February 16, 2016 | Melanie Chandler

New Branding and Web Design for Noah's Ark Veterinary Hospital

When the owner of Noah's Ark Veterinary Hospital came to us, he had recently acquired a previously-owned veterinary hospital and needed a new website design. On top of that, he wanted new branding with an updated look that reflected his own personal flair.

I was up for the challenge, of course. How could I not enjoy working on this project? I got to stare at adorable animals all day—there's nothing better than that!

The old logo was a little outdated: in his words, "straight from the '90s." Don't get me wrong, I love the '90s, but nobody wants that look for their website. Instead, the client was looking for something clean, classic, and timeless.

The original logo was animals on an ark, and I decided to keep the literal translation but clean it up a bit. I chose to feature only the two main types of pets he works with and added the silhouttes in the body of the ark to streamline the logo and draw the eye to the negative space.

noah's ark client spotlight

The branding was fun, but the website redesign was the best part. The client said he wanted a website with a warm feel, tons of photos, and the "aww" factor—in other words, cute images of puppies and kittens. I could handle that. If he wanted cute, I was going to deliver!

When our client purchased the business, it came with a functioning website, but he just didn't like the look of it. He wanted to keep the same functionality, but give the site a facelift to match the new logo. As a result, I created strong, eye catching visuals to complement his current content.

Because he wanted the site to have a friendly and compassionate feeling, I paired the navy in the logo with natural green tones. I brought in the greens primarily using photos that feature grass, which adds texture and keeps the tone light and easygoing.

My favorite part of this project, of course,was choosing the cute animal photos. I'm sure everyone in the office could hear me giggling from my desk, because I just couldn't handle the cuteness!

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Melanie Chandler

Melanie Chandler

As design director, Melanie Chandler leads the design team and works with them to create consistently compelling and engaging website designs, images for digital marketing, and other visual content to communicate corporate identity and drive traffic on websites and social media.

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