There's more than one way to get more visitors to your site.
I always hear people toss around words like SEO, keywords, and Google rankings, and sure, these are important—but I prefer to take the less boring approach.
If you dazzle viewers with fabulous graphics on your social media platforms, they will want to come to your website and see more awesomeness—and learn more about your business along the way. Think of social media as an extension of your brand - your profiles and posts should be consistent (and of a consistent quality) with the rest of your web presence.
There are two major graphic design elements on social media that you can use to get more visitors to your site - profile images and post images.
How to Get More Visitors to Your Site—Better Social Media Images!
Social Media Profile Picture and Header Images
So, you want your social media profiles to match your brand and your voice. Not sure where to start? How about you start by adding actual photos to your headers and profile pictures. Get rid of all those awful default images!
Start with your profile pictures. There's been a debate about whether businesses should use the company logo as the profile picture, and I say this should be handled on a case-by-case basis. Larger companies usually use a logo; can you imagine trying to shove dozens of employees into that tiny square? Yes, you may end up with a hilarious picture, but would it be effective?
Some businesses even give their company a mascot and use it as their social media voice - but whatever you choose, remember that a thumbnail of your profile picture will appear next to every post and comment, so you want something that your audience can clearly connect with your brand.
Next, tackle your profile header images. Keep these simple but interesting. Companies usually bring in visual elements that reflect their website. Take full advantage of the options you have for your profile picture and header, and remember that they should complement each other. With Facebook, your profile picture and cover photo stay static, which can allow for some really interesting pairings. Need some ideas? Check out these fun and creative profile combinations people have made for Facebook.
Different social media platforms have different audiences, and you have a little bit of flexibility to cater to them. Overall, keep your imagery relatively consistent between platforms, because consistency creates a structure for brand trust. Make sure you feature a link to your website prominently in every profile, so once you hook them with your great design work, they can find you easily.
Posting Images on Social Media Platforms
People love visual content. When scrolling through a feed, people are much more likely to stop and read what you have to say if you have some type of visual to catch their eye. Images also break up the sea of text that floods people's feeds and timelines, and gives your audience a link back to your profile and site.
Here at VIEO, we use social media as a way to share blog posts and other content with the general public. When we share a blog post, the main image for the post goes right along with it. Boom, visual content! And when an interested reader clicks on that pretty picture, it takes them right to our website.
If you write your posts and design your images around your buyer personas, you'll attract the right type of viewers back to your site - ones who are interested in what you have to say. In addition to your blog posts, offers, events, etc., you also want to post about other topics you think will jibe well with your audience, like industry and local news, coffee, cute baby animals, trending topics - the list goes on.
Since almost everyone is on social media, attracting people to your website through social media is easier than you think. Swank up your profiles and add more attractive visual content to your posts, and you'll catch viewers' eyes and reel them in back to your website.