. Write in pig latin to make your readers really work for it – ecausebay ooohay oesn’tday antway ootay ebay orcedfay ootay escipherday obbledygookgay.
  2. Use all the words you can think of! Aim for repetitively redundant and verbosely loquacious blog titles – and definitely don’t be concise, pithy, succinct, terse, or blunt.
  3. Include an over-the-top teaser to get people to click – who cares if “FREE IPAD NO STRINGS ATTACHED” doesn’t really have to do with the content of the post?
  4. Ambiguity makes you seem smarter, so…
  5. Use exclusive industry lingo and abbreviations! If they don’t know what you mean, you don’t want them anyway – who doesn’t know what LWHOS stands for?
  6. Bore them to tears, they love it! People get enough excitement in their lives.
  7. Who cares about keywords? Google will know what you mean.
  8. Use an insecure, self-deprecating tone. You don’t want to seem too smart or too good at what you do.
  9. write in all lowercase and don t punctuate
  10. Don’t be original, funny, or creative. Blog posts are for business.


Editor’s Note: Okay, so, obviously that list was sarcastic. If you want some real help with your Inbound Marketing efforts, download our ebook “How to Create an Effective Inbound Marketing Campaign”!

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Can you think of any "worst practices" we’ve missed? Let us know in the comments!



Emily Winsauer

Emily Winsauer

As VIEO's content director, Emily Winsauer was responsible for content strategy for VIEO and our clients for over 5 years. She recently moved to Seattle where she's still creating compelling content in her new role.

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