VIEO Staff Blogging Guidelines
1. Developing Your Idea
Target Your Topic to a Persona
Define Your Scope
Pick a Target Keyword/Phrase/Topic
2. Planning Your Post
Outline, at least a little!
Write a Compelling Title
- Ask a question
- Rephrase your topic starting with how/why/what/when
- Use numbers—6 reasons, 4 steps, 5 best, etc.
- Add urgency (but don't be threatening)
- Establish authority (but without being cheesy)
- Is it boring? Humor and personality are a plus
3. Writing Your Intro
4. Formatting Your Post
5. Adding Value
6. Before You Submit It…
Tighten It Up
Pretend You’re the Reader
- Check your post for industry shorthand, abbreviations, terms, and references that your readers may not understand, and be sure to explain as needed.
- Along those lines, do a quick read-through with a critical eye to make sure that your metaphors, examples, illustrations, and concepts translate well for everyone else. We all get a little “in our own heads” sometimes while we’re writing, and it can get in the way of communicating your ideas well.
- You know how to get in touch with your company, but your reader doesn’t. If you’re blogging for business, don’t make your potential customers go searching for your contact information, or any other essentials that may have slipped your mind.
Lastly, make sure that the calls to action in your post follow logically from the topic of the post. if you want people to click, call, or submit forms, you need to be offering them something they want and will benefit from.
Something, say, a little bit like this....