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May 8, 2015 | Holly Yalove

Mother's Day Shout-Out: Meet VIEO's Marketing Moms

Mother's Day 2015

In 2005, I made the difficult choice to leave the corporate world to be a stay-at-home-mom. I'm one of those "give 110%" people, so I knew that balancing work and my new baby would be tough for me. After much discussion with the hubby, I put my career on hold to give my 110% to my daughter. I wouldn't change those years for the world, but a lot has changed since then. I had baby #2 in 2006, and in 2009 I went back to work full time.

Several years down the road, I've become one of the proud owners of VIEO Design. I'm not the only hard-working mom at VIEO, so I thought Mother's Day would be the perfect time to share our stories of mom guilt, some work/life balance tips, and the positive impact our careers have on our kids. I'll introduce you to each of our VIEO moms with a little Q&A.

Amanda Martin, Mother of One

Marketing mom Amanda Martin and her daughter.

Q: What's your favorite thing about being a mom?

A: I'm not sure how to put this into words. Being a mom is a lot of work, and it's trying sometimes, but seeing my daughter grow into a talented, smart young lady lets me know that I was doing something right when I thought I wasn't!

Q: What do you do at VIEO Design?

A: EVERYTHING! In other words, I'm an Inbound Marketing Project Manager.

Q: As a busy marketer, what's your most memorable moment of mom guilt?

A: I wouldn't say I've ever felt guilty for working as a mom. I knew from a very young age that I would always be a working mom. I would say that scheduling is probably the biggest challenge we face. My daughter plays soccer, and I live on the opposite side of town from work, so that can make it a little hard sometimes with practices and whatnot.

Q: How do you use social media for mommy advice?

A: I don't really. I typically use social media for sports, news, and networking. My daughter does have Twitter and Instagram (private accounts of course), so I can connect with her that way too.

Q: Any tips for other mom marketers about striking a better work/life balance?

A: Scheduling helps me tremendously; so does reminding myself that work will still be there tomorrow. Life is short! Make the best of it at all times.

Q: How has your career positively impacted your daughter?

A: My daughter has grown into a creative person who is very tech-savvy, probably because my fiancé and I both work online and are also very tech-savvy. She's already learning to code, and is currently building the VIEO office on Minecraft!

Branden Stanley, Mother of One

Branden and Baby Ridge

Q: What's your favorite thing about being a mom?

A: There are so many things I love about being a mom. It's hard to nail down the best, but I would probably say how happy it makes me to be around my son. He always puts me in a good mood with his laugh and his "baby twerking." 

Q: What do you do at VIEO Design?

A: I help business owners and marketing directors by listening to their challenges and goals, and helping them come up with a plan. My goal is to make their jobs easier and their companies more profitable.

Q: As a busy marketer, what's your most memorable moment of mom guilt?

A: Having to meet with clients or prospects after hours. I feel guilty enjoying nachos and drinks when my husband is at home with the baby.

Q: How do you use social media for mommy advice?

A: I usually try to avoid that, but I have asked questions on Facebook from time to time. For instance, I asked about how to transition to finger foods and got some great insights from other moms.

Q: Any tips for other mom marketers about striking a better work/life balance?

A: There are so many elements in marketing today that it's impossible for a single person to be an expert in everything. I think many companies put a lot of pressure on one individual to handle all the company's marketing needs. Marketers today are expected to create graphic elements, write blog posts, do SEO, go to trade shows, and even do media buys. I would suggest hiring experts for certain aspects of your marketing to take the time and pressure off of yourself.

Q: Since your son is still a bit young to have been influenced by your work, what career advice will you give him when he's older?

A: I would say, whatever idea he has, to follow it. As a parent, I will always support that. I believe it is important to have family members to help you make big ideas come to life.

Holly Yalove, Mother of Two

Holly and family

Q: What is your favorite thing about being a mom?

A: There are so many. I love the simple pleasures of crafting with my girls and listening to stories about their days. They are so different, and I love hearing how they view the world and observing the future little adults emerging as they grow.

Q: What do you do at VIEO Design?

A: I'm one of the Principals (a.k.a mama bear), and VIEO's CMO. I also work closely with our project managers on inbound marketing strategy for our clients.

Q: As a busy marketer, what's your most memorable moment of mom guilt?

A: I seem to always be feeling mom guilt these days. It is time-consuming to own and grow a business, and I love what I do so it doesn't always feel like work. Many nights I get home too late to get enough time in with them. I think my biggest moment of mom guilt recently was when I was at INBOUND14 in Boston and I couldn't sing my youngest to sleep each night.

Q: How do you use social media for mommy advice?

A: You know, I wish social media had been as big when my girls were born, I would have used the heck out of it! Since they are now 8 and 10, Facebook was just becoming popular when my oldest was born. Currently, I use Facebook to watch for advice for the upcoming teen years, Twitter for what I won't let my girls do when they start getting active on social, and Pinterest for crafting and snack ideas.

Q: Any tips for other mom marketers for striking a better work/life balance?

A: I haven't done the best job of it myself, but I'd remind other moms that these years are fleeting. When you're on your deathbed, you won't care about all the emails you didn't return right away. Make the time to make memories with your little ones while you can!

Q: How has your career positively impacted your daughters?

A: My girls are proud to have a mom who owns a business, and I think that has encouraged their entrepreneurial spirits. They have even asked for business cards for themselves for the "businesses" they come up with. My oldest is currently selling bracelets she makes to friends from school--it makes a mama proud!

If you're a marketing mom, say hi in the comments! We'd love it if you'd share your tips, stories, and advice with us--goodness knows, we still have lots of years to go before our young ones are all grown up.

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Holly Yalove

Holly Yalove

As VIEO’s chief strategist and one of our principals, Holly Yalove serves as the head digital and inbound marketing strategist for our clients. She has used her extensive management, sales, and marketing experience to dramatically increase our digital marketing business, helping us become the well-rounded agency we are today.

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