September 23, 2013 | Maria Talley

Increase Your Brand Visibility with Social Media Contests

Marketing Online with Social Media Contests

Your Facebook Business page timeline is an excellent tool for engaging with your fans. Every day, you post status updates, links, photos and videos to keep your fans interested in your brand. But how can you boost your fan engagement rapidly and in a short period of time? It is easy with the right Facebook contest!

First, you'll need an awesome idea that will appeal to your customers - for example, a question they'll want to answer, or an activity they'll want to do, like taking a wacky photo with a pet. Then, you need a prize that will be of value to them, and the right platform that will allow you to integrate your awesome contest ideas into Facebook's functionality.

Contest Ideas that Rock

Many business owners struggle when it comes to choosing the right contest idea. Here is a hand full of examples you could use in your status updates to get the contest ball rolling:

1. Halloween is almost here! Post a photo of you in your favorite costume for a chance to win a {Prize}! We will announce the winner on October 1st at 8 pm EST.

2. Do you think you know a lot about {Enter a subject}? Test yourself with our Trivia Contest and win a {Prize}! After the contest ends on October 11th, a random entry will be selected as the winner from among the people who answered all the questions correctly.

3. On a scale of 0-10+ how much do you love {Enter your company name}? Let us know and tomorrow at 4 pm we will pick a winner whom we will feature in a blog post on our website!

4. What will the score be in tomorrow's football game? The closest guess will get a free Big Orange t-shirt! The winner will be announced at 12 pm this Sunday.

5. My favorite outdoor activity in the Fall is ________. Share a photo of you conquering the great outdoors for a chance to win a free getaway to the Smoky Mountains! The winner will be announced on October 20th at 12 pm EST.

Picking the Right Platform

Facebook app companies such as Woobox and Fanpage Karma allow Facebook contest integration. These platforms are relatively similar in providing easy drag-and-drop interface and guided process, with no technical skills needed.

When choosing a Facebook contest platform, be sure to pick one that allows design customization, mobile integration and real time analytics.

You can also administer your contest directly on your Facebook timeline, by following these simple guidelines.

Make sure your profiles are top notch with these templates.Social Media Image Sizes Guide and Templates

Maria Talley

Maria Talley

Maria Chueva Talley is a long-time friend of VIEO and guest contributor to our blog. She was VIEO's Internet Marketing Manager for several years, and has recently moved on new internet and marketing adventures.

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