Better, faster, stronger — you all know the lyrics. And about this time of year, I bet you hear those words, or something like them, all the time. In fact, they are probably pretty reflective of your own 2020 health goals and resolutions.
Well, believe it or not, that same sentiment also reflects the new changes happening with HubSpot’s Marketing Hub Enterprise! In the same way that you grow stronger by making consistent improvements to your workout regimen and setting larger goals, HubSpot is continually proving themselves as a force to be reckoned with by making their own consistent improvements. The result? HubSpot’s official announcement of their better, faster, stronger feature updates to Marketing Hub Enterprise!
HubSpot has stepped up their game for 2020 and is now ready to compete with big players like Marketo with features like new revenue attribution reporting, partitioning, AI-powered A/B testing, and ABM features, as well as increased limits on lists and workflows.
But, whoa, slow down, wait a minute... I hear you saying, "What even is Marketing Hub Enterprise?" I’m glad you asked!
Meet Marketing Hub Enterprise
Marketing Hub Enterprise is a marketing software that gives your business the power needed to grow — and also grows alongside you.
In the past, HubSpot has been viewed primarily as a product for small to medium businesses because of how easy it is to use. In fact, the ease-of-use has long been its main strength and selling point. Meanwhile, larger software solutions have been considered better for enterprise situations because of their sophisticated, powerful features.
Because of this, there’s been a constant trade-off for users, a battle between enterprise power and sophistication or consumer-grade ease-of-use — but no longer! The 2020 relaunch of Marketing Hub Enterprise was designed to check both of those boxes while simplifying organizational scale, reporting, and account-based marketing.
These new features make Marketing Hub Enterprise deeply powerful and delightfully easy.
So, What Does The New Kid On The Block Have To Offer?
I know what you are thinking, what is this really going to bring to my wonderful, well-planned, and already swole 2020 marketing strategy? Well, how does having more control, greater flexibility, and deeper integrations sound to you? Pretty fantastic, right? Well, now what if I said that all this comes without making life more complicated for you, your team, or your clients? Because it does!
Here are a few more of the robust features Marketing Hub Enterprise now offers:
- Easy-to-read (and understand) revenue attribution reporting.
- Straightforward partitioning* for lists, subscriptions, and dashboards.
- Adaptive testing that optimizes conversion paths using AI.
- More controlled and personalized account-based marketing*.
- Higher capacity for workflows, lists, reports, and more.
Sounds great, doesn't it? (Spoiler: It really is!)
Get Ready To Flex With Marketing Hub Enterprise
Physical gains don’t happen overnight. Neither does reaching (or surpassing) revenue goals if you’re not utilizing your time efficiently. So why not use the most efficient tool in your arsenal to start making those gains?
With these new features, you no longer have to sacrifice power for productivity. This means that Marketing Hub Enterprise and your aggressive 2020 marketing strategy will be a match made in heaven.
If you ever wonder “How much revenue is that email attributing to?” attribution reporting easily provides you answers in real-time. Or if you’ve ever struggled to choose which pages you should be sending customers to, adaptive testing will take that burden right off your shoulders.
Utilize the newly improved enterprise hub to analyze whether your team’s efforts are matching up with your business’s bottom line and start growing better, faster, and stronger now.
So, are you ready to flex?
Book a meeting with VIEO’s business development team now to learn more about how the new and improved Marketing Hub Enterprise can better streamline your specific business’ processes.
(*These features are still in beta, currently.)